Careers Service

Researching Employers

Researching Employers

Researching employers is a vital part of the job application process.

Researching employers is essential, whether it’s to decide who to apply to, how best to tailor your application or just to impress an interviewer with your knowledge of the company.

Find out as much as you can about employers before you apply, such as:

  • their main areas of business or objectives
  • who their customers and competitors are
  • current issues affecting their business eg stock market trends, government legislation, company mergers

Be clear about what the job you are applying for involves, and the skills and experience the employer is looking for.

Visit employer websites and read up on their latest news and 'About Us' sections. Graduate employers often have a dedicated careers section which can include case studies and graduate profiles.

You can also follow them on social media to keep up-to-date with their news and events. See our online tutorial for advice on using LinkedIn for research: Make the most of LinkedIn: 2. Researching companies.

Be proactive and meet employers at every opportunity. We also have some resources you can take away in the Careers Service, which include company profiles.

Research employers online

These website provide practical help, advice and information to help you with your research:

Online news sites

Search for news stories about the company you are applying to and keep up to date with industry news:

Use our Explore Occupations pages to look for industry news sources for specific occupations.

Business directories and databases

Look in business directories or listings to find employers: