Profile

Eleftherios is a Professor of Marketing and Associate Dean Global at Newcastle University Business School, UK. Eleftherios has served Newcastle University Business School from various other positions including Interim Head of the Marketing Academic Subject Group (August 2024 - January 2025), Director of Accreditation (February 2020 - July 2023), and Deputy Subject Group Head of Marketing, Operations, and Systems (February 2020 - February 2021). He has also served as external examiner of Undergraduate, Postgraduate and Research Programmes at various UK Universities. Eleftherios was awarded a PhD in Consumer Behaviour and Food Marketing from Newcastle University, a Postgraduate Taught and Undergraduate Degree from Aristotle University of Thessaloniki, Greece.

ORCID Profile: https://orcid.org/0000-0003-4294-458X/print

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Eleftherios' research focusses on interventions in consumer behaviour informing various aspects of the current academic debate in marketing and in retailing. Specifically, his work examines the role of technology on individuals' everyday activities in general, and in the context of retailing in particular, and their interrelationships with social exclusion and wellbeing.

Research Interests

• Retailing / E-Commerce
• Consumer Behaviour
• Marketing Channels
• Adoption, Acceptance and Diffusion of Technologies
• Food Marketing

Undergraduate:

MKT3017 Sales Management and Marketing Channels

Supervision of Undergraduate and Postgraduate Dissertations.

