Our Photography Style | Digital Design Services

Top tips

Here are some tips on our photography style:

Show people in their natural/working environments – the scene should look ‘captured’ not contrived
Represent, promote and celebrate the diversity of our people across our marketing materials
Use a closer crop on students as they interact with each other at key moments to ensure a natural/reportage style of photography
Select rich, vibrant images with deep, bold and contrasting colours where possible to portray a friendly, collaborative and welcoming environment
Ensure a range of compositions and mix of students are represented when commissioning a student shoot or selecting images
Use abstract shots of buildings/close-up shots on architectural features as part of the portfolio to give greater context
Extend abstract shots to signage and specialist equipment to provide a greater variety of images and ensure a rich sense of place

Portraits

Portraits show an individual as the sole focus of the image and we use these to shine a spotlight on our people. Here are some pointers when selecting or commissioning portraits/hero shots:

Alternate between close-up head and shoulder images to half or full-body shots
A smiling subject helps promote the University as a welcoming and happy place to work and study
Choose a mix of images with some subjects looking away from camera and some into camera
Ensure enough background is available to allow a text box or graphic overlay to be applied to the side of the image if required
If using background screens or lighting, capture some images showing this equipment in situ – giving a behind-the-scenes glimpse of how the image has been set up
Capture any relevant detail/abstract shots as secondary/supporting images eg, close-up images of equipment, signage, buildings that are relevant to add context
Show off a variety of locations if possible, using interesting and relevant backgrounds for individual subjects