Newcastle University Business School

Staff Profile

Dr Yulia Dzenkovska

Lecturer in Marketing


Roles and Responsibilities

  • Lecturer in Marketing
  • NN52 Marketing and Management BSc Honours Stage 1 Coordinator


  • PhD (Newcastle University, 'Customer Experience Quality (CXQ): Multi-dimensional Reconceptualisation, Scale Development and Application')
  • MSc in Marketing (University of Leicester, merit)
  • BA in International Business Administration, major: marketing (International University Concordia Audentes, 1st class)
  • Level 6 Professional Diploma in Marketing (Chartered Institute of Marketing)

Professional experience

Yulia has worked in managerial marketing positions in SMEs for over 10 years prior to joining Newcastle University doctorate programme.


  • English
  • Russian
  • Latvian


Research Interests

  • Services marketing
  • Customer experience
  • Self-congruity
  • Measurement theory


  • Sharon E. Beatty Best Services Marketing Proposal Award (2015)
  • Highly commended award from Journal of Services Marketing (2018)


  • Chartered Institute of Marketing (MCIM)
  • SERVSIG, American Marketing Association (AMA)
  • Centre for Service Management, Loughborough University (Affiliate member)
  • Higher Education Academy (AFHEA)


Undergraduate Teaching at NUBS

Module leader and teaching contribution to:

  • MKT2008 Services Marketing (2019/20 Semester 2)
  • MKT3014 New Product and Service Development (2019/20 Semester 2)
  • MKT3096 Marketing Dissertation (2019/20)

Postgraduate Teaching at NUBS

Module leader and teaching contribution to:

  • NBS8236 Customer Relationship Management (2019/20 Semester 2)
  • NBS8512 Dissertation in Marketing (2019/20)

Teaching contribution to:

  • NBS8562 Contemporary Trends in Marketing (2019/20 Semester 2)

Postgraduate teaching outside of NUBS:

  • PSY8062 Advanced Research Methods for Applied Psychology (Newcastle University School on Psychology, Forensic Psychology MSc) - Structural Equation Modelling (2018/19 - 2019/20)

UG and PG Dissertation Supervision

  • Services marketing
  • Customer experience
  • Self-congruity