Staff Profile

Qualifications

PhD Marketing, Leeds University Business School, 2019

MA Advertising and Marketing, Leeds University Business School, 2013

MA Management and Organisational Analysis, Warwick University Business School, 2012

BSc Business Studies with Advertising Management, Canterbury Christ Church University, 2011

Research Interests

Cezara’s research interests focus on ethics in marketing and corporate social responsibility in multinational enterprise subsidiaries. She regularly presents her work in leading international academic conferences and is an active member of the American Marketing Association (AMA), Academy of Marketing Science (AMS).

Indicators of Esteem

Winner of the 'Dean’s Award for Teaching Excellence', Leeds University Business School, 2018

Winner of the AMA Global Marketing SIG 'University of Alabama Best Reviewer Award', 2017

Recipient of the ‘Leeds University Business School Small Research Grant’, 2017

Winner of the White Rose 'SAMS Tom Lupton Prize for Best Doctoral Presentation', 2015

AOS

Corporate Social Responsibility (CSR);

Social Entrepreneurship;

Multinational (MNE) headquarters-subsidiary relations.

PhD thesis

Corporate Social Responsibility within Multinational Enterprise Subsidiaries: Evidence from China.

MKT1010: Ethics in Marketing, Critical Consumption, and Corporate Social Responsibility (UG, Module Leader)

NBS8527: Marketing Ethics, Critical Consumption, and Corporate Social Responsibility (PG, Module Leader)

NBS8510:  International Marketing Communications Management

• Nicoara C, Leonidou C, Robson M, Palihawadana D. Corporate Social Performance in China: The Effects of Subsidiary-Self Determination and Institutional Pressures. In: American Marketing Association (AMA) Global Marketing SIG Doctoral Consortium. 2019, Buenos Aires, Argentina: American Marketing Association.
• Nicoara C, Robson M, Palihawadana D. Strategic CSR and the CSR strategy-making process of international business. In: Leonidou LC; Katsikeas CS; Samiee S; Leonidou CN, ed. Socially Responsible International Business: Critical Issues and the Way Forward. Cheltenham: Edward Elgar Publishing, 2019.
• Nicoara C, Kadile V. Responsible Entrepreneurship: Internal drivers of CSR Engagement in SMEs. In: Global Marketing Conference (GMC). 2018, Tokyo, Japan.
• Nicoara C, Kadile V. Responsible Entrepreneurship: Multilevel Determinants of CSR Engagement in SMEs. In: AMA Global Marketing SIG Conference. 2018, Santorini, Greece.
• Nicoara C, Palihawadana D, Robson M, Leonidou M. Embedding CSR in the firm’s DNA: The case for Strategic CSR in Emerging Markets. In: Academy of Marketing Science (AMS) Annual Conference AMSAC 2017. 2017, San Diego CA, USA: Springer.
• Nicoara C, Palihawadana D, Robson M, Leonidou C. Embedding CSR in the firm’s DNA: The case for Strategic CSR in Emerging Markets -Examples from Romania. In: AMA Global Marketing SIG Special Conference. 2017, Havana, Cuba.
• Nicoara C. Corporate Social Responsibility within the Multinational Enterprise Subsidiaries in Emerging Markets. In: Corporate Responsibility Research Conference (CRRC 2015). 2015, Marseille, France.
• Nicoara C. Sustainability within the Multinational Enterprise Subsidiaries in Emerging Markets. In: White Rose Conference. 2015, Sheffield, UK.
• Nicoara C. The CSR of Multinational Subsidiaries in Transitional Economies: Insights from the New EU Member States. In: EDAMBA Summer Research Academy. 2015, Athens, Greece: European Doctoral Programmes Association in Management and Business Administration’.