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Module

BUS1020 : Digital Business

  • Offered for Year: 2021/22
  • Module Leader(s): Dr Wasim Ahmed
  • Demonstrator: Mr Nick Howey
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semesters
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0

Aims

This module aims to develop knowledge that will help students to explain and understand the extent to which digital technologies and platforms have transformed the business world.

Students will develop an understanding of digital business and how organisations are developing strategic priorities to deliver business at speed in an environment where technology has reshaped traditional revenue and business models. Students will develop practical skills needed to prototype a business intelligence dashboard in Microsoft Excel. These skills are of great value in the workplace and will enhance student employability.

Independent learning will require students to deepen their knowledge and understanding of the subject through a range of learning activities that might include extended reading, reflection, research, and practical exercises.

Outline Of Syllabus

1.       Introduction to Digital Business, Digital Transformation
2. Practical Implications of Digital Business Models
3.       New Trends and Technologies in Digital Business
4.       Data Analysis and Presentation and Business Intelligence using Microsoft Excel
5.       Building an E-Commerce Presence
6.       Micropayments, Blockchain and CryptoCurrencies
7.       Customer Journey Mapping and Strategic Pricing
8.       Digital Brand Communities and Peer Influence
9.       Database Marketing and Digital Marketing Metrics
10.       Social Media and Digital Business: Tools and Techniques
11. Building an E-Commerce Presence
12. Micropayments, Blockchain and Crypto-Currencies and Assignment review session.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Structured Guided LearningLecture materials121:0012:00Pre-recorded lecture materials.
Guided Independent StudyAssessment preparation and completion601:0060:00Time for students to complete formative and summative coursework & assessments
Scheduled Learning And Teaching ActivitiesLecture121:0012:00PiP lectures
Guided Independent StudyDirected research and reading661:0066:00Non Synchronous structured guided learning
Structured Guided LearningStructured non-synchronous discussion40:302:002 per semester
Scheduled Learning And Teaching ActivitiesWorkshops61:006:00PiP workshops in computer rooms
Guided Independent StudyIndependent study381:0038:00Balance to equal 200 overall
Scheduled Learning And Teaching ActivitiesScheduled on-line contact time41:004:00N/A
Total200:00
Teaching Rationale And Relationship

Lectures are used to present the underlying theory with emphasis on implications in relation to business needs. Online seminars will allow students to apply theory to a real world business case study as students will learn to develop prototypes and visuals for business information systems.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Poster2M50Coursework 1 - Poster infographic assignment
Written exercise2M50Coursework 2 - 2,000 word essay
Formative Assessments
Description Semester When Set Comment
Prof skill assessmnt1MPresentation of numerical data
Assessment Rationale And Relationship

Formative assessment:

The module has been designed so that students will work on the elements required for their summative assessment during lecture sessions throughout the semester. This will be conducted by designing practical tasks on Google Forms which the students answer 'live' during the session. Students will also complete quizzes to test their knowledge of the content.


Summative Assessment:

Students will be expected to develop a poster mapping the key concepts related to digital business. To support this, they will need to make an audio commentary using PowerPoint to explain their idea.

The essay is 2,000 words where the students will select an organisation and conduct secondary research to identify and explain an appropriate digital business model and/or technology.

Feedback Strategy:

Formative: As stated earlier, there will be a number of opportunities where formative feedback will be provided throughout the module, particularly in relation to practical tasks.

Summative: For each component of assessment there is a specific marking scheme that will indicate how marks are allocated to the work, alongside the annotated comments on the work and overall summary comments provided using electronic marking.

Reading Lists

Timetable