• Articles

  • Kamwanja A, Papagiannidis S, Alamanos E. Unravelling complexities in digital wellbeing research. Journal of Information, Communication and Ethics in Society 2025, Epub ahead of print.
  • Paul J, Ueno A, Dennis C, Alamanos E, Curtis L, Foroudi P, Kacprzak A, Kunz W, Liu J, Marvi R, Nair SLS, Ozdemir O, Pantano E, Papadopoulos T, Petit O, Tyagi S, Wirtz J. Digital Transformation: A Multi-disciplinary Perspective and Future Research Agenda. International Journal of Consumer Studies 2024, 48(2), e13015.
  • Papagiannidis S, Alamanos E, Bourlakis M, Dennis C. The pandemic consumer response: A stockpiling perspective and shopping channel preferences. British Journal of Management 2023, 34(2), 664-691.
  • Marikyan D, Papagiannidis S, Alamanos E. Cognitive Dissonance in Technology Adoption: A Study of Smart Home Users. Information Systems Frontiers 2023, 25, 1101-1123.
  • Ogunbodede O, Papagiannidis S, Alamanos E. Value Co-Creation and Co-Destruction Behaviour: Relationship with Basic Human Values and Personality Traits. International Journal of Consumer Studies 2022, 46(4), 1278-1298.
  • Pantano E, Dennis C, Alamanos E. Retail Managers’ Preparedness to Capture Customers’ Emotions: A New Synergistic Framework to Exploit Unstructured Data with New Analytics. British Journal of Management 2022, 33(3), 1179-1199.
  • Davlembayeva D, Papagiannidis S, Alamanos E. Sharing economy platforms: An equity theory perspective on reciprocity and commitment. Journal of Business Research 2021, 127, 151-166.
  • Tueanrat Y, Alamanos E, Papagiannidis E. Going on a journey: A review of the customer journey literature. Journal of Business Research 2021, 125, 336-353.
  • Francioni B, Curina I, Dennis C, Papagiannidis S, Alamanos E, Bourlakis M, Hegner SM. Does trust play a role when it comes to donations? A comparison of Italian and US higher education institutions. Higher Education 2021, 82(1), 85-105.
  • Lu Y, Papagiannidis S, Alamanos E. Adding ‘things’ to the internet: exploring the spillover effect of technology acceptance. Journal of Marketing Management 2021, 37(7-8), 626-650.
  • Utami H N, Alamanos E, Kuznesof S. 'A social justice logic': how digital commerce enables value co-creation at the bottom of the pyramid. Journal of Marketing Management 2021, 37(9-10), 816-855.
  • Tueanrat Y, Papagiannidis S, Alamanos E. A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing. Journal of Retailing and Consumer Services 2021, 61, 102550.
  • Marikyan D, Papagiannidis S, Alamanos E. "Smart Home Sweet Smart Home" - An Examination of Smart Home Acceptance. International Journal of E-Business Research 2021, 17(2), 1-23.
  • Davlembayeva D, Papagiannidis S, Alamanos E. Sharing Economy: Studying the Social and Psychological Factors and the Outcomes of Social Exchange. Technological Forecasting & Social Change 2020, 158, 120143.
  • Karamani E, Alamanos E, Tzimitra-Kalogianni E. A conceptual framework of differentiated food consumption: The case of Northern Greece. International Journal of Business Science and Applied Management 2020, 15(2), 1-15.
  • Davlembayeva D, Papagiannidis S, Alamanos E. Mapping the economics, social and technological attributes of the sharing economy. Information Technology and People 2019, 33(3), 841-872.
  • Lu Y, Papagiannidis S, Alamanos E. Exploring the emotional antecedents and outcomes of technology acceptance. Computers in Human Behavior 2019, 90, 153-169.
  • Lu Y, Papagiannidis S, Alamanos E. Internet of Things: A systematic review of the business literature from the user and organisational perspectives. Technological Forecasting and Social Change 2018, 136, 285-297.
  • Marikyan D, Papagiannidis S, Alamanos E. A Systematic Review of the Smart Home Literature: A user perspective. Technological Forecasting and Social Change 2018, 138, 139-154.
  • Dennis C, Brakus JJ, Ferrer GG, Mcintyre C, Alamanos E, King T. A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter?. Journal of International Marketing 2018, 26(4), 38-53.
  • Dennis C, Bourlakis M, Alamanos E, Papagiannidis S, Brakus J. Value co-creation through multiple shopping channels: The interconnections with social exclusion and wellbeing. International Journal of Electronic Commerce 2017, 21(4), 517-547.
  • Apiraksattayakul C, Papagiannidis S, Alamanos E. Shopping via Instagram: The influence of perceptions of value, benefits and risks on purchase intentions. International Journal of Online Marketing 2017, 7(4), 1-20.
  • Papagiannidis S, Bourlakis M, Alamanos E, Dennis C. Preferences of smart shopping channels and their impact on perceived wellbeing and social inclusion. Computers in Human Behaviour 2017, 77, 396-405.
  • Dennis C, Papagiannidis S, Alamanos E, Bourlakis M. The role of brand attachment strength in higher education. Journal of Business Research 2016, 69(8), 3049-3057.
  • Alamanos E, Kuznesof S, Ritson C. The influence of holidays on wine purchasing behaviour: Marketing and tourism insights based on a holiday experience in Greece. International Journal of Tourism Research 2016, 18(3), 228-235.
  • Dennis C, Alamanos E, Papagiannidis S, Bourlakis M. Does social exclusion influence multiple channel use? The interconnections with community, happiness and well-being. Journal of Business Research 2016, 69(3), 1061-1070.
  • Al-Qeisi K, Dennis C, Alamanos E, Jayawardhena C. Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology. Journal of Business Research 2014, 67(11), 2282–2290.
  • Dennis C, Brakus J, Gupta S, Alamanos E. The effect of digital signage on shoppers' behavior: The role of the evoked experience. Journal of Business Research 2014, 67(11), 2250–2257.
  • Dennis C, Brakus J, Alamanos E. The Wallpaper Matters: The Influence of the Content of Digital Ads on Customer in-Store Experience. Journal of Marketing Management 2013, 29(3-4), 338-355.
  • Alamanos E, Bourlakis M, Tzimitra-Kalogianni I. Segmenting Greek tomato consumers: Policy and marketing insights towards a healthy diet. British Food Journal 2013, 115(4), 488-507.
  • Dennis C, Michon R, Brakus J, Newman A, Alamanos E. New insights into the impact of digital signage as a retail atmospheric tool. Journal of Consumer Behaviour 2012, 11(6), 454–466.

• Book Chapters

  • Lu Y, Tong Y, Alamanos E, Papagiannidis S. Social Commerce and Beyond: The Role of WeChat in Relationship Marketing, Gig Economy, and Responsible Innovation. In: A Research Agenda for Responsible Innovation. Edward Elgar Publishing, 2025. In Press.
  • Lu Y, Papagiannidis S, Alamanos E. The Spill-Over Effect of the Emotional Reaction to the Use of Internet on the Intention to Use Internet of Things (IoT) Services: An Abstract. In: Wu S; Pantoja F; Krey N, ed. Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Berlin: Springer Nature, 2020, pp.545-546.
  • Alamanos E, Papagiannidis S, Dennis C, Bourlakis M. The Value of Shopping Channels and the Relationship with Social Exclusion and Perceived Well-Being: An Abstract. In: Krey N; Rossi P, ed. Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. Berlin: Springer Nature, 2018, pp.409-410.

