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Module

BUS2017 : Introduction to Innovation and Technology Management

  • Offered for Year: 2021/22
  • Module Leader(s): Dr Neil Alderman
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semesters
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0

Aims

This module provides a general introduction to a range of models, concepts and principles relating to the innovation process. It provides students with an understanding of the definition of innovation, its strategic importance and a range of managerial issues relating to the pursuit of innovation through product or service development and technology implementation in business. It provides both an internal organisational perspective on the innovation process and an external perspective on innovation through networks and collaboration. Emphasis is placed on conditions promoting innovation success and a critical assessment of their application in different contexts. The module aims to raise awareness of the pivotal role of innovation in the creation of competitive advantage and in delivering economic and social change. It sets the management of innovation and technology in its wider organisational and business context and highlights the importance of a critical approach to decisions about innovation and technology management.

Outline Of Syllabus

•Defining innovation and technology            
•Who are the innovators? – individuals, small firms and large firms in the innovation process
•Micro perspectives on innovation and technological change – product life cycles
•Industry and macro perspectives on innovation and technological change – long waves and industry life cycles      
•Success and failure in innovation
•Research and development and the product development process
•Innovation in services      
•Innovation strategy
•Creating and maintaining an innovative company environment                                                
•Intellectual property
•Innovation in networks                                    
•Customer involvement in innovation
•User innovation                              
•Open innovation
•Strategic alliances for innovation                                          
•Involving suppliers in product development      
•The changing locus of innovation – moving down the value chain and integrated solutions                                                
•Promoting innovation: policy, clusters and national systems of innovation

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion10:200:20Assignment group tutorials (online if needed) for formative guidance/feedback on group project ideas
Guided Independent StudyAssessment preparation and completion144:0044:00Includes research and preparation of exam essay on chosen topic
Scheduled Learning And Teaching ActivitiesLecture201:0020:00Conventional Pip lecture, but may be supported by online material in a flipped classroom mode
Guided Independent StudyDirected research and reading122:0024:00Lecture and seminar preparation/pre-reading
Scheduled Learning And Teaching ActivitiesSmall group teaching61:006:00Pip seminars (may be moved online if required).
Guided Independent StudyStudent-led group activity129:4029:40Group work for assignment project - includes individual research and preparation of project report.
Guided Independent StudyIndependent study166:0066:00N/A
Scheduled Learning And Teaching ActivitiesModule talk101:0010:00Pip: Includes whole class discussion of cases/topics, assessment clinics, revision session etc
Total200:00
Teaching Rationale And Relationship

The lecture materials introduce students to the main theories of and approaches to Innovation and Technology Management as it applies to both manufacturing and service activities. Students are introduced to some of the key debates and controversies in the subject area. Critical approaches to the literature are demonstrated through the lectures.

The seminars permit more detailed discussion of specific issues and case examples.

The group assignment provides the opportunity for the ideas and lessons obtained from the lectures and the literature to be applied in an analysis of a specific innovation or technology. The assignment is supported by a group tutorial.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Exams
Description Length Semester When Set Percentage Comment
Written Examination1202A502 sections: unseen short answer questions; and essay on seen choice of topic. Suitable for 24 hour take-home format.
Other Assessment
Description Semester When Set Percentage Comment
Report2M25Group assignment 2,500 words. Assessment prepared from mid semester 1 -semester 2.
Computer assessment1A25MCQ exam
Formative Assessments
Description Semester When Set Comment
Computer assessment1MFormative on-line assessment on Canvas towards the end of Semester 1 to prepare for MCQ exam.
Assessment Rationale And Relationship

The exams test students' knowledge of the subject, and their ability to critically assess competing theories and perspectives. Short answer questions assess knowledge of specific topics, whilst the essay on a seen chosen topic assesses depth of understanding of a central cross-cutting theme within the course and the ability to fashion a coherent argument in support of a particular proposition about the innovation process. The group assignment tests students' ability to apply models and theories about the innovation and technology management process to the context of a specific innovation through original collective investigation of a range of academic and web-based empirical sources.

Formative assessment is provided through the on-line MCQ test that is designed to provide students with feedback regarding their level of understanding. Formative guidance on the group innovation report is provided to the project groups through the group tutorial. Online Canvas quizzes provide automated formative feedback.

Reading Lists

Timetable