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BUS2018 : Research Methods

  • Offered for Year: 2020/21
  • Module Leader(s): Dr Stefanie Reissner
  • Demonstrator: Mr Joshua Haist
  • Lecturer: Dr Victoria Pagan, Mr Johannes Schmalisch, Professor Andrea Whittle
  • Other Staff: Mr Robin Brown
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0


This module seeks to provide students with the conceptual knowledge and the practical techniques necessary to undertake advanced business and management research for their final year capstone project and research conducted at the workplace. Specifically, it seeks to (1) introduce the main methods of quantitative and qualitative enquiry; (2) highlight the ethical dimension of research; and (3) develop students' ability to evaluate critically the appropriateness of different approaches and techniques in the context of an undergraduate research project.

Outline Of Syllabus

- Nature and process of business and management research
- Reviewing the academic literature
- Formulating research questions
- Research ethics
- Principles and practices of quantitative research
- Principles and practices of qualitative research
- Mixed methods research
- Writing a research proposal

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture241:0024:00N/A
Guided Independent StudyAssessment preparation and completion164:0064:00N/A
Scheduled Learning And Teaching ActivitiesPractical32:006:00Large groups
Guided Independent StudyDirected research and reading150:0050:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching61:006:00N/A
Guided Independent StudyIndependent study150:0050:00N/A
Teaching Rationale And Relationship

This module covers pertinent aspects of conducting research in business and management studies to prepare students for their final-year capstone project and research conducted in the workplace. Lectures and guided reading provide the theoretical structure of the materials covered, which are supported by skills development in workshops, practical sessions and guided independent study.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Research proposal2M70Individual written assignment (2,800 words)
Case study1M30Individual written assignment (1,200 words)
Formative Assessments
Description Semester When Set Comment
Prob solv exercises1MClass discussion of key issues in case study and assignment outline
Research proposal2MResearch Proposal
Assessment Rationale And Relationship

The module learning outcomes will be assessed through two individual assignments:

(1) a case study in Semester 1 counting towards 30% of the module mark, and
(2) a research proposal in Semester 2 counting towards 70% of the module mark.

Opportunities for formative assessment and feedback will be provided in dedicated seminars and surgery sessions.

Reading Lists