Dr Nicole El Maalouf

Project description

Nicole El Maalouf holds a PhD degree in Innovation Management from Newcastle University Business School (NUBS), UK, and an MSc degree in Entrepreneurship from the University of Surrey, UK. Her research interests are at the intersection of Entrepreneurship and Innovation Management. Her research links social media, technology and innovation management with a particular focus on new product development, open innovation, innovation, and business model innovation. She has recently examined how UK manufacturing firms develop internal capabilities and routines to support the implementation of open innovation. She is expanding the breadth of her research interests to Industry 4.0 and its impact on business model innovation.

Nicole El Maalouf has also industry experience in the areas of New Product and Business Development, Sales and Marketing, and she is a member of the British Academy of Management (BAM). Previously, Nicole El Maalouf was a Tutor in Marketing at Newcastle University London (NUL), and a Teaching Assistant at NUBS. She has also worked before as a Research Assistant at the Lebanese American University (LAU), Lebanon.