Marketing BSc Honours

Course overview

This focused degree will equip you with the technical skills and knowledge of a marketing professional. It will also train you to use them in real-world situations. This means you'll be ready to make an immediate impact in your career.

The course is designed and delivered with the active participation of the industry. You'll learn academic theory in depth, and apply it to the real world.

The programme is made up of a flexible mix of compulsory and optional modules.

You'll cover key topics such as:

• strategic marketing
• digital business
• consumer behaviour

You'll benefit from:

• modules enriched with live case studies and consultancy projects
• skills training designed to meet the latest marketing trends
• a valuable year-long work placement

Download information about this course as a PDF

Your course and study experience - disclaimers and terms and conditions  
Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption, for example in response to Covid-19.

View our Academic experience page, which gives information about your Newcastle University study experience for the academic year 2023-24.

See our terms and conditions and student complaints information, which gives details of circumstances that may lead to changes to programmes, modules or University services.

Quality and ranking

Professional accreditation and recognition

All professional accreditations are reviewed regularly by their professional body.

Modules and learning

Modules

The information below is intended to provide an example of what you will study.

Most degrees are divided into stages. Each stage lasts for one academic year, and you'll complete modules totalling 120 credits by the end of each stage. 

Our teaching is informed by research. Course content may change periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.

Featured module

MKT3095: Cultural and Heritage Marketing

Engage with marketing for public, private and not-for-profit organisations. Develop valuable event planning skills that are transferable across many sectors.

Optional module availability
Student demand for optional modules may affect availability.

Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.

To find out more please see our terms and conditions.

In Stage 1, you will take a series of core modules. These will give you a thorough grounding in the interlinked principles of:

• marketing
• marketing channels
• business management and growth

You will also receive practical training in the use of quantitative data analysis techniques.

Modules

Compulsory Modules	Credits
Introduction to Management and Organisation	20
Understanding Business Growth	20
Digital Business	20
Quantitative Methods for Business Management	20
Introduction to Marketing	20
Ethics in Marketing, Critical Consumption, and Corporate Social Responsibility	10
Academic and Professional Skills	10

In Stage 2, you will study core subjects such as research methods, strategic marketing and consumer behaviour. You will also study as either global or services marketing.

You will then top this up with a choice of optional modules. These cover complementary topics such as accounting, business Spanish, or entrepreneurship.

Modules

Compulsory Modules	Credits
Research Methods for Business and Marketing	20
Strategic Marketing	20
Integrated and Digital Marketing Communications	20
Consumer Behaviour	20

Optional Modules	Credits
Introduction to Accounting and Finance (for Business School Students)	20
Business Analysis and Business Analytics	20
Statistical Methods for Marketing & Management	20
Global Marketing	20
Services Marketing	20
Placement and Study Abroad Info Sessions (Stage 2)	0
Career Development for second year students	20

In Stage 3, you will choose to either:

• produce a marketing dissertation based on your own original research, or
• work on a consultancy project for a real-world client

You will also tailor your degree to suit your interests and career plans. You'll do this by studying specialist modules on subjects such as new product development, digital marketing, and global advertising and brand promotion.

Modules

Optional Modules	Credits
Global Advertising and Brand Promotion	20
Digital Marketing	20
New Product and Service Development	20
Data Driven Marketing Decisions	20
Brand Management	20
Cultural and Heritage Marketing	20
Marketing Dissertation	40
Marketing Consultancy Project	40
Career Development for final year students	20
Marketing and Public Policy	10
Communication and Behaviour Change	10

Optional module information

You must take one of the following optional modules:

Marketing Dissertation OR

Marketing Consultancy Project

 

If you are taking Marketing and Public Policy you must also select Communication and Behaviour Change.

Information about these graphs

We base these figures and graphs on the most up-to-date information available to us. They are based on the modules chosen by our students in 2022-23.

Teaching time is made up of:

• scheduled learning and teaching activities. These are timetabled activities with a member of staff present.
• structured guided learning. These are activities developed by staff to support engagement with module learning. Students or groups of students undertake these activities without direct staff participation or supervision

Teaching and assessment

Teaching methods

You will be taught through lectures, seminars, hackathons and webinars, often enhanced with innovative technology that allows you to participate in instant anonymous polls and comprehension tests.

