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The role of social conformity in the acceptance of autonomous vehicles

The role of social conformity in the acceptance of autonomous vehicles

The project aims to model and understand the conditions that citizens find acceptable in an urban environment. This includes autonomous vehicles in traffic and their use for public transport.

Project leader

Prof Elisabetta Cherchi

Dates

June 2019 to May 2022

Project staff

Prof Bilal Farooq, Ryerson University

Prof Daniel Nettle

Professor Mark Tewdwr-Jones

Dr Angel Marrero

Dr Louise Kempton

Dr. Shadi Djavadian, Ryerson University

Sponsors

Economic and Social Research Council (ESRC)

Partners

Animmersion

Description

The research project deals with theoretical questions about:

  • social conformity
  • acceptance of innovations
  • autonomous vehicles

It will use:

  • extensive data collection
  • stated preference surveys
  • virtual reality laboratory experiments
  • demand models estimation