Staff Profile
Dr Jane Brown
Lecturer in Marketing
- Address: Newcastle University Business School
5 Barrack Road
Newcastle upon Tyne
NE1 4SE
Profile
Jane is a Lecturer in Marketing at Newcastle University Business School. Jane has a PhD in Consumer Behaviour, and has previously lectured at Northumbria University, Sunderland University, Newcastle College and Gateshead College. Her research interests lie within consumer behaviour, financial decision-making, stigmatised services and communications. She is an expert in qualitative research approaches. She has published in leading academic journals such as Marketing Theory, Qualitative Market Research: An International Journal, and Journal of Financial Services Marketing.
Jane has worked in industry across several sectors at management level including not-for-profit, military and aerospace engineering, zero/low carbon engineering, and cosmetics. Proficient in the Adobe suite for artwork creation and brand application, Jane has designed and implemented several branding/re-branding activities for SMEs.
Roles and responsibilities
- MKT3097 Marketing Consultancy Project (teaching staff)
- UG & PG Marketing dissertation supervisor
- PhD supervisor
- MBA/EMBA interviewer
- Academic Lead - International Recruitment
- Personal Tutor
Qualifications and certificates
- Personal Development Course for EEs, 2024, AdvanceHE.
- PhD Consumer Behaviour, 2018, Newcastle Business School, Northumbria University, Newcastle, UK
- FHEA, 2014, AdvanceHE.
- PGHEP, 2014, Northumbria University, Newcastle, UK
- PTLLS, 2009, Newcastle College, Newcastle, UK
- MA Marketing, distinction, 2007, Sunderland Business School, Sunderland University, Sunderland, UK
- BA (Hons) Design Management & Innovation, first class, 2006, School of Art & Design, De Montfort University, Leicester, UK
Previous academic positions
- 2011 - 2021: Lecturer/Senior Lecturer in Marketing, Newcastle Business School, Northumbria University, Newcastle, UK.
- 2011 (cover for absence): Associate Lecturer in Consumer Behaviour, School of Business & Management, Sunderland University, Sunderland, UK.
- 2008 - 2009: CIM Lecturer, Gateshead College, Gateshead, UK.
- 2007 - 2008: CIM Lecturer, Newcastle College, Newcastle, UK.
Current work
- Indebtedness and consumer financial decision-making
- Social rituals and engaging with stigmatised financial services
- Exploring grocery panic buying/stockpiling as a deviant behaviour during crisis
- Visual methods for complex, longitudinal and emotional storytelling
- Using pronoun poetry to explore emotional storytelling
Expertise
My main research interests involve consumer financial decision-making. I have a particular interest in the use of alternative credit sources e.g. payday loans, doorstep loans, pawning, buy now pay later. I am also keen to explore deviant consumer behaviours such as panic buying, hoarding, stockpiling, compulsive buying etc. I am an advocate of qualitative research methods, such as Lived Experience Mapping, I-poetry/VCRM, and feminist methodologies.
Funding received
- Exploration of Buy Now Pay Later credit products with co-investigators Prof. J. Farquhar, Solent; Dr. C. Apostolidis, Durham; 2023 (Solent University RIKE Award, £9,000)
- Various conferences, Northumbria Postgraduate Conference Bursary Scheme (competitive), 2013-2016.
- Competitive Bursary, Academy of Marketing Doctoral Colloquium attendance 2014 (Marketing Trust)
- Competitive Bursary, Academy of Marketing Doctoral Colloquium attendance 2013 (Marketing Trust)
- Fully funded Masters study plus £500 travel grant, 2006 (European Social Fund).
Postgraduate supervision
Bushra Shehzad
Nida Shamim
Wenqi Li
Esteem indicators
- Expert discussant: Representations of Moneylenders in Film, TV, and Literature, Great North Night: Festive Folklore and Magical Musings, Great North Museum: Hancock, 2023, Newcastle, UK.
