Staff Profile
Digital Enthusiast, FT News Geek, Finance, Economics and Politics Nerd, Gamer & Academic.
Dr David Grundy in September 2019 joined Newcastle University Business School as Director of Digital Education. His research interests include investigating crowdfunding, e-learning, widening participation, subscription based online business models and community building & management. His research focuses on how companies facilitate and sustain customer commitment decisions. David started as a Lecturer in 2002 after working in accounting roles in both the public sector and private sectors. He mainly teaches Responsible Corporate Finance and for his last decade in Higher Education has had a number of wide ranging leadership and management roles. In December 2010 Dr David Grundy was awarded his Doctorate which was entitled ‘An empirical investigation into the drivers of re-subscription in massively multiplayer online games’.
Research Interests
- Crowdfunding, supporting crowdfunding, membership and communities that surround crowdfunding
- eSports, eSport communities
- Digital approaches to effective teaching and learning, blended learning
- Widening participation in HE
Maria Ratz “How crowdfunding and crowd investing concepts could be an alternative investment model for professional sport clubs” (2015-2021 )
Doctoral Examinations
Sam Sittlington (October 2014) “What are the factors that influence the effectiveness of Anti-money laundering policy implementation in the UK?” Exploring Money Laundering Crime and Policy
Teaching Qualifications
2021 - Certified Business and Management Educator (Chartered Association of Business Schools)
2021 - Senior Fellow of the HEA
2013 - Fellow of the HEA
2004 - Postgraduate Certification in Academic Practice (SEDA)
Current Teaching
Executive MBA - Financial Decision Making
Masters Dissertation Supervision
Undergraduate Dissertation Supervision
Corporate Finance ACC2007 & ACC2008
- Grundy D. Confidence players? Young men commencing studies in UK business schools: Over-confident and under-performing. In: Foundation Year Network Annual Conference. 2019, Brighton.
- Ratz M, Grundy D, Pfeffel F. Factors influencing football fans' willingness to invest into crowdinvesting and crowdlending. In: 11th ESEA Conference on Sport Economics. 2019, Gijón.
- Ratz M, Grundy D, Pfeffel F. Using Structural Equation Modelling to Identify Key Determinants of Fans’ Willingness to Invest into Crowdinvesting and Crowdlending. In: 27th EASM Conference. 2019, Seville, France.
- Ratz M, Grundy D. Empirical Evidence: Why Football Fans Invest Money into Their Club via Crowdlending and Crowdinvesting. In: ESAM 26th Annual Conference of the European Association for Sport Management. 2018, Malmo, Sweden: European Association for Sport Management.
- Ratz M, Grundy D, Pfeffel F, Hart D, Wandmacher R. Crowdfunding: A Strategy for Acquiring Money And Increasing Fan Loyalty?!. In: ESEA 9th European Conference on Sport Economics. 2017, Paderborn, Germany.
- Ratz M, Grundy D, Pfeffel F, Hart D, Wandmacher R. Crowdinvesting and crowdlending as modern substitutes for fan bonds in german football. In: ESAM 25th Annual Conference of the European Association for Sport Management. 2017, Bern, Switzerland.
- Grundy D, Sutherland M, Edwards N. An investigation into recognising value creation by customers and virtual communities in e-sports. In: Academy of Marketing Conference. 2016, Newcastle Upon Tyne.
- Ratz M, Grundy D, Hart D, Pfeffel F. Crowdfunding – a solution for organisations in dangerous financial situations?!. In: BAM: British Academy of Management. 2016, Newcastle Upon Tyne.
- Ratz M, Grundy D, Hart D, Pfeffel F. Crowdinvesting and crowdlending as fan-based financing alternatives in professional german football. In: 24th European Association for Sport Management Conference (EASM 2016). 2016, Warsaw: EASM.
- Grundy D. Exploring contextual, situational and demographic influences on commitment to a massively multiplayer online game subscription relationship: a Commitment-Trust Theory approach. In: Academy of Marketing 2016 Conference. 2016, Newcastle Upon Tyne: Academy of Marketing.
- Ratz M, Grundy D, Hart D, Pfeffel F. Fan-based financing: the caste of crowdinvesting and crowdlending in professional German football. In: 8th ESEA Conference on Sport Economics. 2016, Groningen: European Sport Economics Association (ESEA).
- Grundy D, Ohmer C. German crowd-investing platforms: Literature review and survey. Cogent Business & Management 2016, 3, 1138849.
- Dancer H, Filieri R, Grundy D. eWOM in online customer support communities: Key variables in information quality and source credibility. Journal of Direct, Data and Digital Marketing Practice 2014, 15(4), 290-305.
- Grundy D. Garbage In, Garbage Out? Questioning Key Variable Face Validity in Contemporary Quantitative Crowdfunding Research. In: ISBE 2014: Institute of Small Business and Entrepreneurship Conference. 2014, Manchester: ISBE.
- Grundy D. Success in Crowdfunding. In: British Accounting and Finance Association (BAFA) Northern Area Group Conference. 2014, Newcastle Upon Tyne.
- Grundy D. Increasing active engagement in Finance through innovative continuous assessment: The use of blogging as an assessment tool to promote engagement and deep learning in Higher Education. In: BMAF; Business Management Accountancy and Finance Network Conference. 2011, Bournemouth.
- Grundy D. Research Note: The presence of stigma amongst users of the MMORPG RMT: a hypothetical case approach’. Games and Culture 2008, 3(2), 225-247.