Centre for Rural Economy

Staff Profile

Dr Mercy Ojo

Research Associate


I am an Agricultural Economist and my research has primarily been in the field of agribusiness management, environmental sustainability, efficiency and productivity analysis. I have a high proficiency in applying analytical techniques to explore the economics of resource use efficiency within farm businesses and households. Thus, I have sound analytical skills with well-disciplined approaches and frameworks for analysing complex issues of economics and management. 


PhD in Agricultural Economics, University of Lille, France

Master in Economics of the Agrofood chain, Paul Sabatier university, Toulouse France

Master in Agricultural Economics, University of Ibadan, Nigeria

Bachelor in Agriculture, University of Ibadan, Nigeria


Teaching and Research Assistant, Ieseg School of Management, Lille France

Researcher, Flanders Institute for Agriculture, fisheries and food research, Belgium

Professional membership:

Member of the Agricultural Economics Society (AES)


English, Dutch and French (Intermediate)

Research Funding:

Enviresearch Foundations small grant- 2019 (Principal Investigator)

Healthy Livestock- an EU funded project targeted towards tackling antimicrobial use in livestock production (Co-Investigator)

Research Profile:

Google Scholar



My Phd research investigated the economic effect of pesticide use reduction in French Crop farming Systems. I have also worked on an ESRC-funded project where I explored the impact of agricultural policy scenarios following Brexit by integrating state of the art modelling approaches at farm level. Currently, I am working on an Healthy Livestock project with specific focus on tackling Antimicrobial Resistance through improved livestock Health and Welfare.

Research Interests and competence:

  • Agricultural Economics
  • Productivity and Efficiency Analysis
  • Agribusiness management
  • Farm economics
  • Sustainable Intensification
  • Cost Dominance and Competitiveness
  • Micro Economics
  • Farm Income Models
  • Environmental sustainability

Current Research Project

HealthyLivestock (2018-2022) funded by EU Horizon 2020

SUPER-G (Sustainable Permanent Grassland project) under the Horizon 2020 SFS-27-2017 call 

Completed Research Projects:

Brexit: How might UK Agriculture Thrive or Survive? Funded by Economic and Social research Council (ESRC). It assessed the economic impacts of a selected number of UK trade and domestic agricultural policy scenarios following Brexit and this was achieved by integrating state of the art economic modelling approaches at macro, sector and farm levels. The output of the project and full report is available at https://research.ncl.ac.uk/esrcbrexitproject

Exploring the impact of low input technology on the profitability and sustainability of UK Agriculture funded by Enviresearch foundation. The research explored the links between technology choice, economic and environmental performance of UK dairy farmers. In addition, the research reinforced the importance of sustainable intensification and cost efficiency of UK dairy farms

Current PhD co- Supervision:

Khalid Medani: Societal Understanding and behaviour towards the bioeconomy and its bio-based products 

Johny Hilaire: Risk Perception associated with an emerging agri-food risk


Undergraduate Teaching Contribution:

  • ACE 3099 Agribusiness Management Dissertation' BSc Degree Programme in Agribusiness Management 
  • ACE 2080 New food product development (Quantitative research theories/methods)
  • ACE 3209 Food Innovation Consultancy (Survey designs and analysis)

Areas of teaching interests and competence:

  • Agricultural Economics
  • Agribusiness management
  • Micro economics
  • Sustainable farming systems
  • Agriculture and the environment
  • Low Input farming systems and efficiency analysis
  • Quantitative theories/methods


  • Ojo O.M, Hubbard C, Wallace M, Moxey A, Patton M, Harvey D, Shrestha S, Feng S, Scott C, Philippidis G, Davis J, Liddon A. Brexit: Potential impacts on the economic welfare of UK farm households. Regional Studies 2021, 55(9), 1583-1595.
  • Ojo OM, Adenuga AH, Lauwers L, Van Meensel J. Unraveling the impact of variable external input use on the cost efficiency of dairy farms in Europe. Environmental and Sustainability Indicators 2020, 8, 100076.
  • Hubbard C, Davis J, Feng S, Harvey D, Liddon A, Moxey A, Ojo M, Patton M, Philippidis G, Scott C, Shrestha S, Wallace M. Brexit: How will UK Agriculture Fare?. EuroChoices 2018, 17(2), 19-26.
  • Ojo O.M, Hubbard C. Can low input technology make UK Agriculture more profitable and environmentally sustainable post Brexit?. 2021. Submitted.
  • Boussemart JP, Butault JP, Ojo OM. “Generation and Distribution of Productivity Gains in French Agriculture. Who are the Winners and the Losers over the Last Fifty Years?. Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca 2012, 69(2): 55-67.
  • Boussemart JP, Leleu H, Ojo OM. “Could Society’s willingness to reduce pesticide use be aligned with Farmers’ economic self-interest?”. Ecological Economics 2011, 70(10) :1797-1804.
  • Boussemart JP, Leleu H, Ojo OM. Exploring cost dominance in crop farming systems between high and low pesticide use. Journal of Productivity Analysis 2016, 45(2), 197–214.
  • Boussemart JP, Leleu H, Ojo OM. The spread of pesticide practices among cost efficient farmers. Environmental Modeling & Assessment 2013, 18(5), 523-532.
  • Hilaire J, Tindale S, Jones G, PingarronCardenas G, Bacnik K, Ojo M, Frewer LJ. Risk perceptions associated with an emerging agrifood risk in Europe: The case of plant viruses. Agriculture & Food Security 2022, 11, 21-.