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Staff Profile

Sarah Drummond

Associate Lecturer

Background

Hello, I'm Sarah Drummond, a journalist by qualification and career, and a former co-head of the Media, Culture and Heritage section in SACS.

I have been teaching journalism with multi-media practice to undergraduates and post-graduates since 2018, and was admissions tutor for our BA Honours degree in Journalism, Media and Culture until 2024. 

In my journalism career I trained, qualified, and worked in regional newspapers, then joined the BBC as a broadcast journalist. I was an editorial leader in regional news for radio, TV, and online; and a manager in strategy, audience outreach and training; a 23-year BBC career.

I am a former managing editor of BBC Radio Newcastle and of BBC Radio York. At both stations our award-winning teams were recognised by the broadcast industry for their excellence in original journalism, community reporting, and live broadcasting. I co-ran the digital hub of the BBC Local TV pilot in Birmingham, and was a senior broadcast journalist in TV at BBC Midlands Today. I introduced mobile journalism through smartphone and tablet newsgathering to BBC English Regions in 2012.

I believe it is important to empower students to grow their skills in direct interviewing, so that future generations of journalists retain and develop the art and purpose of journalistic interrogation of people's intentions and motives. My other scholarly interests are in the dynamics of misinformation, political spin and the phenomenon of post-truth.

Representation and portrayal of people in power and authority - in and via journalism - are important, and our university is proud to have worked with the BBC50:50 Equality Project.

My first degree is in the History of Art and Architecture (BA Hons), at the University of East Anglia. My journalism qualification is with the NCTJ. In June 2022 I became a Fellow (FHEA) of Advance HE. 

I am a former trustee of York Museums and Gallery Trust, and of Skimstone Arts; and a former regional director of the Royal Institute of British Architects in North East England and Yorkshire. 

I am a debut novelist combining my love of art history with crime journalism.


I am sorry I cannot accept requests for PGR supervision.

Teaching

Subject areas and practice:

  • Journalism
  • Multimedia journalism & International Multimedia Journalism
  • Mobile and smartphone journalism
  • Broadcast journalism
  • Journalistic interviewing skills - live and recorded
  • Broadcast management & editorial leadership
  • Audio and radio production
  • Employability 
  • Broadcast regulation
  • Media Law and ethics
  • Communications for PR.


Undergraduate modules:

  • MCH1030 - Introduction to Journalism Practice
  • MCH1031 - Introduction to Multimedia
  • MCH1037 - Introduction to Multimedia Journalism
  • MCH2059 - Media Law and Ethics
  • MCH2068 - Journalism Practice for Digital Audiences
  • MCH2089 - Broadcast Journalism 1 (Radio)
  • MCH3089 - TV News and advanced video


Postgraduate modules:

  • MCH8012 - Freelancing in media and communications
  • MCH8170 - International Multimedia Journalism 
  • MCH8199 - Media and Public Relations Dissertation
  • MCH8299 - Media and Journalism Dissertation
Research

MeCCSA Radio Studies Network


World Journalism Education Council

  • Summer 2022 - panellist at WJEC conference - Journalism education and inclusive society stream.


Association of Journalism Education

  • Summer 2021 - research abstract to AJE online conference on preparing student and early-stage journalists to defend bad-faith attacks on their fair and accurate journalism.