Profile

My research focuses on how businesses can balance their social, environmental, and economic objectives. I explore this question through various frameworks, including global value chains, the business-responsibility matrix, business model innovation, and the Sustainable Development Goals. I have a master's degree from WU Wien (Vienna University of Economics and Business) and a PhD from the University of Manchester. I am currently Visiting Professor at the University of Murcia, Spain and at the University of Vaasa's InnoLab in Finland. I previously worked at The University of Glasgow, United Kingdom, The University of Auckland, New Zealand and The University of Manchester, United Kingdom.

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Editorial roles

• 2023 to present – Associate Editor, European Management Journal
• 2022 to present – Co-editor in Chief, Data in Brief
• 2022 to present – Associate Editor, Critical Perspectives on International Business
• 2021 to 2022 Section Editor for Data in Brief
• 2019 to 2022 – Social Media Editor, Critical Perspectives on International Business

Editorial review board member

• Review of International Business and Strategy (RIBS) https://www.emeraldgrouppublishing.com/journal/ribs, since 2022
• AIB Insights (since 2023)
• International Business Review (IBR), https://www.journals.elsevier.com/international-business-review/, since 2021
• European Management Journal (EUMJ), https://www.journals.elsevier.com/european-management-journal since 2021
• Transnational Corporations (TNC), https://unctad.org/tnc, since 2018
• Critical Perspectives on International Business (CPoIB), https://www.emeraldgrouppublishing.com/cpoib.htm, since 2020

Service for Academic bodies

• 2024 to present, Chair Academy of International Business UK and Ireland Chapter
• 2023 to present, Vice President Women in the Academy of International Business (WAIB) Shared Interest Group
• 2022 to 2024, Executive Board Member and Secretary Academy of International Business UK and Ireland Chapter
• 2021 to 2023, Executive Board Member and Communications Officer of the Women in the Academy of International Business (WAIB) Shared Interest Group
• 2021 to 2022, Vice President Communications of the Academy of International Business Oceania Chapter (AIB Oceania)
• 2018 to 2021, Executive Board Member and Communications Officer, Academy of International Business UK and Ireland Chapter

Awards and honors

• Best Reviewer Award (2023) – International Business Review
• Outstanding Reviewer Award (2022) – Emerald Literati Network for review contributions to the journal Critical Perspectives on International Business.
• Temple/AIB Best Paper Award 2022 – Nominee, for the paper Sinkovics, Kim, Sinkovics "Business-Civil Society Collaborations in South Korea: A Multi-Stage Pattern Matching Study"
• Academy of Management (AoM) Seattle Conference 2022 - Journal of World Business, 2021 Best Phenomenon-based paper award – Nominee, for Sinkovics, Liu, Sinkovics, Mudambi "The dark side of trust in global value chains: Taiwan's electronic and IT hardware industries"
• Outstanding paper award (2022) – Emerald Literati Award for “The business responsibility matrix: a diagnostic tool to aid the design of better interventions for achieving the SDGs”, Multinational Business Review.
• Outstanding Paper Award (2021) – Emerald Literati Network Awards for “The social value creation of MNEs – a literature review across multiple academic fields” Critical Perspectives on International Business, 1/2, 7-46. https://doi.org/10.1108/cpoib-06-2017-0038
• Outstanding Reviewer Award (2020) – Emerald Literati Network for review contributions to the journal Critical Perspectives on International Business.
• Palgrave Macmillan Prize for best conference paper (2019) for Chia-Ling Liu, Noemi Sinkovics, Rudolf R. Sinkovics, and Ram Mudambi “Knowledge connectivity in global value chains: lessons from Taiwan’s electronics and IT hardware industries”, Academy of International Business UK and Ireland Chapter Conference, Sussex.
• Best Reviewer Award (2019), Academy of International Business (AIB) conference, Copenhagen, Denmark
• Outstanding Reviewer Award (2017) – Elsevier Reviewer recognition for outstanding contribution in reviewing to the Journal of Cleaner Production
• Outstanding Paper Award (2016) - Emerald Literati Network Awards for Excellence for Sinkovics, Noemi, Rudolf R. Sinkovics, Samia Hoque, and Laszlo Czaban (2015), "The reconceptualization of social value creation as social constraint alleviation," Critical Perspectives on International Business 11(3/4): 340-363. https://doi.org/10.1108/cpoib-06-2014-0036
• Outstanding Reviewer Award (2015) – Emerald Literati Network for review contributions to the journal Critical Perspectives on International Business.

