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NBS8962 : Contemporary Trends in Marketing

  • Offered for Year: 2023/24
  • Module Leader(s): Dr Qionglei Yu
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semester 2 Credit Value: 10
ECTS Credits: 5.0


-To define what the key trends are in contemporary marketing.
-To explore these trends through case-studies, databases, journal articles and other mediums.
-To explore these trends through formative discussions and summative assignments.

Outline Of Syllabus

Each week a key theme will be identified, defined and discussed.
Then, a session will allow students to discuss their summarise assessment with the module leader (formative)
Then, based on formative feedback, one key theme discussed in the semester will be explored in detail in a summative assessment.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture32:006:00PIP lectures
Structured Guided LearningLecture materials51:005:00Online lecture materials
Guided Independent StudyAssessment preparation and completion138:0038:00Time for students to complete formative and summative coursework & assessments
Scheduled Learning And Teaching ActivitiesSmall group teaching31:003:00Small group workshops, PIP seminars
Structured Guided LearningStructured non-synchronous discussion20:301:00N/A
Scheduled Learning And Teaching ActivitiesDrop-in/surgery31:003:00Whole group discussion - Q&A
Guided Independent StudyIndependent study111:0011:00N/A
Guided Independent StudyIndependent study133:0033:00Estimated based on 3 hours per teaching week (not necessarily to do in that week)
Jointly Taught With
Code Title
NBS8562Contemporary Trends in Marketing
Teaching Rationale And Relationship

Lectures will give students the chance to identify and understand what trends exist, and how these trends have been discussed in extant literature and why they are important socially and epistemologically
Workshops will help students explore one trend in detail at the level of summative assessment.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Written exercise2A100Individual 2500 words market trend report
Assessment Rationale And Relationship

A diverse range of skills can be tested; either through a traditional written discussion that explores 1) a trend in marketing and 2) analyses that trend from a certain ontological angle or 2) a trend can be explored in a film/audio-visual mode.

Reading Lists