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NBS8416 : Digital Technologies and Innovation Management

  • Offered for Year: 2021/22
  • Module Leader(s): Dr Joanne James
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semester 2 Credit Value: 20
ECTS Credits: 10.0


Digital technologies are a critical enabler of competitive advantage in organisations. The aim of the module is to equip students to understand the fundamental principles of digital technologies as well as relevant business applications and from there to apply them in innovative ways in order to create sustainable competitive advantages. The module will provide insights into the issues and opportunities of delivering value from information technology as well as to help develop expertise in using a range of practical tools to enable individuals to make a difference in their teams and wider organisation. In doing so, graduates will be equipped with the skills and ability to play an effective role in enabling organisations to succeed in realising the strategic potential of information technology.

Outline Of Syllabus

•       The challenges and opportunities associated with delivering value from technology driven change and digital business models
•       A management framework for identifying, planning and organising technology driven change
•       Understanding the business context, the drivers and priorities for accomplishing organisational goals
•       Delivering value from technology driven change
•       Capturing the benefits of digital technologies
•       Understanding the enablers and barriers to business innovation
•       Designing an approach to managing change
•       Managing the digital portfolio
•       Building the dynamic capability of the organisation

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture102:0020:00PIP
Guided Independent StudyAssessment preparation and completion160:0060:00N/A
Guided Independent StudyDirected research and reading441:0044:00N/A
Structured Guided LearningStructured research and reading activities81:008:00N/A
Guided Independent StudySkills practice36:0018:00application of tools to practice context
Guided Independent StudyReflective learning activity63:0018:00E portfolio completion
Guided Independent StudyIndependent study124:0024:00N/A
Scheduled Learning And Teaching ActivitiesScheduled on-line contact time81:008:00Online contact time
Teaching Rationale And Relationship

Workshops will present the underlying theory with emphasis on choosing appropriate methods in relation to business needs and dedicated applications. Practical exercises will allow students to apply theory to student's own workplace scenarios and real-world case studies. The workshop environment helps students relate the taught material to real world business problems, considerations for designing technology enabled change and managing a technology project.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Report2M702,500 word business report for an investment in IT to deliver benefits to customers/service users & improve organisational perform.
Reflective log2M301,500word eval of what they have learned from applying theoretical frame of tech m'gement to case study & within own profess context
Formative Assessments
Description Semester When Set Comment
Report2MSmall group formative feedback on preparatory work for the summative assessment.
Assessment Rationale And Relationship

Lectures, readings class discussions and activities are designed to help students develop the understanding and analytical skills needed to complete the assessment. Formative assessment aims to scaffold student learning towards the final summative assessment, which tests the students individually to assess how well they have developed both their factual understanding of the topic and their skills in applying their knowledge. Resit is by resubmission of a revised essay.

Reading Lists