- Invited speaker: Normalisation of Debt: Exploring Buy Now Pay Later, seminar, School for Business and Society, University of York, 2023, Co-presenter.
- Marketing Research Community Seminar (NUBS): I'm not panic buying, I'm buying a little extra. 2022, Co-presenter.
- Guest lecturer: Value co-destruction in Airbnb. International Week: Mission Sustainable, 2019, AUAS, Amsterdam, Netherlands.
- Invited speaker: Hidden vs visible consumer stigma, seminar, 2018, York St John University, York, UK.
- Invited speaker: Using the I-poem method, seminar, 2017, University of Liverpool, Liverpool, UK.
- Invited speaker: Using the I-poem method, seminar, 2016, Edge Hill University, Ormskirk, UK.
- Organising committee, Doctoral Colloquium, Academy of Marketing 2016, held at Newcastle Business School, Northumbria University, Newcastle, UK.
- Invited speaker: Various topics including doctoral research poster design, 2013 - 2017, Newcastle Business School PG Research Surgeries, Northumbria University, Newcastle, UK.
Media appearances
I am open to commenting about consumer financial decision-making, on topics such as borrowing, spending and saving on Radio/Articles/Podcasts. I have previously appeared as a subject expert on KCBS News - San Francisco, The Voice of Islam, and written columns for local newspapers and pieces for The Conversation.
Other
- The Future of Consumer Research, 2023, Stirling, Scotland. Symposium attendee.
- The Future of Consumer Research, 2022, Stirling, Scotland. Symposium attendee.
- 1st North American CCT Doctoral Colloquium, 2018, Schulich School of Business, York University, Toronto, Canada. PhD candidate/participant.
- KATAJA (Finnish Doctoral Program in Business Studies) Advanced Consumer Behaviour Workshop, 2014, Aalto University, Helsinki, Finland. PhD candidate/participant.
Current modules
- MKT3097: Marketing Consultancy Project (40 credits)
- MKT3096: Marketing Dissertation (40 credits)
- MKT1010 & NBS8527: Ethics in Marketing, Critical Consumption, and Corporate Social Responsibility (Internal Moderator)
Previous NUBS modules:
- MKT2012: Consumer Behaviour (20 credits)
- BUS3005: Advanced Business Topics (40 credits)
- MKT3095: Cultural & Heritage Marketing (20 credits)
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Articles
- Apostolidis C, Brown J, Farquhar JD. Stigma in payday borrowing: a service ecosystems approach. European Journal of Marketing 2023, 57(10).
- Apostolidis C, Brown J. Sharing Is Caring? Conflict and Value Codestruction in the Case of Sharing Economy Accommodation. Journal of Hospitality & Tourism Research 2022, 46(5), 1027-1055.
- Brown J, Apostolidis C, Farquhar JD. Blaming me, blaming you! The pendulum of blame in payday lending. Marketing Theory 2021, 21(4), 517-538.
- Brown J, Wäppling A, Woodruffe-Burton HR. The Questionnaire: A Weak Link in Corporate Identity?. Qualitative Market Research: An International Journal 2020, 23(1), 87-107.
- Brown J, Wäppling A, Woodruffe-Burton HR, Black K. The orbit of consumer credit choices. Journal of Financial Services Marketing 2017, 20(2), 85–96.
- Brown J, Woodruffe-Burton HR. Exploring emotions and irrationality in attitudes towards consumer indebtedness: Individual perspectives of UK payday loan consumption. Journal of Financial Services Marketing 2015, 20(2), 107-121.
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Book Chapters
- Brown J, Farquhar JD. Lived experience mapping: Getting the most out of longitudinal, complex and emotive stories with participant-generated visuals. In: Kawaf F; Dekel-Dachs O, ed. Visual Methods in Marketing and Consumer Research. London: Routledge, 2024. In Press.
- Brown J. I-poems: Kenny, 38 and Maureen, 47. In: Downey, H., Tahkar, J. and Gaviria, P. R, ed. Cabal, Casa, Trá. Consumer Culture Theory Conference 2024, 2024, pp.45 - 49.
