NBS8322 : E-Business
- Offered for Year: 2024/25
- Module Leader(s): Professor Savvas Papagiannidis
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
| Semester 1 Credit Value: | 10 |
| ECTS Credits: | 5.0 |
| European Credit Transfer System | |
Aims
1. Introduce the concept and explain the importance of e-business
2. Critically discuss the steps and processes of a digital transformation
3. Appreciate the importance of the advent of the information/network economy and role that adoption, acceptance and diffusion of ICT play in this
4. Critically analyse the strategic and organisational implications of e-business
5. Have an in-depth understanding of the how e-business models may facilitate new strategies and organisational designs
6. Explore a number of functional innovations that make new e-business possible
The content will be underpinned by the current research of the lecturer and informed by the latest research publications in relevant literature.
Outline Of Syllabus
1. Introduction / Module overview / Internet Timeline
2. What is e-business and does it still matter?
3. Digital Transformation
4. The ‘ICT Revolution’ and the information economy
5. Technology adoption and acceptance
6. The network economy: New rules of the game
7. New strategies for the network economy
8. How the Internet redefines organisational boundaries
9. Disruptive strategic innovations in the new economy
10. E-business models
11. E-marketing: Social media and electronic communications
12. E-commerce: Metaverses - challenges and opportunities
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Guided Independent Study | Assessment preparation and completion | 1 | 31:00 | 31:00 | Time for students to complete formative and summative coursework and assessments |
| Scheduled Learning And Teaching Activities | Lecture | 9 | 2:00 | 18:00 | PiP |
| Guided Independent Study | Directed research and reading | 1 | 25:00 | 25:00 | N/A |
| Scheduled Learning And Teaching Activities | Small group teaching | 1 | 1:00 | 1:00 | Assignment Seminars - PiP |
| Guided Independent Study | Independent study | 1 | 25:00 | 25:00 | N/A |
| Total | 100:00 |
Teaching Rationale And Relationship
The lectures and seminars will focus on developing student knowledge in the topics discussed. These will be complemented by relevant case studies and guest talks. Students will be expected to carry out directed reading and independent studies where appropriate. The above will be further enhanced by activities through other methods involving online technologies, putting in context what was discussed in the lectures.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Essay | 1 | M | 100 | Essay 2000 words, undertaken independently |
Formative Assessments
Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.
| Description | Semester | When Set | Comment |
|---|---|---|---|
| Research paper | 1 | M | N/A |
Assessment Rationale And Relationship
The essay will test the students’ grasp of the theoretical developments in an area close to their chosen digital transformation field/theme of interest. Students will need to undertake the necessary research to identify the latest key articles related to their topics, synthesising and presenting their arguments accordingly. They will then need to apply them to a practice problem of their choice. Beyond developing disciplinary knowledge and research skills, the assignment aims to help students appreciate the importance of using theory/models and demonstrate their applicability and relevance to practice. Formative feedback will be given throughout the module.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- NBS8322's Timetable