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Procter & Gamble

Procter & Gamble

Our work with the global consumer goods giant is driving innovation into products and working for a sustainable future.

Seaweed, slime and socks

The Science behind the Suds.

We discovered an enzyme that is used by bacteria to unstick themselves from seaweed. We worked with the P&G team to harness the power of nature. Together we demonstrated its potential for laundry detergents. It supports cleaning efficiently and effectively at low temperatures. The enzyme is now in use across the Ariel product range.

Read more about our collaboration.

Proctor & Gamble demonstrated the potential of seaweed for use in laundry detergents, cleaning efficiently and effectively at low temperatures.