Newcastle University Business School

Staff Profile

Dawn McCartie

Director of Undergraduate Studies


Having been in Academia since 2011 I have a vast amount of experience teaching across a range of Marketing and Research modules, as well as Dissertation supervision at both Undergraduate and Postgraduate level. I am the module leader for a 1st year module – Introduction to Marketing which uses simulation software to provide students with applied learning though gamification. I am the Director of Undergraduate Studies for the School and also the Subject Group Lead for Employability and Education Enhancement. Prior to Academia I have held a number of roles in Marketing and Business Development within both Financial and Professional Service organisations along with a number of consultancy roles. I bring a lot of practical knowledge and experience into the classroom to aid the students understanding and application of theory into practice. I am currently doing a PhD in Marketing, based on the dark side of brand communities and brand cults.