Staff Profile

Qualifications

PhD Marketing, Leeds University Business School, 2019

MA Advertising and Marketing, Leeds University Business School, 2013

MA Management and Organisational Analysis, Warwick University Business School, 2012

Research Interests

Cezara’s research interests focus on ethics in marketing and sustainability in MNE subsidiaries and SMEs. She specialises in quantitative research methodologies and regularly presents her work in leading international academic conferences and is an active member of the American Marketing Association (AMA), Academy of Marketing Science (AMS).

Indicators of Esteem

Senior Fellow of the Higher Education Academy of the United Kingdom (HEA), 2022

Recipient of the 'NUBS Digital Education Fund', 2021 

Nominated for the 'Outstanding Contribution to Teaching' at the Education Awards, Newcastle University, 2021

Winner of the 'Dean’s Award for Teaching Excellence', Leeds University Business School, 2018

Winner of the AMA Global Marketing SIG 'University of Alabama Best Reviewer Award', 2017

Recipient of the ‘Leeds University Business School Small Research Grant’, 2017

Winner of the White Rose 'SAMS Tom Lupton Prize for Best Doctoral Presentation', 2015

AOS

Corporate Social Responsibility (CSR);

Social Entrepreneurship;

Multinational (MNE) headquarters-subsidiary relations;

Quantitative research methodologies.

PhD thesis

Corporate Social Responsibility within Multinational Enterprise Subsidiaries: Evidence from China.

Current teaching:

MKT1010: Ethics in Marketing, Critical Consumption, and Corporate Social Responsibility (UG, Module Leader)

MKT2009: Strategic Marketing (UG, Module leader)

NBS8527: Marketing Ethics, Critical Consumption, and Corporate Social Responsibility (PG, Module Leader)

Previous teaching:

NBS8510: International Marketing Communications Management (PG, Module Leader)

• Article

  • Valizade D, Schulz F, Nicoara C. Towards a Paradigm Shift: How Can Machine Learning Extend the Boundaries of Quantitative Management Scholarship?. British Journal of Management 2024, 35(1), 99-114.

• Book Chapter

  • Nicoara C, Robson M, Palihawadana D. Strategic CSR and the CSR strategy-making process of international business. In: Leonidou LC; Katsikeas CS; Samiee S; Leonidou CN, ed. Socially Responsible International Business: Critical Issues and the Way Forward. Cheltenham: Edward Elgar Publishing, 2019.

• Conference Proceedings (inc. Abstracts)

  • Nicoara C, Bogdanovic A, Tan E. Missing the Student Voice Online – Lessons from the Unitu Online Student Voice Pilot at Newcastle University. In: American Marketing Association Global Marketing SIG Conference. 2022, Hania, Grece. In Preparation.
  • Nicoara C, Bogdanovic A, Tan E. ‘Missing the Student Voice Online – Lessons from the Unitu Online Student Voice Pilot at Newcastle University. In: CABS LTSE Conference. 2022, Belfast. In Preparation.
  • Nicoara C, Leonidou C, Robson M, Palihawadana D. Corporate Social Performance in China: The Effects of Subsidiary-Self Determination and Institutional Pressures. In: American Marketing Association (AMA) Global Marketing SIG Doctoral Consortium. 2019, Buenos Aires, Argentina: American Marketing Association.
  • Nicoara C, Kadile V. Responsible Entrepreneurship: Multilevel Determinants of CSR Engagement in SMEs. In: AMA Global Marketing SIG Conference. 2018, Santorini, Greece.
  • Nicoara C, Kadile V. Responsible Entrepreneurship: Internal drivers of CSR Engagement in SMEs. In: Global Marketing Conference (GMC). 2018, Tokyo, Japan.
  • Nicoara C, Palihawadana D, Robson M, Leonidou C. Embedding CSR in the firm’s DNA: The case for Strategic CSR in Emerging Markets -Examples from Romania. In: AMA Global Marketing SIG Special Conference. 2017, Havana, Cuba.
  • Nicoara C, Palihawadana D, Robson M, Leonidou M. Embedding CSR in the firm’s DNA: The case for Strategic CSR in Emerging Markets. In: Academy of Marketing Science (AMS) Annual Conference AMSAC 2017. 2017, San Diego CA, USA: Springer.
  • Nicoara C. The CSR of Multinational Subsidiaries in Transitional Economies: Insights from the New EU Member States. In: EDAMBA Summer Research Academy. 2015, Athens, Greece: European Doctoral Programmes Association in Management and Business Administration’.
  • Nicoara C. Sustainability within the Multinational Enterprise Subsidiaries in Emerging Markets. In: White Rose Conference. 2015, Sheffield, UK.
  • Nicoara C. Corporate Social Responsibility within the Multinational Enterprise Subsidiaries in Emerging Markets. In: Corporate Responsibility Research Conference (CRRC 2015). 2015, Marseille, France.