ACE3078 : Data & Marketing Analytics
- Offered for Year: 2022/23
- Module Leader(s): Dr Francisco Areal
- Owning School: Natural and Environmental Sciences
- Teaching Location: Newcastle City Campus
Semesters
| Semester 1 Credit Value: | 10 |
| ECTS Credits: | 5.0 |
Aims
This module builds upon introductory economics and statistics modules to provide students with statistical tools that can be used in economics and marketing analysis. The aim of the module is to offer students the opportunity to 1) gain an understanding on what statistical techniques can be used to understand and solve marketing problems and 2) learn how to use state of the art key statistical techniques in data and marketing analysis.
Outline Of Syllabus
The module covers a wide range of analytical methods used in marketing research (e.g. regression analysis, structural equation models, choice modelling, consumer segmentation)
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Guided Independent Study | Assessment preparation and completion | 1 | 40:00 | 40:00 | Preparation for assessment |
| Scheduled Learning And Teaching Activities | Lecture | 4 | 2:00 | 8:00 | Present in Person lecture - to revert to So where PiP is not permtted |
| Structured Guided Learning | Lecture materials | 4 | 2:00 | 8:00 | Asynchronous lecture material |
| Guided Independent Study | Independent study | 1 | 44:00 | 44:00 | Revise lecture notes and lecture videos, including reading and watching of supplementary material |
| Total | 100:00 |
Teaching Rationale And Relationship
Core and supplementary material for this module (e.g. lecture slides, datasets, R files and videos) offer students the required resources to 1) gain an understanding on what statistical techniques can be used to understand and solve marketing problems and 2) learn how to use state of the art key statistical techniques in data and marketing analysis.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Report | 1 | M | 100 | Report |
Assessment Rationale And Relationship
Module assessment consists of one single assignment. A written report will assess your understanding of the statistical techniques covered in the module, both in their use and interpretation of the results.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- ACE3078's Timetable