Newcastle University

Marketing BSc Honours
UCAS Code: N500 (3 or 4 Years)

• Course Overview
• Modules
• Entry Requirements
• Careers
• Finance

Our degrees are divided into Stages. Each Stage lasts for an academic year and you need to complete modules totalling 120 credits by the end of each Stage.

Please be aware that programme modules do change and therefore may differ for your year of entry.

Stage 1

Compulsory modules

• ACC1003 Introduction to Accounting and Finance (for Business School Students)
• MKT1002 Introduction to Marketing
• ACE1003 Economics for Business and Marketing
• MAS1403 Quantitative Methods for Business Management
• BUS1001 Introduction to Management and Organisation
• MKT1003 Social Media Marketing

Stage 2

Compulsory modules

• MKT2001 Global Marketing
• MKT2004 Research Methods for Business and Marketing
• MKT2006 Buyer Behaviour and Communications
• ACE2012 Managerial Economics

Optional modules

You take two of the following optional modules:

• ACE2013 Statistics for Marketing and Management
• BUS2017 Introduction to Innovation and Technology Management
• MKT2003 Advanced Social Media Marketing
• NCL2007 Career Development for Second Year students
  Or
• NCL2100 Exploring Enterprise, Entrepreneurship and Employability through addressing Societal Challenges
• SPA1001 Business Spanish

Other optional modules may also be available.

Work placement/study abroad (optional)

Between Stages 2 and 3 you may choose to undertake a paid work placement in a UK or European business. Alternatively you may spend the year studying at a partner university in Europe.

The Business School has a dedicated Placement Officer who can help you find a suitable work placement.

Companies that have previously hosted our students are wide-ranging and include: Heinz, Panasonic, IBM, Fujitsu, Danone, 3M, Nestlé, Hewlett-Packard, Reuters, Xerox, PwC (Kuala Lumpur), Adidas (Germany) and ‘Hola {Hello}’ (Madrid).

Stage 3

Compulsory modules

• MKT3004 Analytical Techniques for Marketing
• MKT3007 Strategic and Direct Marketing

You choose one of the following modules:

• MKT3096 Contemporary Marketing Dissertation
• MKT3097 Marketing Consultancy Project

Optional modules

You choose two modules from the following list:

• MKT3006 Advertising and Integrated Brand Promotion
• MKT3009 Managing Marketing Events
• MKT3095 Cultural and Creative Industry Marketing
• NCL3007 Career Development for final year students
• MKT3010 Marketing/Management Placement
• SPA2001 Business Spanish 2

Other optional modules may also be available.