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BUS1020 : Digital Business

  • Offered for Year: 2024/25
  • Module Leader(s): Mr Nick Howey
  • Lecturer: Dr Cristina Trocin
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus

Your programme is made up of credits, the total differs on programme to programme.

Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0
European Credit Transfer System


This module aims to develop knowledge that will help students to explain and understand the extent to which digital technologies and platforms have transformed the business world.

Students will develop an understanding of digital business and how organisations are developing strategic priorities to deliver business at speed in an environment where technology has reshaped traditional revenue and business models. Students will develop practical skills needed to prototype a business intelligence dashboard in Microsoft Excel. These skills are of great value in the workplace and will enhance student employability.

Independent learning will require students to deepen their knowledge and understanding of the subject through a range of learning activities that might include extended reading, reflection, research, and practical exercises.

Outline Of Syllabus

1. Introduction to Digital Business; Digital Transformation
2. Digital Disruption; and Digital Business Models and strategies
3. New Trends and Technologies in Digital Business
4. Business Intelligence; Data Analysis and Presentation
5. Building an E-Commerce Presence
6. Blockchain, CryptoCurrencies, and Micropayments
7. Customer Journey Mapping; Strategic Pricing
8. Digital Brand Communities and Peer Influence
9. Database Marketing and Digital Marketing Metrics
10. Digital Business Dashboards and Power BI
11. Social Network Analysis
12. Ethical, Legal, Privacy, and Social Issues in Digital Business

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion601:0060:00Time for students to complete formative and summative coursework & assessments
Scheduled Learning And Teaching ActivitiesLecture122:0024:00PiP lectures
Guided Independent StudyDirected research and reading661:0066:00Non Synchronous structured guided learning
Structured Guided LearningStructured non-synchronous discussion40:302:002 per semester
Scheduled Learning And Teaching ActivitiesWorkshops61:006:00PiP workshops in computer rooms
Guided Independent StudyIndependent study381:0038:00Balance to equal 200 overall
Scheduled Learning And Teaching ActivitiesScheduled on-line contact time41:004:00Preparation of assignments - 2x1hr per semester. Step by step explanation of assignments plus opportunity for Q&A session.
Teaching Rationale And Relationship

Lectures are used to present the underlying theory with emphasis on implications in relation to business needs.
During the workshops students apply the knowledge acquired during the lectures.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Poster1M50Coursework 1 - Poster infographic assignment
Written exercise2M50Coursework 2 - 2,000 word essay
Formative Assessments

Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.

Description Semester When Set Comment
Prof skill assessmnt1MPresentation of numerical data
Assessment Rationale And Relationship

Formative assessment:

The module has been designed so that students will work on the elements required for their summative assessment during lecture sessions throughout the semester. This will be conducted by designing practical tasks on Google Forms which the students answer 'live' during the session. Students will also complete quizzes to test their knowledge of the content.

Summative Assessment:

Students will be expected to develop a poster mapping the key concepts related to digital business. To support this, they will need to make an audio commentary using PowerPoint to explain their idea.

The essay is 2,000 words where the students will select an organisation and conduct secondary research to identify and explain an appropriate digital business model and/or technology.

Feedback Strategy:

Formative: As stated earlier, there will be a number of opportunities where formative feedback will be provided throughout the module, particularly in relation to practical tasks.

Summative: For each component of assessment there is a specific marking scheme that will indicate how marks are allocated to the work, alongside the annotated comments on the work and overall summary comments provided using electronic marking.

Reading Lists