Noemi Sinkovics (PhD, The University of Manchester, United Kingdom) is Professor of Sustainable and Responsible Business at Newcastle University, United Kingdom and Visiting Professor at the University of Vaasa, InnoLab, Finland. She previously worked at The University of Glasgow, United Kingdom, The University of Auckland, New Zealand and The University of Manchester, United Kingdom. Her research focuses on how businesses can balance their social, environmental, and economic objectives. She explores this question through various frameworks, including global value chains, the business-responsibility matrix, business model innovation, and the Sustainable Development Goals. Noemi is Co-Editor-in-Chief for Data in Brief, Associate Editor for Critical Perspectives on International Business and European Management Journal, and serves on several editorial review boards.

For prospective PhD Students

I am interested in supervising students in the following areas, but am open to discussing your ideas

• Migration and Migrant Entrepreneurship
• Forced migration (climate change or conflict driven)
• Sustainable Business Model Innovation
• Responsible Business Practices
• NGO-Business Collaborations
• Cross-sectoral Partnerships
• Environmental and Social Issues in Global Value Chains
• Digital transformation and Industry 4.0 technologies

• Articles

  • Fiedler A, Fath B, Sinkovics N, Sinkovics RR. On-ramp or speed bump? How boards influence the internationalisation of international new ventures. International Small Business Journal 2023, 41(6), 590-622.
  • Sinkovics RR, Gunaratne D, Sinkovics N. Game-changer business models for sustainable development. Transnational Corporations 2023, 30(3), 119-127.
  • Ahi AA, Sinkovics N, Sinkovics RR. E-commerce policy and the global economy: A path to more inclusive development?. Management International Review 2023, 63, 27-56.
  • Bouncken RB, Fredrich V, Sinkovics N, Sinkovics RR. Digitalization of cross-border R&D alliances: Configurational insights and cognitive digitalization biases. Global Strategy Journal 2023, 13(2), 281-314.
  • Ringle CM, Sarstedt M, Sinkovics N, Sinkovics RR. A perspective on using partial least squares structural equation modelling in data articles. Data in Brief 2023, 48, 109074.
  • Sinkovics N, Vieira LM, van Tulder R. Working toward the sustainable development goals in earnest – critical international business perspectives on designing and implementing better interventions. Critical Perspectives on International Business 2022, 18(4), 445-456.
  • Sinkovics N, Kim J, Sinkovics RR. Business-Civil Society Collaborations in South Korea: A Multi-Stage Pattern Matching Study. Management International Review 2022, 62(4), 471-516.
  • Ahi AA, Sinkovics N, Shildibekov Y, Sinkovics RR, Mehandjiev N. Advanced technologies and international business: A multidisciplinary analysis of the literature. International Business Review 2022, 31, 101967.
  • Sinkovics N, Liu C-L, Sinkovics RR, Mudambi R. The dark side of trust in global value chains: Taiwan's electronics and IT hardware industries. Journal of World Business 2021, 56(4), 101195.
  • Sinkovics N, Sinkovics RR, Archie-Acheampong J. The business responsibility matrix: a diagnostic tool to aid the design of better interventions for achieving the SDGs. Multinational Business Review 2021, 29(1), 1-20.
  • Molina-Castillo F-J, Sinkovics N, Sinkovics RR. Sustainable Business Model Innovation: Review, Analysis and Impact on Society. Sustainability 2021, 13(16), 8906.
  • Sinkovics N, Gunaratne D, Sinkovics RR, Molina-Castillo F-J. Sustainable Business Model Innovation: An Umbrella Review. Sustainability 2021, 13(13), 7266.
  • Sinkovics N, Sinkovics RR, Archie-Acheampong J. Small- and medium-sized enterprises and sustainable development: In the shadows of large lead firms in global value chains. Journal of International Business Policy 2021, 4(1), 80-101.
  • Bouncken RB, Qiu Y, Sinkovics N, Kürsten W. Qualitative research: extending the range with flexible pattern matching. Review of Managerial Science 2021, 15, 251-273.
  • Fath B, Fiedler A, Sinkovics N, Sinkovics RR, Sullivan-Taylor B. International relationships and resilience of New Zealand SME exporters during COVID-19. Critical Perspectives on International Business 2021, 17(2), 359-379.
