Newcastle University Business School

Staff Profile

Dr Yulia Dzenkovska

Lecturer in Marketing

Background

Roles and Responsibilities

  • Lecturer in Marketing
  • NN52 Marketing and Management BSc Honours Stage 1 Coordinator

Qualifications

  • PhD (Newcastle University, 'Customer Experience Quality (CXQ): Multi-dimensional Reconceptualisation, Scale Development and Application')
  • MSc in Marketing (University of Leicester, merit)
  • BA in International Business Administration, major: marketing (International University Concordia Audentes, 1st class)
  • Level 6 Professional Diploma in Marketing (Chartered Institute of Marketing)

Professional experience

Yulia has worked in managerial marketing positions in SMEs for over 10 years prior to joining Newcastle University doctorate programme.

Languages

  • English
  • Russian
  • Latvian

Research

Research Interests

  • Services marketing
  • Customer experience
  • Self-congruity
  • Measurement theory

Awards

  • Sharon E. Beatty Best Services Marketing Proposal Award (2015)
  • Highly commended award from Journal of Services Marketing (2018)

Membership

  • Chartered Institute of Marketing (MCIM)
  • SERVSIG, American Marketing Association (AMA)
  • Centre for Service Management, Loughborough University (Affiliate member)
  • Higher Education Academy (AFHEA)

Teaching

Undergraduate Teaching at NUBS

Module leader and teaching contribution to:

  • MKT2008 Services Marketing (2019/20 Semester 2)
  • MKT3014 New Product and Service Development (2019/20 Semester 2)
  • MKT3096 Marketing Dissertation (2019/20)

Postgraduate Teaching at NUBS

Module leader and teaching contribution to:

  • NBS8236 Customer Relationship Management (2019/20 Semester 2)
  • NBS8512 Dissertation in Marketing (2019/20)

Teaching contribution to:

  • NBS8562 Contemporary Trends in Marketing (2019/20 Semester 2)

Postgraduate teaching outside of NUBS:

  • PSY8062 Advanced Research Methods for Applied Psychology (Newcastle University School on Psychology, Forensic Psychology MSc) - Structural Equation Modelling (2018/19 - 2019/20)

UG and PG Dissertation Supervision

  • Services marketing
  • Customer experience
  • Self-congruity

Publications