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Researching Employers

Researching potential employers is essential to decide whether to apply to the company and to impress at your interview.

Why researching employers is important

Researching employers before you apply for a job can give you valuable insights, such as:

  • their main area of business 
  • who their customers and competitors are
  • current issues affecting their business such as market trends or government legislation 

It can also help you to understand what the job you are applying for involves, and the skills and experience the employer is looking for.

Top tips for researching employers

Finding companies to research

You can use the following business directories and listings to find employers.

  • MyCareer – click on ‘Search’ then ‘Organisations’ to find a list of companies that the Careers Service has had contact with. You can filter by occupational area and region/country
  • The Times Top 100 Graduate Employers - register for free for the digital version. This highlights the top 100 graduate employers in the UK.
  • The UK 300 - this gives student rankings on some of the biggest student employers, so you can find out more about them
  • Prospects: Employer profiles - learn more about some of the biggest employers in the UK. You can filter by sector and location.
  • Journal Top 200 – the 200 largest companies in the North East
  • - search yell to find businesses in different sectors
  • Philip Robinson Library business subject pages – search online databases for business intelligence and market research reports
  • Companies House – search for information on over 2 million companies