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Staff Profile

Tom Bramald

Head of Enterprise (B2B) Marketing

Background

Introduction

I lead a small team that provides marketing support to our work with Businesses and Partners and research.


Universities undertake a wide variety of work in a B2B context. Examples include:

  • Anchoring innovation districts and urban regeneration schemes - read my blog about design, management and programming of innovation districts
  • Licensing and technology transfer
  • Innovation support
  • Higher and Degree Apprenticeships
  • Contract and collaborative research
  • Company creation (aka "spin outs")
  • Investment opportunities, both patient and venture capital


Our team also leads marketing support for large, complex, strategic projects including:


I work towards our Higher Education Innovation Fund (HEIF) strategy and activities that feature in our Higher Education Business and Community Interaction Survey (HEBCIS) returns. I also work with colleagues to support our research strategy, strategic projects, and reputation - find out more about our strengths.

Roles and Responsibilities

  • Head of Enterprise Marketing
  • Senior Returning Officer, Newcastle University Students' Union
  • Member, Marketing and Communications Leadership Team

Background

  • Academic and professional background in science and engineering before transition to marketing
  • 21 years working in a Russell Group University (research intensive, R1)
  • Experience of marketing, teaching, business engagement, international, organisational change and advancement
  • Part of major project teams including academic and professional reorganisations, intranet roll-out, and capital projects
  • Chair of Governors and Trustee, Longridge Towers School 

Qualifications and Credentials

Professional

  • Chartered PR Practitioner, Member Chartered Institute of Public Relations: Chart.PR MCIPR
  • Chartered Fellow, Chartered Management Institute: CMgr FCMI
  • Member, Chartered Institute of Marketing: MCIM
  • PRINCE2 Foundation and Practitioner Certificates in Project Management
  • Fellow Advance HE (Higher Education Academy): FHEA
  • Level 7 Senior Leader Apprenticeship (Institute for Apprenticeships & Technical Education, 2023)
  • Specialist Diploma Internal Communications (Chartered Institute of Public Relations, 2018)

Academic

  • Executive MBA (Newcastle University, Distinction, 2023)
  • Postgraduate Certificate Advanced Studies in Academic Practice (Newcastle University, 2015)
  • BSc (Hons) Surveying and Mapping Science (Newcastle University, 2:i, 2001)

Previous Positions

  • Marketing and Communications Manager, Newcastle University (2016 - 2019)
  • Senior Teaching Associate, Newcastle University (2010 - 2016)
  • Development Officer, Newcastle University (2006 - 2010)
  • Junior Research Associate, Newcastle University (2004 - 2006)
  • Marine Construction Surveyor, Fugro Chance Inc., Houston, Tx. (USA) (2001 - 2004)
Publications