Newcastle University Business School

Herbert Loebl

Herbert Loebl

Herbert Loebl Export Academy

Newcastle University Business School are delighted to continue to deliver the Herbert Loebl Export Academy, work that was launched under the leadership of Dr Herbert Loebl OBE, BSc, MPhil, Phd, Hons, DSc, C Eng.

Dr Herbert Loebl, an alumnus and honorary graduate of Newcastle University, founded the Joyce-Loebl Electronics and Scientific Instrument Group. He has played a leading role in developing the economic fortunes of the North East region.

At the 2010 North East Business Executive of the Year Awards ceremony he was awarded a Lifetime Achievement Award.

Delivered in partnership with RTC North and UKTI, the Herbert Loebl Export Academy offers regional young and developing businesses the chance to explore, with expert practitioners, how and why they could consider exporting and the practicalities of getting their business export ready.

Exporting can transform businesses by developing new markets for existing products and services or indeed, developing the product offering in response to international requirements and preferences.

With proximity to airports and ports and the growth of online trading, businesses in the region can be well placed to develop their international businesses.

Export Academy programme

The academy will provide access for a selected cohort to a series of participative workshops, case studies and mentoring from regional businesses:

  • Exporting in Practice – your chance to hear from other exporting businesses based in the region
  • Making and Implementing Your Export Plan – with our facilitation, you can develop an export plan
  • Getting Your Message Across – hear from academics and facilitators about how to market effectively across cultures

The workshops will include:

  • presentations from experienced exporters
  • expert guidance from advisers from UKTI and other business support organisations
  • up-to-date research from Newcastle University Business School academics in the field of international business

Where possible, our postgraduate students can also offer to undertake consultancy projects for you to explore in detail a particular export market or topic of interest, which can add detail to your export plans.

Places on the Herbert Loebl Export Academy are limited. If you would like to apply for a place on this series of free business breakfast workshops, contact Lucille Valentine.


The Export Academy is made possible through a donation to the Business School by alumnus Dr Herbert Loebl.

Herbert’s lasting legacy to small to medium-sized enterprises in the region, was to provide them with this Academy where they can learn the lessons he wished “somebody had taught him” when starting up his own business.

The Academy follows on from the successful Herbert Loebl Export Workshop “Building for Export Success” which took place on 12th January 2010.

Herbert learned the hard way, starting with only £200 worth of capital and working from under a small railway arch in Newcastle in 1951.

Dr Loebl’s company grew, was successful and became an internationally significant manufacturer of electronic and scientific instruments, employing more than 400 members of staff.

Read our profile of Dr Herbert Loebl OBE.

Profile of Herbert Loebl

Herbert Loebl was born in Bamberg, Germany. In 1939, at the age of 16, Herbert fled with his family to Newcastle upon Tyne.

After the war, he became a student at King's College, Newcastle (now Newcastle University), graduating in 1949 with a BSc in Electrical Engineering. He was to return to the University on two further occasions, gaining a Master of Philosophy in 1978 and a PhD in 1985.

While at the University he met Robert Joyce, a fellow graduate in electrical engineering and the son of an unemployed Jarrow shipyard worker. Together, in 1951 Joyce and Loebl started their first company under a railway arch in Newcastle with £200 worth of capital.

Specialising in electronics and the production of high tech scientific instruments, Loebl focused mainly on the newly emerging medical laboratory analysis market.

Today, there are four companies in the region that grew from the original Joyce, Loebl and Co Ltd:

  • Loebl Ltd
  • Sevcon Ltd, of Team Valley
  • Applied Imaging Ltd, based at Times Square, Newcastle
  • Phasor Ltd, based at Sunderland Enterprise Park

Herbert Loebl has been widely decorated at home and abroad for his commitment to industrial development, and to the education of his employees.

He was awarded an OBE in 1973 for Services to Exports, the Citizen's Medal of the city of Bamberg in 1996, the Cross of the Order of Merit of the Federal Republic of Germany in 1997and the Bavarian Order of Merit in 2001.

Newcastle University Business School are proud to have worked with Dr Herbert Loebl and to continue the work he started with the Herbert Loebl Export Academy.

Special collections

The Special Collections Team in the University have catalogued the Herbert Loebl collection and it now available for researchers to consult within the Philip Robinson Library.

The collection consists of business resources for the various engineering and knowledge transfer enterprises with which Herbert Loebl was involved in his lifetime.

It also contains a collection of personal records which cover a large range of topics including local events in Newcastle Upon Tyne, Northumbria and events within the local Jewish community.

Further details about the collection are available on the Library website and Archives hub.

Image of Herbert Loebl