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Module

NCL3100 : Applied Entrepreneurship

  • Offered for Year: 2020/21
  • Module Leader(s): Miss Amelia Reeves
  • Demonstrator: Mrs Jenny Brady, Mr Gareth Trainer, Ms Laura Brown
  • Owning School: Academic Services
  • Teaching Location: Newcastle City Campus
Semesters
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0

Aims

•       To facilitate and support students in developing new venture ideas into sustainable business models, or in running their own business.
•       To present the opportunity to apply knowledge of key business functions to a real life business venture.
•       To develop students’ ability to meaningfully communicate the value of the products, services or ideas they generate.
•       To support students to become independent self-directed learners via goal setting and developmental approaches.
•       To create a low risk learning environment which allows students to explore their entrepreneurial intentions and effectiveness
This module enables students to gain experience of setting up their business, and explore self-employment, as part of their degree award. The module is for students from any subject discipline and will provide opportunity for multi-disciplinary collaboration.
Students taking this module are likely to have a wide variety of business types and may be at different stages of venture creation. Therefore, the syllabus and the content of the learning journey provide a flexible and dynamic approach to suit the needs of the individual’s business and personal development. The module applies a semi-structured programme of learning activities as a means for students to develop their knowledge of business start-up; students will then be supported to apply this knowledge to their own business during the course of the module to foster development and growth.

Outline Of Syllabus

The emphasis of this module is not only to help support students to develop their business but to encourage students to become independent self-directed learners. Students will be assigned an Enterprise Adviser and a Start-up Adviser who they will meet once a month to help support them to set their own goals and determine their development needs. Students will develop their own portfolio of 25 hours of learning activities. There are key compulsory sessions and students are encouraged to engage in planned learning activities outside of the university to encourage network growth, autonomy and self-efficacy.
The focus on personal and business development will provide the means to reflectively analyse and report on progress in both key business functions and personal growth. Rather than focus solely on the individual and their venture, the emphasis in the module will be on the value of the cohort network and the ability to draw on expertise and experience within the cohort and beyond. Many opportunities for informal meetings and involvement in START UP events will also be available.
-       25 hours of independent learning activities
-       Allocated Enterprise Adviser
-       Allocated Start-up Adviser
-       Cohort and peer learning
-       Semi structured timetabled support

Teaching Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion351:0035:00Assessment preparation to pull together portfolio of evidence
Structured Guided LearningLecture materials101:0010:00Core module content
Scheduled Learning And Teaching ActivitiesSmall group teaching91:009:00Bi-weekly full cohort meeting to discuss progress, guided activities and enable peer learning
Guided Independent StudyProject work251:0025:00Engagement with non-module learning activities to develop their business
Structured Guided LearningStructured non-synchronous discussion52:0010:00Masterclasses based on student demand for particular knowledge
Structured Guided LearningStructured non-synchronous discussion101:0010:00Practical activities to apply learning from core lectures
Guided Independent StudyIndependent study871:0087:00Further independent study including engaging with reading list
Scheduled Learning And Teaching ActivitiesDissertation/project related supervision71:007:00Monthly Start-up adviser 121 meeting
Scheduled Learning And Teaching ActivitiesDissertation/project related supervision71:007:00Monthly Enterprise adviser 121 meeting
Total200:00
Teaching Rationale And Relationship

The module requires students to complete 25 hours of learning activities to help them develop and run their own business and thus implement and apply the learning they engage with. To facilitate this, students will be assigned an Enterprise Adviser and a Start-up Adviser to support students to take ownership of their own goals and encourage them to become self-directed learners.
•       Independent study: students are required to undertake 25 hours of learning activities, plus additional independent learning to support their development
•       Enterprise Adviser / Start-up Adviser Meetings: students are allocated an Enterprise Adviser and a Start-up Adviser and are expected to have monthly meetings to support and coach them through their development.
•       Cohort bi-weekly meetings: students are required to meet on a bi-weekly basis to discuss progress and the compulsory practical activities to encourage peer learning.
•       Student demand masterclasses: due to the dynamic nature of the module masterclasses based on unique student needs will be designed as and when required in-year.
•       Non-synchronous lecture materials: students will engage with these to learn core theory and knowledge surrounding validation, business modelling and key business functions.
•       Core Activities: students will complete these to apply the knowledge outlined in lecture materials to a practical activity which will help their business/personal development.
•       Peer support: students will develop a network of support through both their engagement with learning activities and through the module cohort
•       Assessment preparation: students are expected to complete the tasks required of them to support their business development and help them complete assessment

Assessment Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Oral Examination2M50Individual presentation with supporting material
Report1M502000 word validation report
Formative Assessments
Description Semester When Set Comment
Reflective log1MAn opportunity to submit a sample of reflective writing of no more than 500 words to check progress and receive feedback
Oral Presentation2MAn opportunity to submit a 10min first practice/draft version of your presentation to allow for comments and feedback
Assessment Rationale And Relationship

Assessment one: Students are required to create a 2,000 word Validation Report divided into 3 sections; 1) ‘What’s the idea?’, this section presents a summary of the idea (problem / solution) with supporting evidence (market research) and target market; 2) ‘What’s the difference?’, this section details the value of the business compared to competitors and the unique selling points; 3) ‘What’s next?’, this section explores 3 SMART Goals (2 business, 1 personal) set by the student for the following semester and includes a reflective rationale.
Assessment two: Students develop and deliver a 15min pitch to present their business opportunity to a chosen audience. They must explore the following concept within their pitch; a) Idea – problem being solved and your solution; b) Target market and evidence to support this audience; c) Founder skills and team building; d) Marketing and social media plan and e) Financial sustainability / business model.

Reading Lists

Timetable