Newcastle University Business School

News Item

Marketing Technology Workshop

Business School academic Dr Elena Chatzopoulou has teamed up with Pearson Education to look at the use of Marketing Technology in the classroom

The workshop is being held at the Business School on Tuesday 27 February, from 10:30 until 16:00. It will give academics the opportunity to test the simulation, network with like minded academics and understand how digital platforms can contribute to the delivery of successful courses for your students​. 

MyMarketingExperience, is an online simulation that covers all 7Ps of marketing helping students improve their grasp of marketing theory and how it can be applied in the real world of business. The collaborative nature of the platform nurtures soft skills that can be hard to replicate in the classroom.

This event is open to both Business School academics, and academics from the wider region.

Find out more and register here.

Business School exterior shot

published on: 25 January 2018