  • Hofstetter JS, De Marchi V, Sarkis J, Govindan K, Klassen R, Ometto AR, Spraul KS, Bocken N, Ashton WS, Sharma S, Jaeger-Erben M, Jensen C, Dewick P, Schröder P, Sinkovics N, Ibrahim SE, Fiske L, Goerzen A, Vazquez-Brust D. From Sustainable Global Value Chains to Circular Economy—Different Silos, Different Perspectives, but Many Opportunities to Build Bridges. Circular Economy and Sustainability 2021, 1, 21-47.
  • Sinkovics N, Reuber AR. Beyond disciplinary silos: A systematic analysis of the migrant entrepreneurship literature. Journal of World Business 2021, 56(4), 101223.
  • Sinkovics N, Archie-Acheampong J. The social value creation of MNEs - a literature review across multiple academic fields. Critical Perspectives on International Business 2020, 16(1), 7-46.
  • Kurt Y, Sinkovics N, Sinkovics RR, Yamin M. The role of spirituality in Islamic business networks: The case of internationalizing Turkish SMEs. Journal of World Business 2020, 55(1), 101034.
  • Sinkovics RR, Sinkovics N. The Internet and international marketing – from trigger technology to platforms and new markets. International Marketing Review 2020, 37(3), 437-446.
  • Liu C-LE, Sinkovics N, Sinkovics RR. Achieving relational governance effectiveness: An examination of B2B management practices in Taiwan. Industrial Marketing Management 2020, 90, 453-465.
  • Sinkovics N, Choksy US, Sinkovics RR, Mudambi R. Knowledge connectivity in an adverse context – global value chains and Pakistani offshore service providers. Management International Review 2019, 59, 131-170.
  • Sinkovics RR, Kurt Y, Sinkovics N. The effect of matching on perceived export barriers and performance in an era of globalization discontents: Empirical evidence from UK SMEs. International Business Review 2018, 27(5), 1065-1079.
  • Zagelmeyer S, Sinkovics RR, Sinkovics N, Kusstatscher V. Exploring the link between management communication and emotions in mergers and acquisitions. Canadian Journal of Administrative Sciences 2018, 35(1), 93-106.
  • Choksy US, Sinkovics N, Sinkovics RR. Exploring the relationship between upgrading and capturing profits from GVC participation for disadvantaged suppliers in developing countries. Canadian Journal of Administrative Sciences 2017, 34(4), 356-386.
  • Hoque SF, Sinkovics N, Sinkovics RR. Supplier strategies to compensate for knowledge asymmetries in buyer-supplier relationships: Implications for economic upgrading. European Journal of International Management 2016, 10(3), 254-283.
  • Kurt Y, Yamin M, Sinkovics N, Sinkovics RR. Spirituality as an antecedent of trust and network commitment: The case of Anatolian tigers. European Management Journal 2016, 34(6), 686-700.
  • Sinkovics N, Hoque SF, Sinkovics RR. Rana Plaza collapse aftermath: Are CSR compliance and auditing pressures effective?. Accounting, Auditing, and Accountability 2016, 29(4), 617-649.
  • Sinkovics N. Enhancing the foundations for theorising through bibliometric mapping. International Marketing Review 2016, 33(3), 327-350.
  • Sinkovics RR, Sinkovics N, Lew YK, Jedin MH, Zagelmeyer S. Antecedents of marketing integration in cross-border mergers and acquisitions. International Marketing Review 2015, 32(1), 2-28.
  • Sinkovics N, Sinkovics RR, Hoque S, Czaban L. A reconceptualization of social value creation as social constraint alleviation. Critical Perspectives on International Business 2015, 11(3/4), 340-363.
  • Sinkovics N, Sinkovics RR, Yamin M. The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs?. International Business Review 2014, 23(4), 692-707.
  • Sinkovics RR, Jedin MH, Sinkovics N. Marketing integration in cross-border mergers and acquisitions: Conceptual framework and research propositions. European Journal of International Management 2014, 8(6), 644-670.
  • Sinkovics N, Sinkovics RR, Jean R-JB. The internet as an alternative path to internationalization?. International Marketing Review 2013, 30(2), 130-155.
  • Liu CLT, Sinkovics RR, Pezderka N, Haghirian P. Determinants of Consumer Perceptions toward Mobile Advertising - A Comparison between Japan and Austria. Journal of Interactive Marketing 2012, 26(1), 21-32.
  • Pezderka N, Sinkovics RR. A conceptualization of e-risk perceptions and implications for small firm active online internationalization. International Business Review 2011, 20(4), 409-422.

