AFM2102 : Business and Digital Strategy
- Offered for Year: 2025/26
- Module Leader(s): Mr Ben Dickson-Green
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
| Semester 1 Credit Value: | 10 |
| Semester 2 Credit Value: | 10 |
| ECTS Credits: | 10.0 |
| European Credit Transfer System | |
Aims
To provide students with an understanding of how an organisation develops, implements and monitors strategy, including implications for ethics, sustainability and technology.
Outline Of Syllabus
Strategic Analysis
Strategic Choice
Implementation and monitoring of strategy
Ethics
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Guided Independent Study | Assessment preparation and completion | 1 | 60:00 | 60:00 | Time for students to complete formative and summative coursework and assessments |
| Scheduled Learning And Teaching Activities | Lecture | 14 | 2:00 | 28:00 | PIP |
| Guided Independent Study | Directed research and reading | 1 | 69:00 | 69:00 | N/A |
| Scheduled Learning And Teaching Activities | Small group teaching | 5 | 1:00 | 5:00 | 2 in semester 1, 3 in semester 2 - PIP |
| Guided Independent Study | Independent study | 1 | 38:00 | 38:00 | N/A |
| Total | 200:00 |
Teaching Rationale And Relationship
This module aims to introduce students to some key concepts relating to business strategy. Lecture materials are used to explain the issues, and to introduce theory, concepts and techniques. Students will have the opportunity to develop their understanding and judge their progress through question practice - both in question practice sessions and through guided study time. Discussion boards will be available to consider queries. Reading is required to support the module and is essential to developing a rounded view of the material.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Exams
| Description | Length | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|---|
| Written Examination | 180 | 2 | A | 100 | N/A |
Formative Assessments
Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.
| Description | Semester | When Set | Comment |
|---|---|---|---|
| Prob solv exercises | 1 | M | Past exam questions/exam style questions provided. |
| Prob solv exercises | 2 | M | Past exam questions/exam style questions provided. |
| Written Examination | 2 | A | Mock examination offered |
Assessment Rationale And Relationship
The examination will assess knowledge and understanding of the material covered.
Written examination is required by the ICAEW for accreditation purposes.
If students are eligible to a second attempt resit will be an exam and the resit calculation will be based 100% on the completed exam.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- AFM2102's Timetable