Centre for Rural Economy

Staff Profile

Emeritus Professor Christopher Ritson

Emeritus Professor


I joined Newcastle University in 1979 as Professor of Agricultural Marketing and Head of the Department of Agricultural and Food Marketing. I was Head of the Department of Agricultural Economics and Food Marketing from 1987-1992; and Dean of the Faculty of Agriculture and Biological Sciences from 1992-2002.

I served for nine years on the MAFF National Food Survey Committee and followed this with eight years as the economist on the joint MAFF/DH Food Advisory Committee. I was a founder member of the Food Standards Agency Research Advisory Committee and its Economics Advisory Panel; and I am currently a member of the Agency’s Advisory Committee on Novel Foods and Processes, with a remit to cover consumer and ethical issues. From 2000-2008 I was deputy Chairman of the Home Grown Cereals Authority. I was Chairman of the Agriculture Sub-Panel for the 2001 Research Assessment Exercise.

I formerly retired from the University in 2010, but remain academically active and continue teaching in food economics and marketing, mainly at the postgraduate level. I have recently become interested in Food Ethics. I have edited  a book on the subject for Wiley-Blackwell and I am a member of the Food Ethics Council.

Areas of expertise

  • Food economics
  • Food marketing
  • Food policy
  • Food ethics


Research Interests

Economic and marketing aspects of food choice
Consumer attitudes to food safety
Food and agricultural policy analysis