Promotional Banners
These banners can be used to highlight the key marketing message on your page, for example signing up to attend an Open Day or applying to study at the University.
The [ZEP] Promotional Banner content type adds additional weight to a yellow CTA button.
You can use it:
- to highlight key marketing messages
- to direct users to complete important and transactional tasks
- in place of a green CTA button, particularly where the user may benefit from more context
Keep in mind:
- your image - using an abstract image can avoid awkward crops of people
- its placement - below the header and above the footer usually work best
- the CTA - a button should have a strong, descriptive call to action. i.e, "Apply now" not "Find more"
When not to use a Promotional Banner:
Consider a different component:
- when the sub-copy provides little additional context - a yellow CTA button would work in its place
- the CTA is more suited to a next step button
- when there are one or more promotional banners already in use on the page