NBS8927 : Marketing Ethics, Critical Consumption, and Corporate Social Responsibility
- Offered for Year: 2023/24
- Module Leader(s): Dr Cezara Nicoara
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
| Semester 1 Credit Value: | 10 |
| ECTS Credits: | 5.0 |
Aims
1. Develop an understanding of ethical, social and sustainability concerns in relation to marketing and consumption.
2. Evaluate the role of ethics in consumer culture, considering issues associated with consumer empowerment, vulnerabilities and well-being, through the use of selected cases and problems.
3. Enhance students’ transferable skills of problem solving and commercial acumen.
Outline Of Syllabus
This module is structured to introduce and discuss the following topics:
Introduction to Marketing Ethics
Criticisms of Marketing
Corporate Social Responsibility (CSR)
Ethical Consumption
Responding to Ethical Consumers
Consumer Vulnerability and Well-being
Social and Cause-related Marketing
Social Media Marketing Ethics
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Scheduled Learning And Teaching Activities | Lecture | 3 | 2:00 | 6:00 | Online synchronous lectures |
| Guided Independent Study | Assessment preparation and completion | 1 | 30:00 | 30:00 | Time for students to complete formative and summative coursework & assessments |
| Scheduled Learning And Teaching Activities | Lecture | 3 | 2:00 | 6:00 | PIP lectures |
| Guided Independent Study | Directed research and reading | 1 | 34:00 | 34:00 | Equivalent to 3 hours per teaching week |
| Scheduled Learning And Teaching Activities | Small group teaching | 3 | 1:00 | 3:00 | PIP seminars |
| Guided Independent Study | Independent study | 1 | 18:00 | 18:00 | independent study |
| Scheduled Learning And Teaching Activities | Scheduled on-line contact time | 3 | 1:00 | 3:00 | Online synchronous sessions, whole cohort, introduction to the module, pre-assessment clinic, Q&A |
| Total | 100:00 |
Teaching Rationale And Relationship
The Scheduled Learning And Teaching Activities include a combination of in-person and online lectures aimed at outlining marketing ethics theories and models and are supported by a wide range of examples and illustrations from international marketing practice.
Lectures will be supplemented by in-person small group teaching sessions, focused on applying the theory to practice and clarifying students’ queries. Additionally, students will gain a more in-depth understanding of theory and examples through the guided independent study materials provided.
Two follow-up scheduled teaching sessions are reserved for the pre-assessment clinic and the end of module Q&A, for the instructor to provide formative assessment to students, summarise the module learning outcomes and answer student questions.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Essay | 1 | M | 100 | Individual assignment 2000 words |
Formative Assessments
| Description | Semester | When Set | Comment |
|---|---|---|---|
| Written exercise | 1 | M | Essay plan |
Assessment Rationale And Relationship
The summative assessment is a 2000 words individual essay worth 100% of the overall module marks as this is a 10-credit module.
Writing a marketing ethics essay provides students with the opportunity to:
1. Develop their critical writing and information analysis skills through engaging with extant marketing ethics research.
2. Apply theories and conceptual frameworks in order to reflect on current marketing ethics case studies and ethical dilemmas.
The formative assessment is a practice essay plan (150 words). Students will receive formative feedback on their practice essay plans to inform their assignment preparation.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- NBS8927's Timetable