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NCL3100 : Applied Entrepreneurship

  • Offered for Year: 2020/21
  • Module Leader(s): Dr Charlotte Hope
  • Demonstrator: Mrs Jenny Brady, Miss Amelia Reeves, Mr Gareth Trainer
  • Owning School: Academic Services
  • Teaching Location: Newcastle City Campus
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0


The aim of the module is:
• To facilitate and support students in running their own business.
• To apply knowledge of key business functions to a real life business venture.
• To develop students’ ability to meaningfully explain the fiscal, social, creative, environmental or other value of the products, services or ideas they generate.
• To develop students’ entrepreneurial effectiveness by becoming independent self-directed learners by progressing individual goals and approaches.
• To develop the ability to generate business and career options.

This module aims to provide the scope for students who wish to gain experience of setting up their business and self-employment, as part of their degree award. The module will be for students from any subject discipline and will provide opportunity for multi-disciplinary collaboration.

The module aims to provide a flexible and dynamic approach to self and business development according to individual needs. Students taking this module are likely to have a wide variety of business types and may be at different stages of venture creation. Therefore the syllabus and the content of the learning journey require a flexible and dynamic approach to suit the needs of the individual’s business development needs.

The module offering aims to be responsive to different learning needs and the variability of the student learning journey. The combination of these factors necessitates a flexible and dynamic pedagogical approach both through module delivery and assessment. The module applies a semi-structured programme of learning activities as a means for students to develop their knowledge of business start-up through the topics covered in learning activities; students will then be supported to apply this knowledge to their own business during the course of the module to foster development and growth.

Outline Of Syllabus

The emphasis of this module is not only to help support students to develop their business but to encourage students to become independent self-directed learners. Students will be assigned a Business Coach who they will meet once a month to help support them to set their own goals and help determine their development needs. The student will devise an action plan and choose from a range of available learning activities suited to their development needs, in an elective system to make up a total of 70 hours of approved learning activities. Some key (introductory) sessions will be compulsory; and students are encouraged to engage in planned learning activities outside of the university, with prior agreement from the Business Coach/Module Leader; to encourage network growth, autonomy and self-efficacy. Using proven business coaching tools and practices we will provide each student the opportunity to take their idea and concept into a value led, grounded proposition; considering the ‘doing and action’ aspects of enterprise and the ‘value and mission led’ aspects of developing a brand from concept to realisation.

Students will collect evidence of their development and application of graduate skills to develop a portfolio to use both as a tool for framing discussions with their Business Coach as well as a reflective account to aid with assessment submissions. The focus on personal and business development embedded in module provision and support will provide the means to reflectively analyse and report on progress and achievements on both graduate skills development and key business functions and growth.

Students will be encouraged to become active users of Blackboard and to share knowledge to build communities with other students through the interactive tools available in this virtual learning environment (VLE). Rather than focus solely on the individual and their venture, the emphasis in the module will be on the value of the cohort network and the ability to draw on expertise and experience within the cohort, also assisting in development of networks. Many opportunities for informal meetings and involvement in START UP events will also be available.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesWorkshops136:0036:00Remaining 36/70 hrs total learning activities (inc. events, trade fairs, conferences, lectures etc)
Scheduled Learning And Teaching ActivitiesWorkshops18:008:00Bootcamp style introduction to the module and cohort
Guided Independent StudyProject work1281:00128:00Developing their business and their portfolio of evidence for use in assessments
Scheduled Learning And Teaching ActivitiesWorkshops62:0012:00Compulsory sessions - Structured support at prescribed dates/times across the year
Guided Independent StudyStudent-led group activity22:004:00Compulsory session – student led, review of learning activities past and future
Scheduled Learning And Teaching ActivitiesDissertation/project related supervision121:0012:00Business Coach and Module Tutor supervision meetings
Teaching Rationale And Relationship

The module requires students to complete 70 hours of learning activities to help them develop and run their own business and thus implement and apply the learning they engage with. To facilitate this, students will be assigned regular coaching support with an assigned Business Coach who will help to support students to take ownership of their own goals and encourage them to become self-directed learners.

The module presents a necessarily dynamic pedagogical approach to learning and teaching with students designing their bespoke learning and development journey according to needs identified and discussed with their Module Tutor and Business/START-UP Adviser at the start of the year and revisited throughout. In addition the students are also offered a degree of flexibility with their assessment methods; again to foster this autonomous process of entrepreneurial development and gaining maximum value from these processes for personal and business development. Due to differing skills and knowledge levels upon entry and stage of business development; this approach accounts for such difficulties and embeds autonomy and self-directed learning as key developmental and demonstrable processes.

The Application section of the Graduate Skills Framework is used to guide this reflective learning by helping learners to see how they are applying graduate skills in the specific contexts of their businesses.

Blackboard Virtual Learning Environment will be used extensively in this module and will include: lecture notes, PowerPoint slides, details of assignments/exams and other information, together with important announcements; Blackboard will be expected to be used as an interactive and collaboratively developed learning hub that will act as an evidence repository and communication platform.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Written exercise1M25Choice of 1000 word written piece or Oral presentation suited to business type
Practical/lab report2M35Business Expo assessment including presentation of business
Report2M40Reflective report on individual and business development during the year (2000 words)
Formative Assessments
Description Semester When Set Comment
Reflective log1MStudents will submit one reflective blog per semester to their Business Coach or Module Leader to check progress & get feedback
Reflective log2MStudents will submit one reflective blog per semester to their Business Coach or Module Leader to check progress & get feedback
Assessment Rationale And Relationship

Assessment one: 1000 word written piece, or 5 minute video - articulating the value of their venture in the form of a funding application, press release, or competition - depending on what is relevant for that particular enterprise.

Assessment two: A presentation in the form of a Business exhibition stand will take place in a larger Business Expo event including NCL2100. Students will present their business in the form of a Business Expo stand and apply pitching techniques with assessors who will assess the quality of the pitch in addition to the content and visual elements of the presentation (thus making this assessment more difficult to that which exists for NCL2100 i.e. stage 5). Student will need to evidence sufficient market demand and how they have applied the knowledge of business functions to their business to support its development and growth.

Assessment three: Reflective report 2000 words. Students will be encouraged to record their progress throughout the module on an online system or within a journal, to create a portfolio of evidence that can be drawn upon to underpin and exemplify their personal and business development. The reflective report will test understanding, critical evaluation and application of theory, knowledge and skills taught including entrepreneurial behaviours and mind-set; the graduate skills listed under ‘application’ within Newcastle University Graduate Skills Framework will structure the report and students will demonstrate their competence in each of these.

Reading Lists