• Book Chapters

  • Gunaratne D, Sinkovics N, Sinkovics RR. The promise of Industry 4.0 technologies for the sustainability of developing country apparel manufacturers. In: Goerzen, A, ed. Research Handbook on International Corporate Social Responsibility. Cheltenham, UK: Edward Elgar Publishing, 2023, pp.391-407.
  • Andrews K, Sinkovics N, Sinkovics RR. Tensions on the road toward just transitions in the Latin American coffee value chain. In: van Tulder, R; Giuliani, E; Álvarez, I, ed. International Business and Sustainable Development Goals. Bingley, UK: Emerald Publishing Limited, 2023, pp.309-323.
  • Fath B, Fiedler A, Sinkovics N, Sinkovics RR. The Paradox of Distance – New Zealand Businesses During Covid-19. In: van Tulder, R; Verbeke, A; Piscitello, L; Puck, J, ed. International Business in Times of Crisis: Tribute Volume to Geoffrey Jones. Bingley, UK: Emerald Publishing Limited, 2022, pp.431-447.
  • Hoque SF, Sinkovics N, Sinkovics RR. Learning on your own: bricolage and the quest for relevance in the squeezed Bangladeshi garment supply chain. In: Rana, MB; Allen, MMC, ed. Upgrading the Global Garment Industry: Internationalization, Capabilities and Sustainability. Cheltenham, UK: Edward Elgar Publishing, 2021, pp.162-185.
  • Fiedler A, Fath B, Sinkovics N, Sinkovics RR. Exporting from a remote, open economy during Covid-19: Challenges and opportunities for SMEs. In: Husted, K; Sinkovics, RR, ed. Management Perspectives on the Covid-19 Crisis: Lessons from New Zealand. Cheltenham, UK: Edward Elgar Publishing, 2021, pp.71-82.
  • Sinkovics N, Sinkovics RR. International business and global value chains. In: Ponte, S; Gereffi, G; Raj-Reichert, G, ed. Handbook on Global Value Chains. Cheltenham, UK: Edward Elgar Publishing, 2019, pp.417-431.
  • Sinkovics N, Sinkovics RR, Archie-Acheampong J. An overview of social responsibility dimensions in international business. In: Leonidou, LC; Katsikeas, CS; Samiee, S; Leonidou, CN, ed. Socially Responsible International Business: Critical Issues and the Way Forward. Cheltenham, UK: Edward Elgar Publishing, 2019, pp.29-72.
  • Sinkovics N, Sinkovics RR, Hoque SF, Alford M. The use of global value chain/global production network related literature in international business research: investigating the nature and degree of integration. In: Cook, G; Johns, J; McDonald, F; Beaverstock, J; Pandit, N, ed. The Routledge Companion to the Geography of International Business. London: Routledge, 2018, pp.258-296.
  • Sinkovics N. Pattern matching in qualitative analysis. In: Cassell, C; Cunliffe, AL; Grandy, G, ed. The SAGE Handbook of Qualitative Business and Management Research Methods: Methods and Challenges. Thousand Oaks, CA: Sage, 2018, pp.468-485.
  • Sinkovics N. Adopting neural net methodology for literature mapping and the generation of research ideas: An example at the interface of entrepreneurship, ICT, and economic development. In: Jean, R-J; Chiou, J-S; Zou, S, ed. International Marketing in Rapidly Changing Environments. Bingley, UK: Emerald Group Publishing Limited, 2013, pp.103-123.

• Edited Book

  • Sinkovics N, Sinkovics RR, Boussebaa M, Fletcher M, ed. International Business and SDG 8: Exploring the Relationship between IB and Society. London: Palgrave Macmillan, 2024.

• Editorial

  • Sinkovics RR, Forsgren M, Sinkovics N, Holmström Lind C. Social value creation in International Business – Introduction to the special issue. Critical Perspectives on International Business 2020, 16(1), 1-6.

• Note

  • Sinkovics RR, Jean RJ, Pezderka N. Cross-border relationships and performance: Revisiting a complex linkage - A commentary essay. Journal of Business Research 2010, 63(12), 1368-1371.