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NBS8497 : Entrepreneurship

  • Offered for Year: 2023/24
  • Module Leader(s): Dr Chiara Marzocchi
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semester 2 Credit Value: 10
ECTS Credits: 5.0


This module provides an overview of the mind-set, methods, and activities that support the entrepreneurial process. An entrepreneurial venture, whether occurring in an independent, corporate or social context, is the result of a unique set of circumstances involving the entrepreneur /team, a business opportunity, ideation, value proposition and marshalling of key resources to capture the opportunity. All of this must be done in the context surrounding the business opportunity. The module takes an experimental approach where students develop a viable business proposition whilst critically reflecting upon the relevance of entrepreneurship within their chosen career pathway.

Outline Of Syllabus

• The entrepreneurial process;
• Opportunity generation: from concept to start-up
• Generating a viable business model;
• Assessing the viability of business models;
• Developing a successful business model and value proposition through customer and market discovery;
• Pitching and selling a business model;
• Reflecting on the entrepreneurial process.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion130:0030:00N/A
Scheduled Learning And Teaching ActivitiesLecture102:0020:00PiP lectures
Guided Independent StudyDirected research and reading121:0021:00N/A
Scheduled Learning And Teaching ActivitiesWorkshops17:007:00Present-in-person. Interactive workshops to reflect, pitch and assess business ideas.
Guided Independent StudyIndependent study122:0022:00N/A
Teaching Rationale And Relationship

Workshops and lectures integrate class discussion around case studies, student exercises, and presentation of knowledge content that reinforces the insights gained in participation. Students are expected to complete all assigned readings, attend class and actively engage in the discussions. Such discussions (facilitated by the staff) encourage critical thinking, develop oral and interpersonal communication, in helping to distil the key learning points. Collectively, the applied methods ensure that students comprehend the main concepts in the course and can to apply theory into practical situations.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Formative Assessments
Description Semester When Set Comment
Portfolio2MFormative components taken up during workshops by students independently, in groups and supervised by Staff
Assessment Rationale And Relationship

Workshops, readings and class discussions/activities are designed to help students develop understanding and analytical skills vital to completing the assessment.

The essay tests the students' ability to assess how well they have developed their factual understanding of the topic, reflecting upon the process through the lens of the relevant entrepreneurship literature.

Formative feedback is embedded within the delivery of the module, with iterative discussion and development with students on developing their ideas, business designs and their ability to communicate the business model. This feedback is provided by academics, expert peers (making use of the experienced international cohort of students) and external experts during the bespoke workshops designed to reflect, pitch and assess business ideas.

Reading Lists