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MCH1023 : Media Studies

  • Offered for Year: 2024/25
  • Module Leader(s): Dr Joss Hands
  • Co-Module Leader: Dr James Ash
  • Owning School: Arts & Cultures
  • Teaching Location: Newcastle City Campus

Your programme is made up of credits, the total differs on programme to programme.

Semester 1 Credit Value: 20
ECTS Credits: 10.0
European Credit Transfer System


This introductory module aims to enable students to:
1.       Gain critical knowledge of the role of mass media communications.
2.       Reflect on the ways in which mass media industries shape and frame social and political understanding.
3.       Analyse and assess some of the principal themes and issues in contemporary mass media.
4.       Examine the role of politics and power of mass media in global and local contexts.
5.       Consolidate and apply critical and evaluative skills concerning engagement with, and interpretation of, the outputs of mass media

Outline Of Syllabus

This module may include, but is not limited to, learning activities that are concerned with developing students’ understanding of:

1.       Key theories of media.
2.       Key theorists of media.
3.       The history and evolution of media technologies and institutions.
4.       Politics and media.
5.       Identity and media.

A number of critical frameworks will be used to help make sense of the above, paying particular attention to power, politics and technology.

The module encourages students to undertake close readings of a range of specific media texts and practices and to understand how producers and consumers make sense of contemporary mass media

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion140:0040:00Assessment 2 End-of-module Essay (1500 words).
Guided Independent StudyAssessment preparation and completion130:0030:00Assessment 1 Key Word exercise (750 words).
Scheduled Learning And Teaching ActivitiesLecture112:0022:00Lectures
Guided Independent StudyDirected research and reading114:0044:00Weekly readings and/or viewings.
Scheduled Learning And Teaching ActivitiesSmall group teaching111:0011:00On-campus seminars. Can be delivered synchronously online if necessary.
Guided Independent StudyIndependent study153:0053:00Independent study.
Teaching Rationale And Relationship

The module aims to encourage the comprehension of contemporary mass media and communications in relation to content, production, consumption and use. Lectures will introduce and develop core ideas (i.e. media theories and concepts) each week, which are then later applied through task-based seminars involving students working in smaller groups to consider a theory and/or concept in more practical detail.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Written exercise1M35750 words. Choose one media studies keyword from list provided. Define and illustrate the meaning and importance of the term for understanding media using theorists from the module and at least one media example.
Essay1A651500 words. Answer one question from choice of topics covered in the module.
Assessment Rationale And Relationship

The first assessment asks students to engage with key concepts from media studies in order to introduce them to engaging with subject specific academic ideas and language in a formal way. The aim is to prepare them for longer essay assignments in this module and future modules.

The final essay allows students to demonstrate their ability to research and critically analyse a particular issue or topic relating to media theory. Students choose to answer one of several questions provided in the module handbook.

Reading Lists