Staff Profile

Dr. Bhattacharya's scholarship is in the field of marketing and international business. He has published in scholarly academic journals like Journal of World Business, Industrial Marketing Management, Journal of Business Research, International Marketing Review, Psychology & Marketing, Journal of Advertising Research, Management and Organization Review, The International Journal of Human Resource Management, and Group & Organization Management.

Dr. Bhattacharya has also published business case studies with leading case publishing houses like Ivey Publishing and Sage Business Cases. Five of his co-authored cases have received a badge of popularity on Harvard Business Publishing Education's website. Dr. Bhattacharya is the First Prize Winner of the 12th HEC Montreal AEMBA Corporate Social Responsibility Case Writing Competition (2021) and the First Prize winner of the 38th John Molson MBA International Case Writing Competition (2019). Dr. Bhattacharya is also the Second Prize winner of The Case For Women Case Writing Competition (organized by Emerald Publishing, 2020). A business case study co-authored by Dr. Bhattacharya has also received the Award for Best Entrepreneurship Case of 2019 from Sage Business Cases. 

Dr. Bhattacharya has taught at both the undergraduate and the postgraduate level a range of modules like Marketing Research, Research Methods for Business and Marketing, Digital Marketing, Retail Management, and International Marketing. He is also the module leader for Marketing Research and Digital Marketing. Dr. Bhattacharya is a Fellow of the Higher Education Academy, UK.

Dr. Bhattacharya is the Deputy Subject Group Head  of Marketing, Operations, and Systems (MOS) since March 2021. In between he also served as the Interim Subject Group Head of MOS (February 1, 2022 to August 31, 2022).

Dr. Bhattacharya has previously worked with IBS Hyderabad, India, as an Assistant Professor (2014-16) and with Axis Bank. He has a Ph.D. in Marketing and a post-graduation in Economics. He also holds an MBA degree. 

Dr. Bhattacharya’s research focus is interdisciplinary. In marketing, his primary focus is on research related to celebrity endorsement and online reviews. With a desire to contribute to the broad area of international business and management, Dr. Bhattacharya also focuses upon research topics that involve acquisitions, emerging markets, TMT, and upper echelons.  

MKT3012: Digital Marketing [UG] (Module Leader)

NBS8514/8515:  Marketing Research [PG] (Module Leader)

NBS8554: Research Designs in Management and Business Studies [Ph.D.]

• Agnihotri A, Bhattacharya S, Yannopoulou N, Liu MJ. Examining social media engagement through health-related message framing in different cultures. Journal of Business Research 2022, 152, 349-360.