Staff Profile
Dr Yulia Dzenkovska
Lecturer in Marketing
- Email: yulia.dzenkovska@ncl.ac.uk
- Address: Room 8.21
Newcastle University Business School
5 Barrack Road
Newcastle upon Tyne
NE1 4SE
United Kingdom
Background
Roles and Responsibilities
- Lecturer in Marketing
- NN52 Marketing and Management BSc Honours Stage 1 Coordinator
Qualifications
- PhD (Newcastle University, 'Customer Experience Quality (CXQ): Multi-dimensional Reconceptualisation, Scale Development and Application')
- MSc in Marketing (University of Leicester, merit)
- BA in International Business Administration, major: marketing (International University Concordia Audentes, 1st class)
- Level 6 Professional Diploma in Marketing (Chartered Institute of Marketing)
Professional experience
Yulia has worked in managerial marketing positions in SMEs for over 10 years prior to joining Newcastle University doctorate programme.
Languages
- English
- Russian
- Latvian
Research
Research Interests
- Services marketing
- Customer experience
- Self-congruity
- Measurement theory
Awards
- Sharon E. Beatty Best Services Marketing Proposal Award (2015)
- Highly commended award from Journal of Services Marketing (2018)
Membership
- Chartered Institute of Marketing (MCIM)
- SERVSIG, American Marketing Association (AMA)
- Centre for Service Management, Loughborough University (Affiliate member)
- Higher Education Academy (AFHEA)
Teaching
Undergraduate Teaching at NUBS
Module leader and teaching contribution to:
- MKT2008 Services Marketing (2019/20)
- MKT3006 Global Advertising and Brand Promotion (currently)
- MKT3014 New Product and Service Development (2019/20 - currently)
- MKT3096 Marketing Dissertation (2019/20)
Postgraduate Teaching at NUBS
Module leader and teaching contribution to:
- NBS8236 Customer Relationship Management (2019/20)
- NBS8512 Dissertation in Marketing (2019/20)
Teaching contribution to:
- NBS8562 Contemporary Trends in Marketing (2019/20)
Postgraduate teaching outside of NUBS:
- PSY8062 Advanced Research Methods for Applied Psychology (Newcastle University School on Psychology, Forensic Psychology MSc) - Structural Equation Modelling (2018/19 - 2019/20)
UG and PG Dissertation Supervision
- Services marketing
- Customer experience
- Self-congruity
Publications
- Baker T, Chari S, Daryanto A, Dzenkovska J, Ifie K, Lukas B, Walsh G. Discount venture brands: Self-congruity and perceived value-for-money?. Journal of Business Research 2019, epub ahead of print.
- Dzenkovska J, Lemke F, Heirati N, Schoefer K. Customer Experience Quality – Boundaries, Measurement and Management. In: Frontiers in Service Conference. 2017, New York, USA.
- Dzenkovska J, Lemke F, Heirati N, Schoefer K. Customer Experience Quality: Quo Vadis?. In: 25th International Colloquium on Relationship Marketing. 2017, Munich, Germany.
- Keiningham T, Ball J, Benoit S, Bruce HL, Buoye A, Dzenkovska J, Nasr L, Ou Y-C, Zaki M. The Interplay of Customer Experience and Commitment. Journal of Services Marketing 2017, 31(2), 148-160.
- Dzenkovska J, Heirati N, Lemke F, Schoefer K. Customer Experience Quality: Preliminary Inquiry Using Repertory Grid Technique. In: 24th International Colloquium on Relationship Marketing. 2016, Toulouse, France.
- Dzenkovska J, Heirati N, Schoefer K, Lemke F. Shaping Customer Experience through the Service, Communication, and Usage Encounters. In: Academy of Marketing Annual Conference 2016. 2016, Newcastle upon Tyne: Northumbria University.