- Brown J, Apostolidis C. Rationing during COVID-19: Is an ‘equal share’ always fair?. In: Gallitto E; Massi M; Harrison P, ed. Consumption, Production, and Entrepreneurship in the Time of Coronavirus : A Business Perspective of the Pandemic. Basingstoke: Palgrave MacMillan, 2022, pp.11-37.
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Conference Proceedings (inc. Abstracts)
- Brown J, Apostolidis C, Farquhar JD. Representations of moneylenders in literature, movies, and TV. In: Consumer Culture Theory Conference. 2024, San Diego, California, USA. Submitted.
- Brown J, Apostolidis C, Farquhar J. Representations of moneylenders in literature, film, and TV. In: Academy of Marketing Conference. 2024, Cardiff, Wales. Submitted.
- Brown J, Farquhar J. Seeing into the Soul Through Informant-Generated Visuals: An abstract. In: Academy of Marketing Science World Marketing Congress. 2023, University of Kent, Canterbury, England.
- Farquhar J, Brown J, Apostolidis C, Mogaji E. New Credit-Old Debt: The (Non)Revolution of BNPL Finance. In: Academy of Marketing Conference. 2023, University of Birmingham, Birmingham, UK.
- Farquhar J, Brown J, Apostolidis C. Workshop hosts - Hard times: Rough Threads Woven Through the Fabric of Life. In: Academy of Marketing Conference. 2022, University of Huddersfield, Huddersfield, England.
- Apostolidis A, Brown J, Dey B, Brown DM. Keep Calm and Buy a Little Extra - Exploring Panic Buying as a Deviant Behaviour. In: 15th Annual Conference of the EuroMed Academy of Business. 2022, Palermo, Italy: EuroMed Press.
- Lichy J, Apostolidis C, Do Vale G, Brown J. Digitising the loom overnight: A comparison of voices within academia. In: Academy of Marketing Conference. 2022, University of Huddersfield, Huddersfield, England.
- Brown J, Apostolidis C, Farquhar JD. Deviating to conform: Engaging with stigmatised services to avoid value co-destruction and social stigmatisation. In: Academy of Marketing Conference. 2021, Online: Academy of Marketing.
- Brown J. Pressures and Jolts: Consumer Credit Choices. In: Academy of Marketing Conference. 2016, Northumbria University, Newcastle upon Tyne, England.
- Brown J, Black K, Woodruffe-Burton H, Wappling. Affording Christmas: The Festive Season as Identity Work. In: 30th British Academy of Management Conference : Thriving in turbulent times. 2016, Newcastle University, Newcastle upon Tyne, England: British Academy of Management.
- Woodruffe-Burton H, Brown J. The I-poem: Uncovering meaning in narrative data in our study of UK consumer debt. In: 8th Workshop on Interpretive Consumer Research (ICR). 2015, University of Edinburgh, Edinburgh, Scotland.
- Brown J. Aesthetics in Questionnaire Design. In: 2nd International Colloquium on Design, Branding and Marketing. 2014, Nottingham Trent University, Nottingham, England.
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Online Publications
- Copilah-Ali J, Brown J. Buy now pay later: Klarna is courting young shoppers with Paris Hilton and TikTok-style algorithms – here’s why it’s a problem. London: The Conversation Trust (UK) Limited, 2023. Available at: https://theconversation.com/buy-now-pay-later-klarna-is-courting-young-shoppers-with-paris-hilton-and-tiktok-style-algorithms-heres-why-its-a-problem-202999.
- Brown J. Black Friday marketing tricks and four ways to stop yourself falling for them. The Conversation, 2018. Available at: https://theconversation.com/black-friday-marketing-tricks-and-four-ways-to-stop-yourself-falling-for-them-107327.
- Brown J. Six ways to avoid a festive financial hangover. The Conversation Trust, 2016. Available at: https://theconversation.com/six-ways-to-avoid-a-festive-financial-hangover-69258.