Newcastle University Business School Celebrates a Summer Of Research Excellence
From impactful publications and collaborations to new appointments, the academic community are recognised for their contributions to research, policy, and academic leadership.
13 August 2025
Publications
Professor Noemi Sinkovics, Professor of Sustainable and Responsible Business, and a co-authors published the article ‘Crisis as a catalyst: how the pre-existing values of entrepreneurs shape strategic crisis responses’. The study explores how the pre-existing values of entrepreneurs shape strategic crisis responses, drawing on interviews with 29 SME leaders across construction, manufacturing, and tech in the UK.
Congratulations to Professor Darren Duxbury, Chair in Finance, whose paper “Consumer Financial Literacy and Habitual Behaviour as Drivers of Contactless Payment Ownership” has been published in the European Journal of Finance.
The paper is one of two stemming from the academic-industry collaboration with the National Westminster Bank and underpinning the related impact case study Professor Duxbury is working on. It is cited in the written evidence that was submitted to the Treasury Committee Inquiry on Acceptance of Cash, with the evidence referenced in the parliamentary report.
This study explores the factors influencing the early adoption of contactless payment cards in the UK, focusing on financial literacy and habitual behaviour. Using survey data collected during a period of growing but incomplete adoption, the researchers identified that individuals with higher financial literacy and stronger routine behaviours are more likely to own contactless cards. The results offer valuable insights for policymakers and financial institutions on how such traits affect the uptake of new payment technologies.
Congratulations to Professor Louise Crawford, Co Director of Impact, and her co-authors Dr Marita Blomkvist and Dr Lana Sabelfeld from the University of Gothenburg and Professor Jim Haslam from the University of Durham, whose article "Lost in translation? Travel of ideas and institutional voids: reporting of payments to governments in Sweden" has been accepted for publication by Accounting, Auditing & Accountability Journal.
Dr Ana Bogdanovic, Senior Lecturer in Marketing, and Svend Hollensen, Associate Professor of International Marketing at University of Southern Denmark, have co-authored the 9th edition of Pearson’s "Global Marketing". This comprehensive guide enhances students' understanding of international marketing including selecting, analysing, evaluating, and implementing effective management decisions in global markets.

Dr Sara Maioli, Reader in Economics, Professor Giorgio Fazio, Professor of Macroeconomics, and Muharrem Cevik for the publication of their paper ‘Culture as Collateral Damage? Evidence From the Impact of Sanctions on Cultural Trade’.
This study analyses the impact of different types of sanctions — trade, financial, military, arms, and travel on cultural and non-cultural trade. It finds that all sanctions negatively affect both trade categories, though in different ways. Cultural trade suffers collateral damage particularly from arms, military, financial, and travel sanctions, while non-cultural trade is mainly affected by financial and travel sanctions. The authors suggest that while sanctions may serve political goals, policymakers should also consider protecting and promoting cultural trade as a tool for peacebuilding after sanctions are lifted.
Collaboration
Congratulations to Dr Erwei (David) Xiang who collaborated with external partners to produce a report on how increasing global military expenditure threatens Sustainable Develop Goal 13, climate action, which was published on the Conflict and Environment Observatory (CEOBS) website. Moreover, this study was covered by an article in The Guardian, revealing how Nato rearmament could increase emissions by 200m tonnes a year.
Appointments
Congratulations to Dr Vu Trinh, Senior Lecturer in Finance, who has successfully completed a three-year term (2022 to 2024) as Section Editor - a leadership position on the Editorial Board for Economics - of SAGE Open. In their role, Dr Trinh has reviewed and made editorial recommendations on numerous article submissions, contributing to the academic quality and reputation of the journal. The position also involved maintaining a leadership role on SGO’s Editorial Board. Following the successful completion of their initial term, Dr Trinh has been now reappointed for another three-year term, extending this service through the end of 2027.
Dr Trinh said: “I am honoured to continue serving as Section Editor for SAGE Open (Economics), a leadership role within Editorial Board that advances scholarly publishing and strengthens the University's research profile. My reappointment for a second term from 2025 to 2027 reflects ongoing commitment to academic leadership and contributes increased institutional income through the renewed partnership with SAGE.”
Well done to Professor Noemi Sinkovics, Professor of Sustainable and Responsible Business, who will be stepping into the role of President of Women in the Academy of International Business (WAIB).
Professor Sinkovics said: “WAIB is so much more than a Shared Interest Group. It is a safe space where members can grow, learn, laugh. This learning is sometimes technical (e.g. how to better frame an idea), but sometimes it is deeply personal (e.g. how to deal with conflict constructively or set boundaries). It's a non-judgemental space where members can ask questions that they otherwise would not dare to ask or perhaps would not know who to ask. I would like to acknowledge and thank our Past Presidents over WAIB's 24 years of history. Without them, we would not be where we are today. I would also like to thank our members for entrusting me with leading WAIB for the next two years.”
You can learn more about our colleague achievements on our social channels or through our regular updates on the news section of our website.