• Conference Proceedings (inc. Abstracts)

  • Guo X, Papagiannidis S, Alamanos E. Engaging in Non-Work-Related Information and Communication Technology (ICT) Activities for Work Recovery: A Systematic Literature Review. In: 7th IEEE International Conference on Technology Management, Operations and Decisions (ICTMOD 2025). 2025, Glasgow, UK: IEEE.
  • Tanwir NS, Papagiannidis S, Alamanos E. The dynamics of the adoption process of innovative technology: A collective perspective. In: 38th British Academy of Management Conference (BAM2024). 2024, Nottingham, UK: British Academy of Management.
  • Zhang M, Papagiannidis S, Alamanos E. A systematic review of the digital twins: A business and management perspective. In: 38th British Academy of Management Conference (BAM2024). 2024, Nottingham, UK: British Academy of Management.
  • Brakus J, Alamanos E, Dennis C, Papagiannidis S, Bourlakis M. The role of affective and cognitive responses to brand experiences in the relationship with customers. In: Academy Of Marketing Science 24th World Marketing Congress. 2023, Canterbury, UK: Academy of Marketing Science.
  • Marikyan D, Papagiannidis S, Alamanos E. The Use of Smart Home Technologies: Cognitive Dissonance Perspective. In: British Academy of Management Conference. 2021, Lancaster, UK: British Academy of Management.
  • Tueanrat Y, Alamanos E, Papagiannidis S. Impact of customer co-creation behaviour, customer response and customer experiential values on customer journey satisfaction. In: British Academy of Management Conference. 2021, Lancaster, UK; Online: British Academy of Management.
  • Marikyan D, Papagiannidis S, Alamanos E. When Technology Does Not Meet Expectations: A Cognitive Dissonance Perspective. In: 25th UK Academy for Information Systems International Conference (UKAIA 2020). 2020, Oxford, UK.
  • Ogunbodede O, Papagiannidis S, Alamanos E. Value Co-creation and Co-destruction Behaviour: Relationship with Basic Human Values. In: European Marketing Association Conference (EMAC) 2020. 2020.
  • Papagiannidis S, Alamanos E, Dennis C, Bourlakis M. The pandemic consumer journey: A stockpiling perspective. In: 4th International Conference of Marketing, Strategy & Policy. 2020, Newcastle upon Tyne, UK.
  • Davlembayeva D, Papagiannidis S, Alamanos E. Reciprocity in the Sharing Economy. In: EMAC Regional Conference. 2020, Online: EMAC.
  • Ogunbodede E, Papagiannidis S, Alamanos E. Motivations and Benefits of Value Co-destruction: Influence on Consumer Loyalty. 2020.
  • Ogunbodede O, Papagiannidis S, Alamanos E. Value Co-creation and Co-destruction: The Influence of Human Basic Values and Personality Traits on Consumer Choices. In: British Academy of Management Conference 2019. 2019, Birmingham, UK.
  • Ogunbodede OE, Papagiannidis S, Alamanos E. Value Co-creation and Co-destruction Behavior in Virtual Communities – Influence of Personality Traits. In: 19th International Conference on Electronic Business (ICEB 2019). 2019, Newcastle upon Tyne: Association of Information Systems.
  • Lu Y, Papagiannidis S, Alamanos E. The Spill-Over Effect of the Emotional Reaction to the use of Internet on the Intention to Use Internet of Things (IoT) Services. In: Academy of Marketing Science Annual Conference 2019. 2019, Vancouver, BC, Canada.
  • Marikyan D, Papagiannidis S, Alamanos E. The Effect of Behavioural Beliefs on Smart Home Technology Adoption. In: 24th UK Academy for Information Systems International Conference. 2019, St Catherine's College, University of Oxford: UKAIS.
  • Marikyan D, Papagiannidis S, Alamanos E. Smart Home Sweet Smart Home: An Examination of Smart Home Acceptance. In: 18th IFIP Conference on on e-Business, e-Services and e-Society (I3E 2019). 2019, Trondheim, Norway.
