NBS8962 : Contemporary Trends in Marketing
- Offered for Year: 2023/24
- Module Leader(s): Dr Qionglei Yu
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
| Semester 2 Credit Value: | 10 |
| ECTS Credits: | 5.0 |
Aims
-To define what the key trends are in contemporary marketing.
-To explore these trends through case-studies, databases, journal articles and other mediums.
-To explore these trends through formative discussions and summative assignments.
Outline Of Syllabus
Each week a key theme will be identified, defined and discussed.
Then, a session will allow students to discuss their summarise assessment with the module leader (formative)
Then, based on formative feedback, one key theme discussed in the semester will be explored in detail in a summative assessment.
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Scheduled Learning And Teaching Activities | Lecture | 3 | 2:00 | 6:00 | PIP lectures |
| Structured Guided Learning | Lecture materials | 5 | 1:00 | 5:00 | Online lecture materials |
| Guided Independent Study | Assessment preparation and completion | 1 | 38:00 | 38:00 | Time for students to complete formative and summative coursework & assessments |
| Scheduled Learning And Teaching Activities | Small group teaching | 3 | 1:00 | 3:00 | Small group workshops, PIP seminars |
| Structured Guided Learning | Structured non-synchronous discussion | 2 | 0:30 | 1:00 | N/A |
| Scheduled Learning And Teaching Activities | Drop-in/surgery | 3 | 1:00 | 3:00 | Whole group discussion - Q&A |
| Guided Independent Study | Independent study | 11 | 1:00 | 11:00 | N/A |
| Guided Independent Study | Independent study | 1 | 33:00 | 33:00 | Estimated based on 3 hours per teaching week (not necessarily to do in that week) |
| Total | 100:00 |
Jointly Taught With
| Code | Title |
|---|---|
| NBS8562 | Contemporary Trends in Marketing |
Teaching Rationale And Relationship
Lectures will give students the chance to identify and understand what trends exist, and how these trends have been discussed in extant literature and why they are important socially and epistemologically
Workshops will help students explore one trend in detail at the level of summative assessment.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Written exercise | 2 | A | 100 | Individual 2500 words market trend report |
Assessment Rationale And Relationship
A diverse range of skills can be tested; either through a traditional written discussion that explores 1) a trend in marketing and 2) analyses that trend from a certain ontological angle or 2) a trend can be explored in a film/audio-visual mode.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- NBS8962's Timetable