Newcastle University Business School

Staff Profile

Dr Saurabh Bhattacharya

Senior Lecturer

Background

Dr. Bhattacharya's scholarship is in the field of marketing and international business. He has published in scholarly academic journals like Journal of World Business, Psychology & Marketing, Journal of Advertising Research, Management and Organization Review, The International Journal of Human Resource Management, and Management International Review.

Dr. Bhattacharya has also published business case studies with leading case publishing houses like Ivey Publishing and Sage Business Cases. Five of his co-authored cases have received a badge of popularity on Harvard Business Publishing Education's website. Dr. Bhattacharya is also the First Prize winner of the 38th John Molson MBA International Case Writing Competition and a winner of the 39th John Molson MBA International Case Writing Competition. A business case study co-authored by Dr. Bhattacharya has also received the Award for Best Entrepreneurship Case of 2019 from Sage Business Cases. 

Dr. Bhattacharya has taught at both the undergraduate and the postgraduate level a range of modules like Marketing Research, Research Methods for Business and Marketing, Digital Marketing, Retail Management, and International Marketing . He is also the module leader for Marketing Research and Digital Marketing. Dr. Bhattacharya is a Fellow of the Higher Education Academy, UK. He is at present acting as the Senior Tutor of the MOS (PG) Programs. 

Dr. Bhattacharya has previously worked with IBS Hyderabad, India as an Assistant Professor (2014-16) and with Axis Bank. He has a Ph.D. in Marketing and a post-graduation in Economics. He also holds a MBA degree. 

 Google scholar: Click here.

 




Research

Dr. Bhattacharya’s research focus is interdisciplinary. In the field of marketing, his major focus is on research related to celebrity endorsement and online reviews. With a desire to contribute to the broad area of international business and management, Dr. Bhattacharya also focuses upon research topics which involve acquisitions, emerging markets, TMT, and upper echelons.

 









   


 

 

 

Teaching

Teaching

MKT3012: Digital Marketing [PG] (Module Leader)

NBS8514/8515:  Marketing Research [PG] (Module Leader)

NBS8554: Research Designs in Management and Business Studies [PhD]

Publications