Newcastle University Business School

Staff Profile

Dawn McCartie

Lecturer in Marketing


Having been in Academia since 2011 I have a vast amount of experience teaching across a range of Marketing and Research modules, as well as Dissertation supervision at both Undergraduate and Postgraduate level. I am the module leader for a 1st year module – Marketing in Practice and also teach on a range of UG and PG modules including Direct and Digital Marketing and Principles of Marketing. I am the Degree Programme Director for Marketing and Management within the School and also the Subject Group Lead for Employability and Education Enhancement. Prior to Academia I have held a number of roles in Marketing and Business Development within both Financial and Professional Service organisations along with a number of consultancy roles. I bring a lot of practical knowledge and experience into the classroom to aid the students understanding and application of theory into practice. I am currently doing a PhD in Marketing, based on brand communities.