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ACC2009 : Strategic Business Analysis

  • Offered for Year: 2024/25
  • Module Leader(s): Mr Ben Dickson-Green
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus

Your programme is made up of credits, the total differs on programme to programme.

Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0
European Credit Transfer System


To enable students to understand how businesses develop and implement strategic choices.

To understand and analyse business objectives, market position, and internal and external factors affecting strategic choices.

Outline Of Syllabus

Analysis of the internal and external strategic position of organisations, both international and domestic.

Identification, justification and selection of appropriate strategic options for an organisation.

Implementation of strategic options, including marketing, human resource management and the effect of changing technology.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture142:0028:00PIP
Guided Independent StudyAssessment preparation and completion160:0060:00Formative and summative assessment time
Guided Independent StudyDirected research and reading169:0069:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching51:005:002 in S1, 3 in S2 - all PIP
Guided Independent StudyIndependent study138:0038:00N/A
Teaching Rationale And Relationship

This module aims to introduce students to some key concepts relating to business strategy. Lecture materials are used to explain the issues, and to introduce theory, concepts and techniques. Practice questions and discussion boards will allow for discussion and application of the material covered and issues raised. Students will have the opportunity to develop their understanding and judge their progress in these sessions. Reading is required to support the module and is essential to developing a rounded view of the material.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Description Length Semester When Set Percentage Comment
Written Examination1802A100N/A
Formative Assessments

Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.

Description Semester When Set Comment
Prob solv exercises1MPractice questions provided
Prob solv exercises2MPractice questions provided
Assessment Rationale And Relationship

Formative assessment will be used to prepare students for the final examination which needs to be in a particular format to meet accreditation requirements.
Formative work throughout the course will be used to prepare students for the final examination which needs to be in a particular format to meet accreditation requirements. This work is not assessed.

In the case of an alternative semester 2 assessment being necessary due to circumstances, the module leader will in the first instance consult with the DPD as to the requirements of the professional accrediting body to discuss possible acceptable alternatives. In 2020/21 this alternative was a 24 hour take home exam delivered online, and it is envisioned that if circumstances do not allow a present-in-person timed exam at the end of semester 2, and the professional body agrees, than this may well be an example of the type of alternative assessment which could be put in place.

Reading Lists