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Profile

Dr Weizheng Zhang

Lecturer in Marketing, Chair of UG Board of Examiners (Marketing subject group)

Background

Dr Weizheng Zhang joined Newcastle University Business School as a Lecturer (Assistant Professor) with research interests in tourism marketing, innovation, SME and migration topics in January 2024. Before joining Newcastle, he was a Lecturer (Assistant Professor) at the University of Essex. He is also a Fellow of the Higher Education Academy (FHEA). He has published in leading journals in the field, such as Tourism Management (ABS 4, A*), Journal of Sustainable Tourism (ABS3, A*). He serves as a reviewer in high-quality journals such as Journal of Sustainable Tourism, Journal of Hospitality and Tourism Management etc.


Weizheng successfully awarded his PhD at the University of Surrey (Full-scholarship funded), which focused on tourism SMEs and their service/marketing innovation in the context of domestic migration. Weizheng also completed his MSc study (Research in Human Geography) at the University of Birmingham (UK) and his BSc degree in Geographical Science at the Northwestern Normal University, China (With an exchange year in the Geography department of National Changhua University of Education), where he developed his research interests. Dr Zhang previously worked at the Hunan Daily News Agency in China (2016-2017) as a training journalist for regional political and economic affairs, which influenced his research interests in solving socio-economic problems.


I am interested in supervising PhD students with the following topics: Tourism (Destination) Marketing; Innovation in SME business; Risk and uncertainty; Equality, Diversity, Inclusivity and marketing.


Email Address:

weizheng.zhang@newcastle.ac.uk/ weizheng.zhang@ncl.ac.uk


Roles and Responsibilities:

Lecturer (Assistant Professor) in Marketing

Chair of UG Board of Examiners



Qualifications

University of Surrey, UK (January 2023) PhD in Management (Full scholarship funded)

University of Birmingham, UK (December 2018) MSc Research in Human Geography

Northwest Normal University, China (June 2017) BSc Geographical Science (With an exchange year in the Geography department of National Changhua University of Education).


Research

Research Interests


Tourism (Destination) Marketing

Innovation in SME business

Risk and uncertainty in decision-making

Equality, Diversity, Inclusivity and Marketing


I am interested in supervising PhD students aligned with those research interests.


Funded Research Projects at NCL

  • Monash Business School / Newcastle University Business School Collaborative Grants (NAMAWARDS): The Power of Equality: How Women-Owned Businesses Shape Consumer Response, GBP 10,000, 2024-2025.


Selected Publications

Vernes, W. E., Zhang, W., Kimbu, A. N., & Hanna, P. (2025). Plus size people can and will travel too: body positivity in travel and leisure. Journal of Sustainable Tourism, 1–27. https://doi.org/10.1080/09669582.2025.2490671 (CABS 3, A* in ABDC list)

Zhang, W., Williams, A. M., Li, G., & Liu, A. (2022). Entrepreneurial responses to uncertainties during the COVID-19 recovery: A longitudinal study of B&Bs in Zhangjiajie, China. Tourism Management, 91, 104525. https://doi.org/10.1016/j.tourman.2022.104525 (CABS 4, A* in ABDC list)



Teaching

I am a Fellow of Higher Education Academy (FHEA) and currently teaching following modules at NUBS


Academic year 25/26:

NBS8507 International Marketing (Module Lead)

MKT3095 Cultural and Heritage Marketing (Module Lead)

Dissertation Supervision


Academic year 24/25

MKT3021 Brand Management (Module Lead)

NBS8507 International Marketing (Module Lead)

MKT3095 Cultural and Heritage Marketing

Dissertation Supervision


Academic year 23/24

MKT3021 Brand Management (Module Lead)

NBS8507 International Marketing (Module Lead)

Dissertation Supervision


Previously at Essex as module lead in Academic year 22/23:

Contemporary in Tourism and Hospitality, Event Management,

Research Method,

Service Marketing

Dissertation


Publications