MAS2403 : Statistical Methods for Marketing & Management
- Offered for Year: 2021/22
- Module Leader(s): Dr Daniel Henderson
- Lecturer: Dr David Walshaw
- Owning School: Mathematics, Statistics and Physics
- Teaching Location: Newcastle City Campus
Semesters
| Semester 1 Credit Value: | 10 |
| Semester 2 Credit Value: | 10 |
| ECTS Credits: | 10.0 |
Aims
To enable students to develop an understanding of the conceptual and practical issues in the
application of statistical techniques to marketing and business decision making. Emphasis is
placed on: identifying appropriate statistical techniques; using appropriate computer software
(e.g. SPSS) for statistical analysis; interpreting results in a business context, using real world
examples.
Outline Of Syllabus
Review of data types; graphical and numerical summaries; data collection and manipulation;
sampling; estimation; condence intervals; hypothesis testing. Analysis of Variance (ANOVA).
Nonparametric methods (e.g. Mann-Whitney, Kruskall-Wallis). Contingency tables. Multivari-
ate methods (e.g. cluster analysis).
Regression: review of correlation and simple linear regression; multiple regression; variable
selection (backward elimination); regression diagnostics; logistic regression (binary, ordinal).
General linear model. Time series: moving averages; seasonal effects; autoregressive models for
residuals; forecasting.
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Scheduled Learning And Teaching Activities | Lecture | 22 | 1:00 | 22:00 | Formal Lectures (Pip) |
| Guided Independent Study | Assessment preparation and completion | 30 | 1:00 | 30:00 | Coursework |
| Scheduled Learning And Teaching Activities | Lecture | 2 | 2:00 | 4:00 | Revision lectures (Pip) |
| Scheduled Learning And Teaching Activities | Lecture | 22 | 1:00 | 22:00 | Synchronous On-Line Material |
| Scheduled Learning And Teaching Activities | Practical | 20 | 1:00 | 20:00 | Computer practical sessions (Pip) |
| Scheduled Learning And Teaching Activities | Drop-in/surgery | 4 | 1:00 | 4:00 | Office Hour or Discussion Board Activity |
| Guided Independent Study | Independent study | 68 | 1:00 | 68:00 | Preparation time for lectures, background reading, coursework review |
| Guided Independent Study | Independent study | 1 | 30:00 | 30:00 | Revision |
| Total | 200:00 |
Teaching Rationale And Relationship
Non-synchronous online materials are used for the delivery of theory and explanation of methods, illustrated with examples, and for giving general feedback on assessed work.
Synchronous online and PIP activity sessions are used to help develop the students’ computer literacy in the use of SPSS, to practise applying the theory to solving problems and to identify and resolve specific queries raised by students, and to allow students to receive individual feedback on marked work.
In addition, office hours/discussion board activity will provide an opportunity for more direct contact between individual students and the lecturer: a typical student might spend a total of one or two hours over the course of the module, either individually or as part of a group.
Alternatives will be offered to students unable to be present-in-person due to the prevailing C-19 circumstances. Student’s should consult their individual timetable for up-to-date delivery information.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Exams
| Description | Length | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|---|
| Written Examination | 150 | 2 | A | 90 | N/A |
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Report | 1 | M | 3 | Practical report |
| Computer assessment | 1 | M | 2 | Computer Based Assessments |
| Report | 2 | M | 3 | Practical report |
| Computer assessment | 2 | M | 2 | Computer Based Assessments |
Assessment Rationale And Relationship
A substantial formal examination is appropriate for the assessment of the material in this module. In each semester the coursework consists of a practical report counting for 3% and two Computer Based Assessments counting for 2% in total. The practical reports and CBAs are designed to ensure that the students are following the module and to give timely feedback on their progress.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- MAS2403's Timetable