You will also benefit from our investment in specialist simulation software, which brings your learning to life by putting you in charge of a virtual company.

Assessment methods

You'll be assessed through a combination of:

• 

  Dissertation or research project

• 

  Essays

• 

  Examinations – practical or online

• 

  Portfolio submission

• 

  Presentations

• 

  Projects

• 

  Reflective report/journal

Skills and experience

Practical skills

You will receive training in the design of qualitative and quantitative market research, and the sampling, collection and analysis of marketing data.

Through a variety of optional modules you may also work closely with external organisations and present your ideas to them based on real world briefs.

Business skills

You will gain valuable experience by working on projects for live clients – through regular case studies and our innovative marketing consultancy project in Stage 3.

You can also spend a year studying abroad or on a marketing placement with a UK or overseas business such as:

• Aston Martin F1 Team
• Bosch
• GlaxoSmithKline
• L'Oréal
• Toyota

Research skills

In Stages 1 and 2, you will be given training in the quantitative and qualitative research methods required for collecting, analysing and visualising marketing data, and have the option to study more advanced techniques.

In Stage 3, you will conduct your own research to produce a dissertation OR participate in a marketing consultancy project for a live client.

Opportunities

Work placement

Get career ready with a work placement and leave as a confident professional in your field. You'll spend 9 to 12 months working in an organization either in the UK or internationally. You'll receive University support from our dedicated team to help you apply for work placement between stages 2 and 3.

You'll gain first-hand experience of working in the sector, putting your learning into practice and developing your professional expertise.

Recent placement students have undertaken roles including:

• Retail Manager
• Marketing Intern
• Original Productions Marketing Internship
• Asset Management Placement Student

Recent placement projects have included:

• Developing a social media strategy for a national brand
• Leading on customer retention strategy for a global streaming service
• Developing merchandise franchise plans for a global entertainment brand

If you choose to take a work placement, it will extend your degree by a year.

Placements are subject to availability and must be secured by the student.

Find out more about work placements

Study abroad

Experience life in another country by choosing to study abroad as part of your degree. You’ll be encouraged to embrace fun and challenging experiences, make connections with new communities and graduate as a globally aware professional, ready for your future.

You can choose to spend up to a year studying at a partner institution overseas.

If you choose to study abroad, it will extend your degree by a year.

Find out more about study abroad

Facilities and environment

Facilities

Newcastle University Business School is one of the largest Schools in the University. We have over 3,500 students representing over 80 nationalities. This valuable network extends beyond our current students to include:

• regional, national and international leaders
• over 34,000 alumni in our network, spanning over 150 countries
• leading professionals and practitioners from industry

The Business School is the gateway to Newcastle Helix - an innovation hub and community that brings together industry leaders, businesses and top researchers.

Our facilities include:

• flexible conference room with panoramic views across the city
• Wi-Fi enabled connectivity throughout the building, including three computer clusters housing over 120 PCs
• four large lecture theatres and over 25 seminar and teaching spaces, providing comfortable teaching and group study space
• dedicated Student Hub and Quiet Space, providing a balanced mix of study space for group work or quiet, individual study
• contemporary café
• employability hub to support your career aspirations
• Bloomberg Room to give you a real feel for the trading room floor
• Experimental and Behavioural Economics Lab, a state-of-the-art research facility for conducting studies in experimental economics and economic psychology

This is in addition to our Frederick Douglass Centre at Newcastle Helix, which offers further study and learning spaces including a 750 seat auditorium – the largest in the University.

Find out more about Newcastle University Business School

Support

Each degree offers you a stimulating curriculum and a supportive teaching and learning environment.

You will have an academic member of staff as a personal tutor throughout your degree. They can help with academic and personal issues.

Peer mentors will help you in your first year. They are fellow students who can help you settle in and answer any questions you have.

Your future

This degree offers you a shortcut to gaining a professional qualification from the Chartered Institute of Marketing and the Institute of Digital Marketing by exempting you from some of their study requirements.

