Dr. Bhattacharya's scholarship is in the field of marketing and international business. He has published in scholarly academic journals like Journal of World Business, Industrial Marketing Management, International Marketing Review, Psychology & Marketing, Journal of Advertising Research, Management and Organization Review, The International Journal of Human Resource Management, and Group & Organization Management.

Dr. Bhattacharya has also published business case studies with leading case publishing houses like Ivey Publishing and Sage Business Cases. Five of his co-authored cases have received a badge of popularity on Harvard Business Publishing Education's website. Dr. Bhattacharya is the First Prize Winner of the 12th HEC Montreal AEMBA Corporate Social Responsibility Case Writing Competition (2021) and the First Prize winner of the 38th John Molson MBA International Case Writing Competition (2019). Dr. Bhattacharya is also the Second Prize winner of The Case For Women Case Writing Competition (organized by Emerald Publishing, 2020). A business case study co-authored by Dr. Bhattacharya has also received the Award for Best Entrepreneurship Case of 2019 from Sage Business Cases. 

Dr. Bhattacharya has taught at both the undergraduate and the postgraduate level a range of modules like Marketing Research, Research Methods for Business and Marketing, Digital Marketing, Retail Management, and International Marketing. He is also the module leader for Marketing Research and Digital Marketing. Dr. Bhattacharya is a Fellow of the Higher Education Academy, UK.

He is at present the Deputy Subject Group Head (MOS).

Bhattacharya has previously worked with IBS Hyderabad, India, as an Assistant Professor (2014-16) and with Axis Bank. He has a Ph.D. in Marketing and a post-graduation in Economics. He also holds an MBA degree. 

Dr. Bhattacharya’s research focus is interdisciplinary. In marketing, his primary focus is on research related to celebrity endorsement and online reviews. With a desire to contribute to the broad area of international business and management, Dr. Bhattacharya also focuses upon research topics that involve acquisitions, emerging markets, TMT, and upper echelons.  

MKT3012: Digital Marketing [UG] (Module Leader)

NBS8514/8515:  Marketing Research [PG] (Module Leader)

NBS8554: Research Designs in Management and Business Studies [Ph.D.]

• Agnihotri A, Bhattacharya S. CEO narcissism and myopic management. Industrial Marketing Management 2021, 97, 145-158.
• Agnihotri A, Bhattacharya S. Chief Executive Officer Regulatory Focus and Competitive Action Frequency. Group & Organization Management 2021, 46(5), 931-962.
• Agnihotri A, Bhattacharya S. Can CEOs' Facial Attractiveness Influence Philanthropic Behavior? Evidence from India. Management and Organization Review 2021, 17(1), 112-142.
• Agnihotri A, Bhattacharya S. TMT socio-demographic traits and employee satisfaction. The International Journal of Human Resource Management 2020, n/a, n/a.
• Agnihotri A, Bhattacharya S. CEO Narcissism and Internationalization by Indian Firms. Management International Review 2019, 59(6), 889–918.
• Agnihotri A, Bhattacharya S. Congruent versus Incongruent Branding for Emerging Market Firms. Journal of International Consumer Marketing 2021, 33(2), 226-237.
• Agnihotri A, Bhattacharya S. Endorsement Effectiveness of Celebrities Versus Social Media Influencers in the Materialistic Cultural Environment of India. Journal of International Consumer Marketing 2021, 33(3), 280-302.
• Agnihotri A, Bhattacharya S. The Relative Effectiveness Of Endorsers: The Identity Badge of CEOs and Founders Versus the Attractiveness of Celebrities. Journal of Advertising Research 2019, 59(3), 356-369.
• Agnihotri A, Bhattacharya S. The Market Value of Celebrity Endorsement: Evidence From India Reveals Factors That Can Influence Stock-Market Returns. Journal of Advertising Research 2018, 58(1), 65-74.
• Agnihotri A, Bhattacharya S. Online Review Helpfulness: Role of Qualitative Factors. Psychology & Marketing 2016, 33(11), 1006-1017.
• Agnihotri A, Bhattacharya S. Determinants of export intensity in emerging markets: An upper echelon perspective. Journal of World Business 2015, 50(4), 687-695.
• Agnihotri A, Bhattacharya S. CEO testosterone and new product introduction (NPI). In: 2019 AMA Summer Academic Conference. 2019, Chicago: American Marketing Association.
• Gorton M, Bhattacharya S. The impact of prior price dispersion and basket size on the effectiveness of retailer’s obfuscation strategies. In: 40th Annual ISMS Marketing Science Conference. 2018, Philadelphia, USA: Society of Marketing Science.
• Agnihotri A, Bhattacharya S. Noora Health: An Innovative Human-Centred Health Care Design. London, OT, Canada: Ivey Publishing, 2020. Available at: https://www.iveypublishing.ca/s/product/noora-health-an-innovative-humancentred-health-care-design/01t5c00000CwpciAAB.
• Agnihotri A, Bhattacharya S. Primark Stores Limited: Low-cost Strategy and Sustainability Initiatives. London, OT, Canada: Ivey Publishing, 2020. Available at: https://www.iveycases.com/ProductView.aspx?id=109039.
• Agnihotri A, Bhattacharya S. The WeWork Company: Internationalization of a Born Global Firm. London, OT, Canada: Ivey Publishing, 2020. Available at: https://www.iveycases.com/ProductView.aspx?id=108879.
• Agnihotri A, Bhattacharya S. Boeing 737 MAX: Dethroned by Competitive Rivalry?. London, OT, Canada: Ivey Publishing, 2020. Available at: https://www.iveycases.com/ProductView.aspx?id=108575.
• Agnihotri A, Bhattacharya S. Visa Inc.: Threat from Cryptocurrency?. London, OT, Canada: Ivey Publishing, 2020. Available at: https://www.iveycases.com/ProductView.aspx?id=108747.
• Agnihori A, Bhattacharya S. Starbucks Corporation: Fighting Racial Bias. London, OT, Canada: Ivey Publishing, 2020. Available at: https://www.iveycases.com/ProductView.aspx?id=107613.
• Bhattacharya S, Agnihotri A, Yannopoulou N, Sakka G. Technological knowledge and internationalization: Evidence from India. International Marketing Review 2021, (ePub ahead of Print).