Eat the View: Phases I and II
The main aim of Eat the View (ETV) was to promote sustainable local produce.
- Project Dates: 2001 - 2002 (10 months)
- Project Leader: Terry Carroll
- Staff: Terry Carroll, Karl Christensen, Carlo Liefert, Philip Lowe, Tina Rigarlsford and Angela Tregear
- Sponsors: The Countryside Agency
There were four main objectives to the initiative:
- Increase consumer awareness of purchased products and the countryside
- Increase demand for local/regional sustainable products
- Increase marketing opportunities for producers through promoting landscape
- Increase sustainable land management practices
To date, research has been undertaken on:
- Farmers' Markets
- Publicity follow-up (Journal’s Pride of North Article)
- North East Food Fair (Seahouses, Northumberland)
- North East hospitality sector, including a study into regional food groups as a mechanism for fulfilling ETV objectives.