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ACC2009 : Strategic Business Analysis

  • Offered for Year: 2020/21
  • Module Leader(s): Mr Ben Dickson-Green
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0


To enable students to understand how businesses develop and implement strategic choices.

To understand and analyse business objectives, market position, and internal and external factors affecting strategic choices.

Outline Of Syllabus

Analysis of the internal and external strategic position of organisations, both international and domestic.

Identification, justification and selection of appropriate strategic options for an organisation.

Implementation of strategic options, including marketing, human resource management and the effect of changing technology.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Structured Guided LearningLecture materials361:0036:00Non-synchronous online delivery (2x delivery)
Guided Independent StudyAssessment preparation and completion130:0030:00N/A
Guided Independent StudyDirected research and reading148:0048:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching61:006:006 x 1 hour seminars
Structured Guided LearningStructured research and reading activities181:0018:00Non-synchronous guided learning
Guided Independent StudySkills practice41:004:00N/A
Scheduled Learning And Teaching ActivitiesDrop-in/surgery180:309:00Live discussion board
Guided Independent StudyIndependent study146:0046:00N/A
Scheduled Learning And Teaching ActivitiesScheduled on-line contact time31:003:00Introduction lecture, drop in and mock debrief (whole group)
Teaching Rationale And Relationship

This module aims to introduce students to some key concepts relating to business strategy. Online lectures are used to explain the issues, and to introduce theory, concepts and techniques. Seminars and discussion boards will allow for discussion and application of the material covered and issues raised. Students will have the opportunity to develop their understanding and judge their progress in these sessions. Reading is required to support the module and is essential to developing a rounded view of the material.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Description Length Semester When Set Percentage Comment
Written Examination1802A100Unseen exam
Exam Pairings
Module Code Module Title Semester Comment
Formative Assessments
Description Semester When Set Comment
Prob solv exercises1MPractice questions provided
Prob solv exercises2MPractice questions provided
Assessment Rationale And Relationship

Formative assessment will be used to prepare students for the final examination which needs to be in a particular format to meet accreditation requirements.
Formative work in lectures will be used to prepare students for the final examination which needs to be in a particular format to meet accreditation requirements. This work is not assessed.

Reading Lists