Staff Profile
Kellie Daniels
Lecturer in Public Relations
- Email: kellie.daniels@ncl.ac.uk
- Telephone: +44 (0)191 208 6000
Kellie Daniels is a communications consultant, lecturer, and founder of Students Against Species Extinction (SASE), a UN partner initiative empowering students worldwide to collaborate with NGOs on real-world conservation efforts.
With over 25 years of experience in communications, Kellie began her career at the Guggenheim Museum before becoming PR Director at a leading agency and later founding her own brand, SALOME. Her passion for linking creative communication with social impact led her to establish SASE, which connects academic work with environmental campaigns.
Raised in Bayou Grand Caillou and Bourg, Louisiana, Kellie has worked on projects spanning rainforest gorilla preservation in Cameroon to coastal restoration in Louisiana. At Newcastle University, where she lectures, she integrates academic partnerships with student-led initiatives, shaping the future of environmental communications.
Kellie’s leadership has positioned her as a bridge between academia, conservation, and the communications industry. Through SASE, she continues to demonstrate how student-driven campaigns can create global change.
More Information:
Newcastle MCH Lecturer, CIPR Member, Founder of SASE, Founder of SALOME, Co-founder of the Nancy Sanderson Matherne Institute , Communications Consultant for the Cross River Gorilla Project (CRGP), Official Actor/Partner for the United Nations Decade on Restoration through SASE, Member of the British Fashion Council
CONFERENCES:
Newcastle University Fashion Conference Panellist
CRGP (Cross River Gorilla Project) International Conservation Conference Speaker
Wolf & Badger Sustainability Conference Panellist
SASE Conference Speaker - May 10th 2024, Royal Botanic Garden Edinburgh
CAREER COLLABORATIONS:
United Nations, Guerlain Paris, Fenwick, Wolf & Badger, V&A, Nails Inc., Three Graces, Médecins Sans Frontières, CRGP, ERuDeF, Nicholls State University, Kew Gardens & The Royal Botanic Gardens Edinburgh.
AWARDS
- Tatler Best of British 2022
- Forbes Best of Pearl Jewellery Brand 2021
- Sunday Times Best Pearl Brands 2020
- Elle UK “Top 100 brands to support during lockdown” 2020
- Telegraph Fashion “Top 9 brands of Summer 2020”
- Living North “Designer of the Year” nominee 2019
- CRGP Golden Gorilla Award Winner 2019, Kew Gardens; Received letter of acknowledgement of services to conservation from Sir David Attenborough
- Top 50 retailer award from Wolf & Badger 2018
- Female Narrative’s “Featured brand for Sustainable Fashion” 2017
- Public Relations Society of America (PRSA)-Las Vegas Valley Chapter 2002 Tri-State Pinnacle Awards:
- Best of Show for “Medical Malpractice Crisis Program
- Pinnacle Awards:
- External Video “Governor Guinn Vetoes Yucca Mountain” VNR
- Institutional Programs “Nevada Insurance Commissioner's Special Hearing into Construction Liability Insurance”
- Emergency or Crisis Programs “Medical Malpractice Crisis Program”
- Excellence Award, Pitch Materials “University Medical Centre Advertising & PR Proposal” International Association of Business Communicators
- Las Vegas Chapter 2002 Bronze Quill Awards:
- Total Integrated Campaigns “State of Nevada Agency for Nuclear Projects Nuclear Neighbourhoods”
- Long-Term Campaign “Medical Malpractice Crisis Program”
EDUCATION
Louisiana State University Baton Rouge, Louisiana USA - B.S 998
Louisiana State University Baton Rouge, Louisiana USA - M.A. in Liberal Arts 2000 Manship School of Mass Communications
Solomon R. Guggenheim Internship Program New York, New York PR Intern 2001
MEDIA:
https://www.vogue.it/news/article/lady-amelia-windsor-orecchini
https://www.standard.co.uk/shopping/esbest/fashion/jewellery/best-pearl-earrings-a4094406.html
https://www.tatler.com/gallery/best-british-fine-jewellery-brands
https://www.chroniclelive.co.uk/business/business-news/newcastle-new-york-jewellery-maker-14149211
https://www.chroniclelive.co.uk/news/north-east-news/how-rainforest-ball-hosted-retired-16040505
https://www.highlifenorth.com/2020/11/22/sunday-sit-down-with-kellie-daniel-of-salome-designs/
https://www.tatler.com/gallery/best-statement-earrings-to-buy-spring-summer
https://www.elle.com/uk/fashion/trends/g31778444/independent-clothing-brands/
https://www.highlifenorth.com/2020/11/22/sunday-sit-down-with-kellie-daniel-of-salome-designs/
https://www.yourcoffeebreak.co.uk/fashion/26338770412/cool-nice-salome-designs/
https://conferences.ncl.ac.uk/fashionlockdown/speakersdiscussionpanels/industryexpertbios/
https://luxe-magazine.co.uk/2020/04/salome-designs-a-cut-above/
https://neconnected.co.uk/newcastle-based-salome-jewellery-launches-new-collection/
https://www.shiftlondon.org/fashion/malachite-the-next-gemstone-trend/
https://bdaily.co.uk/articles/2018/02/06/north-east-designer-unveils-new-collection-at-va-london
https://salomedesigns.co.uk/pages/in-the-press
MCH, Lecturer
Module Leader for MCH3013 Global Public Relations
Module Leader for MCH8013 Global Public Relations
Modules taught on:
MCH8199 : Dissertation for MA Media and Public Relations
MCH8058 : Methodologies: Researching Media, Culture & Society
MCH8012 : Freelancing in Media and Communications
MCH8169 : Digital communication for cultural institutions and organisations (Digital Storytelling Lecture)
MCH8179 : Risk and Crisis Management
MCH8060 : Strategies and Management in PR
MCH8065 : Theoretical Approaches to PR
MUS8023 : Music and the Creative Economy
MCH8099 : Project Dissertation MA Media and Public Relations
MCH3072 : Journalism and Media Research Dissertation
MCH3073: Media Research Dissertation
MPHIL & PhD Supervisor
Personal Tutor
ORCID ID - 0009-0005-4821-6657
Published:
Fonkwo, S.N., Ebile, P.A., Daniels, K., Mbida, M., Angwafo, T.E. & Ebua, V.B., 2025. Preuss's Red Colobus Associations with other primates and their Threats in Korup National Park, Cameroon. Cameroon Journal of Biological and Biochemical Sciences (CJBBS). https://www.camjournal-s.com/wp-content/uploads/2025/06/Fonkwo-et-al-2025-CJBBS.pdf . Published 5 June 2025. Contributions in research with regards to hunters interviews and analysis.
Current research:
Framing the Storm: Media Narratives and Public Response in Disaster-Prone Communities
Decoded in Gold: Jewellery as Personal Branding and Cultural Communications