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NBS8060 : International Business Strategy

  • Offered for Year: 2024/25
  • Module Leader(s): Mr Johannes Schmalisch
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus

Your programme is made up of credits, the total differs on programme to programme.

Semester 2 Credit Value: 10
ECTS Credits: 5.0
European Credit Transfer System


This module offers an opportunity for students to develop knowledge and understanding of multi-level processes involved in managerial practice and international business strategy formulation and implementation, specifically:

• To provide students with an advanced appreciation of the concept and practice of strategy within organisations operating across country borders.
• To provide students with a critical understanding of various activities and models of international strategy.
• To provide students with a critical understanding of alternative perspectives and ways of thinking about and ‘doing’ strategy.
• To provide students with critical awareness of the range of forces that influence the formulation and implementation of international strategies.

Outline Of Syllabus

This module is taught through lectures and seminars reflecting a mix of formal teaching and more informal student-centred elements. The emphasis is on the student to study the relevant literature and to augment their knowledge through their reading and active contribution to the module.

The syllabus typically includes topics such as:
• Strategic choice of integration and responsiveness in internationalizing strategy
• Strategy and emerging market multinationals
• Leveraging knowledge across country borders
• Corporate Social Responsibility on a global scale
• Mergers and acquisitions for global strategy
• International strategic alliances
• Role of the international subsidiary

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion132:0032:00N/A
Scheduled Learning And Teaching ActivitiesLecture101:0010:0010 x 1hour PiP lectures
Guided Independent StudyDirected research and reading125:0025:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching42:008:004 x 2hour PIP seminars. Case study approach with formative feedback. Includes assessment guidance
Guided Independent StudyIndependent study125:0025:00N/A
Teaching Rationale And Relationship

The lectures provide a framework to support student centred learning of fundamentals of international strategy in the seminars. The students will study a selection of cases to enable them to apply the perspectives, tools and techniques of international strategy and to analyse the key strategic issues and problems facing companies in a global arena. The pedagogic design of the module scaffolds student learning towards achievement of the learning outcomes through the written assignment.
Students develop skills in the use of qualitative databases (such as NEXIS and ORBIS) and use of data as evidence to support their arguments.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Report2M100Individual assignment 2000 words
Formative Assessments

Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.

Description Semester When Set Comment
Written exercise2MStudents submit form identifying choice of organisation for assignment & initial sources of data; staff provide feedback in seminar
Case study2MStudents model case analysis with own data & use seminar as opportunity to check learning/seek guidance prior to completing report
Assessment Rationale And Relationship

The assessment method ensures that students have the opportunity to demonstrate their individual understanding of the core ideas and common techniques associated with the practice of international strategy.

Reading Lists