Newcastle University Business School

Staff Profile

Dr Cezara Nicoara

Lecturer in Marketing; Degree Programme Director BSc. Marketing

Background

Qualifications

PhD Marketing, Leeds University Business School, 2019

MA Advertising and Marketing, Leeds University Business School, 2013

MA Management and Organisational Analysis, Warwick University Business School, 2012

BSc Business Studies with Advertising Management, Canterbury Christ Church University, 2011

 

Research Interests

Cezara’s research interests focus on ethics in marketing and corporate social responsibility in multinational enterprise subsidiaries. She regularly presents her work in leading international academic conferences and is an active member of the American Marketing Association (AMA), Academy of Marketing Science (AMS).

 

Indicators of Esteem

Winner of the 'Dean’s Award for Teaching Excellence', Leeds University Business School, 2018

Winner of the AMA Global Marketing SIG 'University of Alabama Best Reviewer Award', 2017

Recipient of the ‘Leeds University Business School Small Research Grant’, 2017

Winner of the White Rose 'SAMS Tom Lupton Prize for Best Doctoral Presentation', 2015

Research

AOS

Corporate Social Responsibility (CSR);

Social Entrepreneurship;

Multinational (MNE) headquarters-subsidiary relations.

 

 

PhD thesis

Corporate Social Responsibility within Multinational Enterprise Subsidiaries: Evidence from China.

Teaching

2019/20

MKT1010: Ethics in Marketing, Critical Consumption, and Corporate Social Responsibility (UG, Module Leader)

NBS8527: Marketing Ethics, Critical Consumption, and Corporate Social Responsibility (PG, Module Leader)

Publications