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Staff Profile

Professor Eleftherios Alamanos

Professor of Marketing

  • Email: eleftherios.alamanos@ncl.ac.uk
  • Telephone: +44 (0) 191 208 1555
  • Address: Newcastle University Business School
    Room 8.05
    5 Barrack Road
    Newcastle University
    Newcastle Upon Tyne, UK
    NE1 4SE


Background

Eleftherios is a Professor of Marketing at Newcastle University Business School, UK. Eleftherios has served Newcastle University Business School from various roles including, Director of Accreditation and Member of School Executive Board (February 2020 – July 2023), and Deputy Subject Group Head of Marketing, Operations, and Systems (February 2020 – February 2021). He has also served as external examiner of Undergraduate, Postgraduate and Research Programmes at various UK Universities. Eleftherios was awarded a PhD in Consumer Behaviour and Food Marketing from Newcastle University, a Postgraduate Taught and Undergraduate Degree from Aristotle University of Thessaloniki, Greece.


ORCID Profile: https://orcid.org/0000-0003-4294-458X/print


Google Scholar: Click here.  



Research

Eleftherios' research focusses on interventions in consumer behaviour informing various aspects of the current academic debate in marketing and in retailing. Specifically, his work examines the role of technology on individuals' everyday activities in general, and in the context of retailing in particular, and their interrelationships with social exclusion and wellbeing.

 

Research Interests

  • Retailing / E-Commerce
  • Consumer Behaviour
  • Marketing Channels
  • Adoption, Acceptance and Diffusion of Technologies
  • Food Marketing










Teaching


Undergraduate:

MKT3017 Sales Management and Marketing Channels


Supervision of Undergraduate and Postgraduate Dissertations.

Publications