It also equips you for a successful career on both the agency and client-side of marketing, advertising and public relations.

73% of our 2018/19 graduates were in work or further study within 15 months of graduating*.

Our recent graduates have progressed to positions such as brand manager, head of marketing, product marketing manager and senior digital marketing consultant for employers such as:

• Barbour
• Barclays
• Microsoft
• Nintendo.

 

*Graduate Outcomes Survey 2020/21

Join a network of successful graduates

Graduates of Newcastle University Business School are highly sought after upon graduating. 95% of Newcastle Business School graduates were in work or further study within six months of graduating and the average salary was £25,253*.

Students studying at Newcastle Business School have also progressed to careers in:

• systems analyst
• construction manager
• UX researcher

Our graduates have gone on to succeed in globally recognised companies, including:

• Brewin Dolphin
• Wm Morrison Supermarkets
• Michael Page International Recruitment
• Barclays Bank
• Ernst & Young
• Mercedes-Benz UK
• Vodafone UK
• Amazon
• KPMG

*Destinations of (undergraduate, UK and EU) Leavers from Higher Education Survey 2016/17

Make a difference

Sorry, you need JavaScript to view this video

Careers support

You'll have access to a wealth of resources and support to enhance your employability, including:

• the annual Future Focus: Careers Conference, tailored to different industry areas
• interwoven employability provision
• access to a dedicated placement officer within the Business School who can help you find a work placement in your area of interest
• specialist careers and business start-up support from the University's award-winning Careers Service and the Business School's careers consultants
• career management sessions with a careers consultant
• work experience opportunities while studying with us
• Business School summer internship scheme

We're also one of 140 business schools worldwide to be accredited by the EQUIS scheme for our managerial and entrepreneurial skills development.

Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.

Visit our Careers Service website

Recognition of professional qualifications outside of the UK

From 1 January 2021 there is an update to the way professional qualifications are recognised by countries outside of the UK

Tuition fees and scholarships

Tuition fees for 2024 entry (per year)

Qualification: BSc Honours
Home students full time 3 years	Tuition fees (per year) 9250
International students full time 3 years	Tuition fees (per year) 21000

Home Fee Students

The maximum fee that we are permitted to charge for home fee-paying students is set by the UK government.

As a general principle, you should expect the tuition fee to increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation.

Read more about fees and funding

International Fee Students

Depending on your residency history, if you’re a student from the EU, other EEA or a Swiss national, with settled or pre-settled status under the EU Settlement Scheme, you’ll normally pay the ‘Home’ tuition fee rate and may be eligible for Student Finance England support.

EU students without settled or pre-settled status will normally be charged fees at the ‘International’ rate and will not be eligible for Student Finance England support.

If you are unsure of your fee status, check out the latest guidance here.

As a general principle, you should expect the tuition fee to increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation.

Read more about fees and funding

Scholarships

We support our EU and international students by providing a generous range of Vice-Chancellor's automatic and merit-based scholarships. See our undergraduate scholarship page for more information.

Year abroad and additional costs

For programmes where you can spend a year on a work placement or studying abroad, you will receive a significant fee reduction for that year. 

Some of our degrees involve additional costs which are not covered by your tuition fees.

Scholarships

Find out more about:

• scholarships for UK, EU and international students
• Student Loans and Government financial support for UK and EU students

How to apply

Apply through UCAS

To apply for undergraduate study at Newcastle University, you must use the online application system managed by the Universities and Colleges Admissions Service (UCAS). All UK schools and colleges, and a small number of EU and international establishments, are registered with UCAS. You will need:

• the UCAS name and institution codes for Newcastle University (NEWC/N21)
• the UCAS code for the course you want to apply for
• the UCAS 'buzzword' for your school or college

If you are applying independently, or are applying from a school or college which is not registered to manage applications, you will still use the Apply system. You will not need a buzzword.

Apply through UCAS

Apply through an agent

International students often apply to us through an agent. Have a look at our recommended agents and get in touch with them.

Visit our International pages