  • Davlembayeva D, Papagiannidis S, Alamanos E. Reciprocity in the Sharing Economy. In: 19th International Conference on Electronic Business (ICEB 2019). 2019, Newcastle upon Tyne: Association of Information Systems.
  • Davlembayeva E, Papagiannidis S, Alamanos E. Reciprocity and Social Exchange in the Sharing Economy. In: 18th IFIP Conference on e-Business, e-Services and e-Society (I3E 2019). 2019, Trondheim, Norway.
  • Utami HN, Alamanos E, Kuznesof S. Going digital: SMEs Based Food E-commerce Engaging Customer through Customer Needs-Driven. In: Proceedings of the International Conference on Electronic Business (ICEB). 2019, Newcastle upon Tyne: International Consortium for Electronic Business.
  • Marikyan D, Papagiannidis S, Alamanos E. Do Smart Homes Deliver The Promised Benefits?. In: British Academy of Management Conference (BAM2019). 2019, Birmingham, UK: British Academy of Management.
  • Marikyan D, Papagiannidis S, Alamanos E. Dissatisfaction with Smart Home Technologies. In: 19th International Conference on Electronic Business (ICEB 2019). 2019, Newcastle upon Tyne: Association of Information Systems.
  • Tueanrat Y, Alamanos E, Papagiannidis S. Customer Journeys: A Systematic Analysis. In: British Academy of Management Conference (BAM2019). 2019, Birmingham, UK: British Academy of Management.
  • Dennis C, Alamanos E, Brakus C, Papagiannidis S, Bourlakis M. Customer Happiness in the Retail Customer Journey: An Abstract. In: Academy of Marketing Science World Marketing Congress: Enlightened Marketing in Challenging Times. 2019, Edinburgh, UK: Academy of Marketing Science.
  • Ogunbodede O, Papagiannidis S, Alamanos E. Value Co-destruction: A Resource and Practices Perspective. In: Global Conference on Creating Value. 2018, Leicester, UK.
  • Francioni B, Curina I, Dennis C, Papagiannidis S, Alamanos E, Bourlakis M. The brand identity role and attitude toward donations: an American-Italian comparison in the higher education context. In: 44th European International Business Academy Conference. 2018, Poznań, Poland: EIBA.
  • Marikyan D, Papagiannidis S, Alamanos E. Smart Homes Acceptance: An empirical study. In: British Academy of Management 2018 Conference. 2018, Bristol, UK: British Academy of Management.
  • Lu A, Papagiannidis S, Alamanos E. Psychological determinants and consequences of Internet usage: An extension of the Technology Acceptance Model. In: 14th International Conference on Web Information Systems and Technologies. 2018, Seville, Spain.
  • Davlembayeva D, Papagiannidis S, Alamanos E. Defining and analysing the dimensions of the sharing economy. In: British Academy of Management 2018 Conference. 2018, Bristol, UK: British Academy of Management.
  • Dennis C, Papagiannidis S, Alamanos E, Bourlakis M. The role of brand attachment and its antecedents in brand equity in higher education. In: Academy of Marketing Science Annual Conference. 2016, Lake Buena Vista, FL, USA: Academy of Marketing Science.
  • Alamanos E, Dennis C, Papagiannidis S, Bourlakis M. Value Co-Creation, Shopping Channels, Social Exclusion and Wellbeing. In: 22nd International Conference on Recent Advances in Retailing and Services Science. 2015, Montreal, Canada.
  • Alamanos E, Dennis C, Papagiannidis S, Bourlakis M. Value Co-Creation through multiple shopping channels: The interconnections with social exclusion and wellbeing. In: AMA/ACRA Triennial Conference. 2015, Florida, USA.
  • Alamanos E, Dennis C, Papagiannidis S, Bourlakis M. Social Exclusion, Shopping and Well Being: A three - shopping channel approach. In: 2014 Shopper Marketing & Pricing Conference. 2014, Stockholm, Sweden.
  • Dennis C, Alamanos E, Papagiannidis S, Bourlakis M. Investigating the effect of retail operations on consumer's social inclusion and wellbeing. In: British Academy of Management 2014 Conference. 2014, Belfast: British Academy of Management.