Staff Profile

A Chartered CIPR Practitioner, I have taught public relations and media courses at RMIT International University, Vietnam, and The Higher Colleges of Technology, UAE before returning to my alma mater in Newcastle.

During my time the Middle East, she worked as a PR Account Manager at a Dubai-based PR agency, managing several client accounts and executing a range of B2B and B2C events for local and worldwide businesses.

After returning to Europe in 2017, I joined the School of Arts and Cultures as a lecturer in PR and Corporate Communications and have since introduced Global PR and Risk and Crisis Management modules to the University’s curriculum. My research interests focus on international PR and nation branding.

Undergraduate Teaching

• Introduction to Professional Communication
• Introduction to Public Relations
• Global PR
• Dissertation supervision

Postgraduate Teaching

• Public relations in Government and Politics
• Strategies and Management in PR
• Methodologies: Researching Media, Culture & Society
• Global PR
• Dissertation supervision

During my time in Vietnam, I conducted a qualitative study examining cultural implications for PR practice in the country and subsequently became a member of the PR Association Roundtable Discussion at RMIT Vietnam, aimed at establishing the first PR institute in the country. More recently, my scholarship outputs have focused on mediatization within the context of social media influencers, media relations and international PR, and females in PR.

• Book Chapters

  • Slusarczyk R, Ward J. Media Relations. In: Tench, R; Waddington, S, ed. Exploring PR and Management Communication. London: Pearson, 2021. Submitted.
  • Slusarczyk R, Dib A. 'You Must Obey the King'. In: Adi, A; Ayme-Yahil, E, ed. Women in PR. Research and opinions about the status, challenges and future of women working in PR/Communications. Berlin, Germany: Quadriga University, 2020.
  • Slusarczyk R, Mason R, Markham K. Situating Belonging at the Intersection of Multi-scalar, Multi-dimensional, and Multi-directional Heritage: the Case of Post-industrial Communities in Gdańsk. In: Whitehead C; Eckersley S; Daugbjerg M; Bozoğlu G, ed. Dimensions of Heritage and Memory: Multiple Europes and the Politics of Crisis. Abingdon: Routledge, 2019, pp.122-142.
  • Kopecka-Piech K, Slusarczyk R. Instagram jako technologia intruzywna i „epistemiczna tapeta”. Mediatyzacja życia codziennego w obszarze tzw. zdrowego odżywiania [Instagram as an intrusive technology and an epistemological wallpaper. Mediatization of everyday life within the context of 'clean eating']. In: Kowalczyk,B; Łuszczykiewicz,P; Walczak,K; Zdrowicka-Wawrzyniak,M, ed. Moda na gotowanie : medialne i kulturowe wizerunki jedzenia [Cooking in fashion: Representation of Food in media and culture]. Poznan, Poland: Silva Rerum, 2018, pp.338.