NBS8627 : New Venture Creation Plan
- Offered for Year: 2024/25
- Module Leader(s): Dr Natalya Radko
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
| Semester 3 Credit Value: | 60 |
| ECTS Credits: | 30.0 |
| European Credit Transfer System | |
Aims
To provide students the opportunity to develop a feasible and rigorously researched business plan for a venture of their own design. Based on the knowledge and skills gained in the pre-requisite modules, the students will interact with customers, suppliers, and intermediaries to validate a business opportunity through the collection and analysis of relevant primary and secondary data. Students will develop a business plan, including the explanation and empirical support to justify a need in a target market, product and/or service design, intellectual property, strategic analysis, market entry strategy, operational design, marketing plan.
Outline Of Syllabus
N/A
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Guided Independent Study | Assessment preparation and completion | 1 | 187:00 | 187:00 | Completion of new venture business plan, recorded new venture pitch presentation & reflective report |
| Scheduled Learning And Teaching Activities | Lecture | 1 | 2:00 | 2:00 | Introduction to the module and requirement for the assessment |
| Scheduled Learning And Teaching Activities | Workshops | 1 | 5:00 | 5:00 | Business plan structure and aspects |
| Guided Independent Study | Project work | 1 | 400:00 | 400:00 | Primary and secondary research and analysis of data collected |
| Scheduled Learning And Teaching Activities | Dissertation/project related supervision | 6 | 1:00 | 6:00 | 1 group meeting and 5 individual meetings |
| Total | 600:00 |
Teaching Rationale And Relationship
The supervisor will monitor student progress and resolve any issues that may arise while working on their business plan. Some meetings are in groups when the themes to discuss are related to the same stage of the business plan development process. Other meetings are individual to support the students with particular aspects of their work.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Oral Examination | 3 | M | 20 | 10 minute recorded new venture video pitch presentation followed by 5 minute Q/A |
| Reflective log | 3 | M | 20 | Individual Reflective Account - 2,000 words |
| Report | 3 | M | 60 | New venture business plan - 8,000 words - guides will be provided on the format and content expected |
Assessment Rationale And Relationship
An in-depth full business plan allows the students to develop and practice each of its integrated components by collecting and using appropriate data.
The video pitch presentation will make students to develop their skills to convince and embark knowledgeable stakeholders regarding the business idea.
The individual reflection will make the students analyse and make conclusions about the inherent, non-linear process and choices related to the business planning.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- NBS8627's Timetable