Staff Profile

My research interests include exploring the use of mixed and evidence-based methods in exploring public perceptions towards animal welfare and meat consumption, specifically qualitative and quantitative systematic reviews, and mixed qualitative research methods. I am particularly interested in exploring peoples relationships with animal products and their production practices, such as motivations for food choice, innovation and technology in production, knowledge of food production practices, and food cultures.

My research involves working with a range of stakeholders from across the food supply chain, including policy makers, primary producers, manufacturers and the public, not to mention academics from a variety of different disciplines including geography, history, economics, epidemiology, nutrition and animal  science.

Areas of Expertise

Public perceptions, farm animal welfare, meat consumption, dairy, consumer behaviour, mixed-methods research

SCOPUS

I am currently working on the Wellcome Trust funded project 'Thinking forward through the past: linking science, social science and the humanities to inform the sustainable reduction of endemic disease in British livestock farming' www.field-wt.co.uk

I currently supervise a number of students on the following degrees:

• Food Marketing and Nutrition (BSc)
• Joint Honurs (BSc)
• International Marketing (MSc)

• Clark B, Panzone LA, Stewart GB, Kyriazakis I, Niemi JK, Latvala T, Tranter R, Jones P, Frewer LJ. Consumer attitudes towards production diseases in intensive production systems. PLOS One 2019, 14(1), e0210432.
• Hubbard C, Clark B, Foster L. Farm Animal Welfare and Consumers. In: Matsumoto, S and Otsuki, T, ed. Consumer Perception of Food Attributes. Boca Raton, FL, USA: CRC Press, 2018, pp.171-187.
• Clark B, Jones G, Kendall H, Taylor J, Cao Y, Li W, Zhao C, Chen J, Yang G, Chen L, Li Z, Gaulton R, Frewer L. A proposed framework for accelerating technology trajectories in agriculture: a case study in China. Frontiers of Agricultural Science and Engineering 2018, 5(4), 485-498.
• Clark B, Stewart G, Panzone L, Kyriazakis I, Frewer LJ. Citizens, consumers and farm animal welfare: A meta-analysis of willingness-to-pay studies. Food Policy 2017, 68, 112-127.
• Clark B, Stewart GB, Panzone LA, Kyriazakis I, Frewer LJ. A systematic review of public attitudes, perceptions and behaviours towards production diseases associated with farm animal welfare. Journal of Agricultural and Environmental Ethics 2016, 29(3), 455-478.
• Kendall H, Naughton P, Clark B, Taylor J, Li Z, Zhao C, Yang G, Chen J, Frewer LJ. Precision Agriculture in China: Exploring Awareness, Understanding, Attitudes and Perceptions of Agricultural Experts and End-Users in China. Advances in Animal Biosciences: Precision Agriculture (ECPA) 2017 2017, 8(2), 703-707.
• Clark B, Frewer LJ, Panzone L, Stewart G. The need for formal policy synthesis in food policy. A case study of willingness to pay. Animals 2017, 7(3), 23.
• Clark B, Doyle J, Bull O, McLean S, Hill TR. Knowledge and attitudes towards Vitamin D food fortification. Nutrition and Food Science 2019, 49(3), 346-358.
• Lacey C, Clark B, Frewer L, Kuznesof S. "Reaching its limits”: Industry perspectives on salt reduction. British Food Journal 2016, 118(7), 1610-1624.
• Giles EL, Kuznesof S, Clark B, Hubbard C, Frewer LJ. Consumer acceptance of and willingness to pay for food nanotechnology: a systematic review. Journal of Nanoparticle Research 2015, 17, 467.
• El Benni N, Stolz H, Home R, Kendall H, Kuznesof S, Clark B, Dean M, Brereton P, Frewer LJ, Chan MY, Zhong Q, Stolze M. Product attributes and consumer attitudes affecting preferences for infant milk formula in China - a latent class approach. Food Quality and Preference 2018, 71, 25-33.
• Kendall H, Kuznesof S, Dean M, Chan M-Y, Clark B, Home R, Stolz H, Zhong Q, Liu C, Brereton P, Frewer L. Chinese consumer's attitudes, perceptions and behavioural responses towards food fraud. Food Control 2018, 95, 339-351.
• Carrick J, Abdul Rahim MSAB, Adjei C, Ashraa Kalee HHH, Banks SJ, Bolam FC, Campos Luna IM, Clark B, Cowton J, Domingos IFN, Golicha DD, Gupta G, Grainger M, Hasanaliyeva G, Hodgson DJ, Lopez-Capel E, Magistrali AJ, Merrell IG, Oikeh I, Othman MS, Ranathunga Mudiyanselage TKR, Samuel CWC, Sufar EKH, Watson PA, Zakaria NNAB, Stewart G. Is planting trees the solution to reducing flood risks?. Journal of Flood Risk Management 2019, 12(S2), e12484.
• Clark B, Stewart GB, Panzone LA, Frewer LJ. A Protocol for a meta-analysis of consumers' and citizens willingness-to-pay for farm animal welfare and disease prevention. PeerJ PrePrints 2014.
• Clark B, Stewart GB, Panzone LA, Frewer LJ. A protocol for a systematic review into consumers' attitudes, beliefs and perceived ethical obligations towards farm animal welfare. PeerJ 2014.