Business
Choose from a selection of Accounting, Economics, and Marketing and Management modules with Combined Honours.
About the programme
UCAS Code: BA Combined Honours (Y001)
Business modules as part of a Combined Honours degree are offered by Newcastle University Business School
Modules are split into three subject areas. These are:
- accounting
- economics
- marketing and management.
Accountancy
You will study the provision and analysis of information for a variety of:
- decision-making
- accountability
- managerial
- regulatory
- resource allocation
purposes. This subject allows you to gain exemption from the foundation level professional accounting examinations.
It's practised, in part, within a professional service context.
Your study will be informed by perspectives from the social sciences, including:
- behavioural
- economic
- political
- sociological
We also have an Accounting and Finance Society that runs social and networking events.
Economics
Economics is the study of the factors that influence income, wealth and wellbeing.
It seeks to inform the design and implementation of economic policy.
You'll gain an understanding of how resources are used and how households and firms behave and interact.
This understanding is required at both the individual (micro) and the aggregate (macro) level.
Economics aim is to analyse and understand the allocation, distribution and utilisation of scarce resources and their consequences for economic and social wellbeing.
A key discipline in the social sciences, it also engages with:
- psychology
- politics
- sociology and anthropology
- geography
- history
- law
Using mathematics and statistics, accounting is engaging increasingly with sciences such as biology, environmental science and medicine.
Understanding economics is essential for an understanding of business behaviour, strategy and corporate performance.
It's one of the central subjects underpinning the study of business and management and related areas.
There's lots of social activity with this subject, including an active Economics Society and Entrepreneurship Society, with events and trips abroad.
Marketing and Management
You'll gain a broad understanding of business concepts and contemporary marketing theory and practice with Marketing and Management.
The subject has a strong vocational orientation. You'll get the opportunity to apply theory to practice with:
- case studies
- practical projects
- optional work placement
It's supported by modules in core management theory that aid your understanding of the role of marketing in business and organisations.
You can get involved with others studying this subject with the Business Society
Modules
Find out about our typical modules. Modules are subject to change and could differ on an annual basis.
The Integrated Business Stream offers five separate streams in various business and management disciplines:
Accounting and Finance (ACC)
These modules will provide the necessary background to understanding corporate accounts. This will assist in such management functions as decision-making and resource allocation.
Economics (ECO/ACE)
Economics is the study of the factors that influence income, wealth and well-being. Having gained an understanding of the basics, students can go onto studying economics in both a business and global context.
Marketing (MKT/ACE)
After an introductory module, this stream studies marketing from a variety of perspectives and within various business sectors, as well as considering marketing within the overall business environment.
Management (BUS)
Management is concerned with how businesses operate, considering not only the use of resources but other topics such as human resource management and decision-making. This stream also provides an opportunity to learn about small business start-up and innovation.
International Business Management (BUS)
This stream takes a business environmental view of globalisation and provides an opportunity to understand the effects of global trade on people and organisations.
Stage 1
You will study either 40 or 60 credits from the list below in Stage 1.
Select the module code for specific module information including the module summary and aims, knowledge and skills you'll gain, and the module leader.
| Module Code | Module Title | Credit Value | Semester |
|---|---|---|---|
| ACC1000 | Introduction to Non-Specialist Accounting and Finance (Note: must have GCSE Mathematics Grade C or equivalent) | 20 | 1&2 |
| ECO1017 | Introductory Economics | 20 | 1&2 |
| MKT1002 | Introduction to Marketing | 20 | 1&2 |
| Introduction to Management and Organisation | 20 | 1&2 | |
| BUS1002 | Global Business Environment (Co-requisites are BUS1001 plus another Stage 1 module i.e. BUS1002 can only be taken by those studying 60 credits in Business) | 20 | 1 |
Stage 2
Select the module code for specific module information including the module summary and aims, knowledge and skills you'll gain, and the module leader.
| Module Code | Module Title | Credit Value | Semester |
|---|---|---|---|
| ACC2000 | Interpreting Company Accounts (Pre-requisite ACC1000) | 20 | 1&2 |
| NES2103 | Consumer and Business Economics | 20 | 1&2 |
| MKT2008 | Services Marketing (Pre-requisite MKT1002) | 20 | 1&2 |
| MKT2009 | Strategic Marketing (Pre-requisite MKT1002) | 20 | 1&2 |
| MKT2012 | Consumer Behaviour (Pre-requisite MKT1002) | 20 | 1&2 |
| BUS2000 | Human Resource Management | 20 | 1&2 |
| BUS2019 | Understanding Work and Organisations (Pre-requisite BUS1001 or BUS1015) | 20 | 2 |
Stage 3
Select the module code for specific module information including the module summary and aims, knowledge and skills you'll gain, and the module leader.
| Module Code | Module Title | Credit Value | Semester |
|---|---|---|---|
| ACC3000 | Case Studies in Finance, Accounting and Business (Pre-requisite ACC1000) | 20 | 1&2 |
| MKT3006 | Global Advertising and Brand Promotion (Pre-requisite ACE1000 or MKT1002) | 20 | 1&2 |
| MKT3014 | New Product and Service Development |
20 | 1&2 |
| MKT3095 | Cultural and Heritage Marketing (Pre-requisite ACE1000 or MKT1002) | 20 | 1&2 |
| NES3107 | Food Business Economics (Offered to students following the Economics stream only) | 10 | 1 |
| NES3110 | Marketing and Public Policy | 10 | 1 |
| NES3111 | Communication and Behaviour Change | 10 | 2 |
| NES3112 | Sustainable Development and Environmental Valuation (Offered to students following the Economics stream only) | 10 | 1 |
| BUS3000 | Enterprise and Entrepreneurship with Lean Innovation | 20 | 1&2 |
| BUS3035 | Contemporary Issues in International and Comparative Business | 20 | 1&2 |
| BUS3050 | Management of Creativity, Design and Innovation (Pre-requisite BUS1001 or BUS1015) | 20 | 1&2 |
| BUS3065 | International Human Resource Management (Pre-requisite BUS2000) | 20 | 2 |
| BUS3066 | Critical Issues Human Resource Management: Pragmatic Dilemmas in Managing the Workplace of the Future (Pre-requisite BUS2000) | 20 | 1 |
Get in touch
If you have any questions about choosing this subject as part of your Combined Honours degree, contact us and we'll be more than happy to help.
Subject advisers
Dr Khansaa Tezeny, Newcastle University Business School
Supported by Professor Matthew Brannan, Newcastle University Business School