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BUS2005 : Practical Business Management And Simulation

  • Offered for Year: 2020/21
  • Module Leader(s): Dr Ali Naqvi
  • Lecturer: Mr Khang-Wai Chew
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0


This module is designed to enable students to apply general management theories and concepts to realistic business situations through the medium of Case Study analyses in semester 1 business simulation (business game) in semester 2

In semester 1 case studies will provide a student centred small group learning environment to enable students to explore key areas of management through discussion and analysis of case studies.

In semester 2 student’s will “experience” all aspects of running a business through the business simulation and will be encouraged to develop an understanding and appreciation of the relationships between operational areas of a business which are traditionally separated.

Outline Of Syllabus

The introductory lecture will explain the aims and structure of the module and highlight some of the practical logistical issues involved. The business simulation exercise is not designed to “teach” but, rather, to encourage students to consider the application of general management theories and concepts.

Students will then be allocated to small seminar groups (15 students maximum) and the cases studied will cover different topics related to general management issues; the focus will be on solving problems that contemporary organisations face.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion166:0066:00N/A
Scheduled Learning And Teaching ActivitiesLecture21:002:00Lectures at the start of each Semester
Guided Independent StudyDirected research and reading150:0050:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching102:0020:00Case Study workshops
Scheduled Learning And Teaching ActivitiesDrop-in/surgery121:0012:00N/A
Guided Independent StudyIndependent study150:0050:00N/A
Jointly Taught With
Code Title
BUS2001Practical Business Management
BUS2004Business Management Simulation
Teaching Rationale And Relationship

The introductory lecture will explain the aims and structure of the module. The simulation and seminars will provide a forum for detailed analysis of “real life” cases. This format will enable students to develop, in particular, their problem solving and decision making skills and encourage them to consider the interconnectivity of business functions. The rationale is, therefore, directly related to the module’s intended learning outcomes.

Note: This course is co-taught with BUS2001 in S1 and BUS2004 in S2

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Essay2A502000 word Essay on the business simulation
Case study1A502000 word Case study analysis essay
Formative Assessments
Description Semester When Set Comment
Case study1MDraft plans of assignments to be peer reviewed in a taught session
Oral Presentation2MAlso ,aural presentations are expected regularly from groups
Performance1MFor the Simulation , formative feedback provided during simulation by peers, supervisors and game outcomes
Assessment Rationale And Relationship

These assessment methods have proved to be particularly effective in engaging students to discuss how general management theories and concepts can be applied to “real life” business situations and to consider the interconnectivity of different business functions. The group work element also provides a mechanism for students to experience the realities of group work, time management, negotiation and problem solving, etc. in a simulated business environment. The assessment methods are, therefore, directly related to the module’s intended learning outcomes.

The simulation will provide an active example of a real business that faces the challenges. This will enable them to confront some of the key issues that businesses face on a daily basis. The business simulation is delivered over semester 2, the assignment is based on their learning from the simulation and relating this to the graduate skills framework. This format will enable students to develop their problem solving and decision-making skills as well encourage them to consider the intersections of global business

In order to ensure that students are aware of the importance of full participation in the business simulation, attendance is compulsory. Any students who fails to attend, would receive a mark of 0% (unless taking an alternative assessment is approved by the PEC Committee). Therefore any student with PEC support will be able to undertake an alternative arrangement.

Reading Lists