In Stage 1, you will take a series of core modules. These will give you a thorough grounding in the interlinked principles of:
- marketing
- marketing channels
- business management and growth
You will also receive practical training in the use of quantitative data analysis techniques.
Modules
In Stage 2, you will study core subjects such as research methods, strategic marketing and consumer behaviour. You will also study as either global or services marketing.
You will then top this up with a choice of optional modules. These cover complementary topics such as accounting, business Spanish, or entrepreneurship.
Modules
| Compulsory Modules | Credits |
|---|---|
| Research Methods for Business and Marketing | 20 |
| Strategic Marketing | 20 |
| Integrated and Digital Marketing Communications | 20 |
| Consumer Behaviour | 20 |
In Stage 3, you will choose to either:
- produce a marketing dissertation based on your own original research, or
- work on a consultancy project for a real-world client
You will also tailor your degree to suit your interests and career plans. You'll do this by studying specialist modules on subjects such as new product development, digital marketing, and global advertising and brand promotion.