Newcastle University Business School

Staff Profile

Dr Saurabh Bhattacharya

Lecturer in Marketing

Background

Dr. Bhattacharya's scholarship is in the field of marketing and international business. He has published in scholarly academic journals like Journal of World Business, Psychology & Marketing, Journal of Advertising Research, and Thunderbird International Business Review. He has also published business case studies with leading case publishing houses like Ivey Publishing and Sage Publishing. Some of his co-authored cases repeatedly feature among the best-selling cases in Ivey Publishing's monthly update. Dr. Bhattacharya has taught at both the undergraduate and the postgraduate level a range of modules like Marketing Research, Research Methods for Business and Marketing, Retail Management, International Marketing and Digital Marketing. He is also the module leader for Marketing Research and Research Methods for Business and Marketing. Dr. Bhattacharya is a Fellow of the Higher Education Academy, UK. He has previously worked with IBS Hyderabad, India as an Assistant Professor (2014-16) and with Axis Bank. Dr. Bhattacharya has a Ph.D. in Marketing and a post-graduation in Economics. He also holds a MBA degree. 

 Google scholar: Click here.

 




Research

Dr. Bhattacharya’s research focus is interdisciplinary. In the field of marketing, his major focus is on research related to celebrity endorsement, online reviews, customer experience, and pricing. With a desire to contribute to the broad area of international business and management, Dr. Bhattacharya also focuses upon research topics which involve acquisitions, emerging markets, and TMT.

 









   


 

 

 

Teaching

Teaching

NBS8514/8515  Marketing Research (Module Leader)

MKT2004  Research Methods for Business and Marketing (Module Leader)

NBS8512 Dissertation in Marketing

Publications