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Staff Profile

Dr Saurabh Bhattacharya

Senior Lecturer in Marketing

Background

Dr. Bhattacharya's scholarship is in the field of marketing and international business. He has published in scholarly academic journals like Journal of World Business, Industrial Marketing Management, Journal of Business Research, International Marketing Review, Psychology & Marketing, Journal of Advertising Research, International Journal of Information Management and Organization Review, The International Journal of Human Resource Management, and Group & Organization Management.

 

Dr. Bhattacharya has also published business case studies with leading case publishing houses like Ivey Publishing and Sage Business Cases. Eighteen of his co-authored cases have received a badge of popularity on Harvard Business Publishing Education's website. Dr. Bhattacharya is the First Prize Winner of the 2022-2023 HEC Montreal AEMBA Corporate Social Responsibility Case Writing Competition and the First Prize winner of the 38th John Molson MBA International Case Writing Competition (2019). Dr. Bhattacharya is also the First Prize winner of The Case For Women Case Writing Competition (organized by Emerald Publishing, 2022). Business case studies co-authored by Dr. Bhattacharya has regularly received the Award for Best Case from Sage Business Cases (2020, 2021, 2022, and 2023). Dr. Bhattacharya is among the Top 50 Business Case Author in the world

 

Dr. Bhattacharya has taught at both the undergraduate and the postgraduate level a range of modules like Marketing Research, Research Methods for Business and Marketing, Digital Marketing, Retail Management, and International Marketing. He is also the module leader for Marketing Research and Digital Marketing. Dr. Bhattacharya is a Fellow of the Higher Education Academy, UK.


Dr. Bhattacharya is the Deputy Subject Group Head of Marketing (People & WAM) since March 2021. In between he also served as the Interim Subject Group Head of MOS (February 1, 2022 to August 31, 2022).

 

Dr. Bhattacharya has previously worked with IBS Hyderabad, India, as an Assistant Professor (2014-16) and with Axis Bank. He has a Ph.D. in Marketing and a post-graduation in Economics. He also holds an MBA degree. 

Research

Dr. Bhattacharya’s research focus is on examining firms' upper echelons, especially CEOs, and how their traits influence their marketing and international business strategy. Focusing on the upper echelon enables Dr. Bhattacharya to explore and examine firm-related outcomes, such as new product launches, international marketing, innovation, and employee retention. Further, using cutting-edge statistical tools on text analysis and mining and structural models enables Dr. Bhattacharya to examine upper echelons and their related outcomes through qualitative and quantitative lenses. The majority of Dr. Bhattacharya's research contributes to the upper echelon theory. For instance, his first significant research on the upper echelon, published in the Journal of World Business,[i] explored the upper echelon's influence on firms' export activities. Then he also examined the implications of upper echelon traits on employee satisfaction in a paper published in the International Journal of Human Resource Management.[ii] His research in marketing is also vested in upper echelon theory, with CEO narcissism being explored in B2B marketing (in Industrial Marketing Management[iii]) and a paper on the role of CEOs in advertising published in the Journal of Advertising Research.[iv]

Parallelly Dr. Bhattacharya is also working on research projects involving conversational agents (Human, Chatbot, AI).


[i] Agnihotri A, Bhattacharya S. Determinants of export intensity in emerging markets: An upper echelon perspective. Journal of World Business 2015, 50(4), 687-695. (ABS: 4)

[ii] Agnihotri A, Bhattacharya S. TMT socio-demographic traits and employee satisfaction. The International Journal of Human Resource Management 2022, 33(9), 1719-1753. (ABS: 3)

[iii] Agnihotri A, Bhattacharya S. CEO narcissism and myopic management. Industrial Marketing Management 2021, 97, 145-158.

[iv] Agnihotri A, Bhattacharya S. The Market Value of Celebrity Endorsement: Evidence from India Reveals Factors That Can Influence Stock-Market Returns. Journal of Advertising Research 2018, 58(1), 65-74.


Teaching

MKT3012: Digital Marketing [UG] (Module Leader)

NBS8514/8515:  Marketing Research [PG] (Module Leader)

NBS8554: Research Designs in Management and Business Studies [Ph.D.]

Publications